Act! vs Close: CRM Platform Comparison
Compare Act! and Close side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Act! and Close are both CRM platforms but serve different needs. Act! is a CRM and marketing automation platform for small and midsize businesses starting at $30/mo with 10 listed features and 16 integrations. Close is a CRM built for inside sales teams starting at $19/mo, focused on calling, SMS, and workflow automation.
Key takeaways
- Close's entry plan costs $19/mo (Solo, limited to 10k leads) while Act!'s entry plan costs $30/mo (Advantage Standard).
- Act! offers 5 pricing tiers ranging from $30/mo to Enterprise Engagement priced by contacting sales, while Close offers 4 tiers ranging from $19/mo to $149/mo.
- Act! lists 10 features including full-featured CRM and mobile app, marketing automation, lead scoring, and accounting integration.
- Close lists 8 features including built-in calling with Power Dialer, native SMS messaging, predictive dialing, and an AI Email Assistant.
- Act! integrates with 16 tools including QuickBooks Online, Shopify, and Zendesk, while Close integrates with 8 tools including HubSpot, Zapier, and Zoom, and Slack is the only integration shared by both.
Reviewed and updated September 4, 2026
Act! vs Close: CRM Platform Comparison
Sales teams evaluating customer relationship management and sales pipeline tracking tools often narrow their shortlist to Act! and Close. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, while Close lists built-in calling with power dialer and native sms messaging. A capability both offer can appear under different names, so read both feature lists below.
Close offers a lower entry point at $19/mo compared to Act! at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Close is A CRM built specifically for inside sales teams, with built-in calling, SMS, and email functionality. Close focuses on reducing manual data entry and increasing sales velocity with features like Power Dialer, predictive dialing, and workflow automation.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Solo
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Close Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Solo | $19/mo | Limited to 10k leads |
| Essentials | $49/mo | - |
| Growth | $109/mo | - |
| Scale | $149/mo | - |
Source: Close Pricing
Pricing Analysis
Close offers the lower entry point ($19/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Act! offers 5 pricing tiers compared to Close's 4, giving you more granularity as you scale.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- and 2 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Close Key Features
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- Pipeline and activity reporting
- Role-based access and permissions
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by Close
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- Pipeline and activity reporting
- Role-based access and permissions
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Close Integrations
Close connects with: Zapier, Slack, Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, Calendly.
Shared Integrations
Both tools integrate with: Slack.
Integrations listed only by Act!: Outlook, Google Contacts, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by Close: Zapier, Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, Calendly.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Close
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Act! | Close |
|---|---|---|
| Starting Price | $30/mo | $19/mo |
| Top Tier Price | Contact Sales | $149/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 16 | 8 |
| Founded | N/A | 2013 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! and Close both serve the customer relationship management and sales pipeline tracking market. Close offers a more accessible entry point at $19/mo, while Act! starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and Close for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Act! or Close?
- Close has the lower entry price at $19/mo for its Solo plan, compared to Act!'s entry price of $30/mo for its Advantage Standard plan. Close's Solo plan is limited to 10k leads. Act! offers 5 pricing tiers total while Close offers 4.
- What is the main difference between Act! and Close?
- Act! is a CRM and marketing automation platform built for small and midsize businesses that combines sales, marketing, and customer management in one platform. Close is a CRM built specifically for inside sales teams, focused on built-in calling, SMS, and email functionality to increase sales velocity.
- Does Act! or Close have more integrations?
- Act! lists 16 integrations including Outlook, Google Contacts, QuickBooks Online, Shopify, and Zendesk. Close lists 8 integrations including Zapier, Gmail, HubSpot, Zoom, and Calendly. Slack is the only integration listed by both platforms.
- What features does Close offer that Act! does not list?
- Close lists built-in calling with Power Dialer, native SMS messaging, email sequences and templates, automated workflows, predictive dialing, an AI Email Assistant, pipeline and activity reporting, and role-based access and permissions. These are listed only by Close, based on each vendor's own wording of feature lists.
- Who should choose Act! over Close?
- Act! best fits budget-conscious teams wanting a wide feature set, since it lists 10 capabilities, and organizations with complex tech stacks that need broad integration support across its 16 listed integrations. It also suits enterprise buyers who prefer custom pricing and dedicated support through its Enterprise Engagement tier.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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