Act! vs Groove by Clari: CRM Platform vs Sales Engagement Platform Comparison
Compare Act! (CRM platform) and Groove by Clari (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Act! is a CRM platform built for organizing contacts, tracking deals, and forecasting revenue, priced from $30/mo. Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach across email, phone, and social, priced through custom Contact Sales quotes. Many teams run both together rather than choosing one over the other.
Key takeaways
- Act! Advantage Standard starts at $30/mo, while Groove by Clari uses Contact Sales custom pricing with no published list price.
- Act! publishes 5 pricing tiers, ranging from Advantage Standard at $30/mo to Enterprise Engagement at Contact Sales, compared to Groove by Clari's single Contact Sales tier.
- Act! lists 10 features on its own site, including full-featured CRM, mobile app, email marketing, and accounting integration.
- Groove by Clari lists 10 features on its own site, including deep Salesforce integration, a dialer with call logging and recording, and revenue intelligence via the Clari platform.
- Act! integrates with tools such as QuickBooks Online, Shopify, and Zendesk, while Groove by Clari integrates with Salesforce, Zoom, and LinkedIn Sales Navigator.
Reviewed and updated September 21, 2026
Act! is a CRM platform; Groove by Clari is a sales engagement platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, multi-channel sales outreach and engagement tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and Groove by Clari lists deep salesforce integration and multi-channel engagement flows.
Act! publishes an entry price of $30/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for coordinating outreach across email, phone, and social channels, that is Groove by Clari. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Groove
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Act! offers 5 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Shared Integrations
Both tools integrate with: Slack.
Integrations listed only by Act!: Outlook, Google Contacts, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by Groove by Clari: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Groove by Clari
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Feature Comparison Summary
| Feature | Act! | Groove by Clari |
|---|---|---|
| Starting Price | $30/mo | Contact Sales |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 10 |
| Integrations | 16 | 9 |
| Founded | N/A | 2014 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and Groove by Clari the multi-channel sales outreach and engagement tracking side. Act! publishes an entry price of $30/mo, while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between Act! and Groove by Clari?
- Act! is a CRM and marketing automation platform built for customer relationship management and sales pipeline tracking, aimed at small and midsize businesses. Groove by Clari is a Salesforce-native sales engagement platform that automates email sequences, activity logging, and analytics for multi-channel outreach across email, phone, and social.
- How much does Act! cost?
- Act! Advantage Standard starts at $30/mo, Advantage Professional is $45/mo, and Advantage Ultimate is $60/mo. There is also an Act! Premium Desktop on-premises edition at $40/mo, plus an Enterprise Engagement tier that requires contacting sales for a quote.
- How much does Groove by Clari cost?
- Groove by Clari does not publish list pricing and uses a Contact Sales model, meaning you have to reach out to their sales team for a quote based on your usage needs. This is its only listed pricing tier, compared to Act!'s five published tiers.
- Can I use Act! and Groove by Clari together?
- Yes, the article notes that many teams run one of each since they serve different parts of the workflow. Act! handles CRM functions like organizing contacts and forecasting revenue, while Groove by Clari coordinates outreach across email, phone, and social channels.
- What integrations does Groove by Clari support?
- Groove by Clari connects with Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack. Its integration list emphasizes keeping activity data natively in Salesforce, reflecting its identity as a Salesforce-native sales engagement platform.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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