Act! vs Maximizer: CRM Platform Comparison
Compare Act! and Maximizer side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Act! and Maximizer are both CRM platforms, but Act! starts at $30/mo with full-featured CRM, email marketing, and marketing automation, while Maximizer starts at $65/mo with contact management, AI-powered insights, and Kanban-based opportunity management. Act! suits budget-conscious teams, Maximizer suits teams wanting AI-driven pipeline and deal coaching tools.
Key takeaways
- Act! Advantage Standard starts at $30/mo, while Maximizer Core starts at $65/mo, both as published on vendor pricing pages as of September 2026.
- Act! Advantage Standard includes Basic Email Marketing with 2,500 sends/mo, while Act! Advantage Ultimate at $60/mo includes Marketing Automation with 50,000 sends/mo.
- Maximizer lists AI-powered insights, workflow automation, and deal coaching, while Act! does not list these under those names.
- Act! and Maximizer both integrate with BigCommerce and Shopify, but Act! also connects with Slack, Zendesk, and QuickBooks Online, while Maximizer connects with DocuSign, Zapier, and Twilio.
- Maximizer is made in Canada and is sold in an all-industries edition and a financial services edition for wealth, insurance, and financial advisory teams.
Reviewed and updated September 4, 2026
Act! vs Maximizer: CRM Platform Comparison
Act! and Maximizer are both CRM platforms. Choosing between them depends on your team size, budget, and specific customer relationship management and sales pipeline tracking requirements. Here is what each vendor publishes about pricing, features, and integrations.
The Quick Answer
By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, while Maximizer lists contact management and tasks and reminders. A capability both offer can appear under different names, so read both feature lists below.
Act! offers a lower entry point at $30/mo compared to Maximizer at $65/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Maximizer is Maximizer is a customizable CRM with AI-powered insights, sold in an all-industries edition and a financial services edition for wealth, insurance and financial advisory teams. It is made in Canada and offers cloud and on-premise deployment.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Core
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Maximizer Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Core | $65/mo |
| Business | $79/mo |
| Business + | $89/mo |
| Enterprise | Contact Sales |
| On-Premise | Contact Sales |
Source: Maximizer Pricing
Pricing Analysis
Act! is more affordable at the entry level ($30/mo vs $65/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking, this price difference matters.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Contact management
- Tasks and reminders
- Interaction tracking
- Mobile app
- Work directly from Outlook
- Opportunity management on Kanban boards
- and 6 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Maximizer Key Features
- Contact management
- Tasks and reminders
- Interaction tracking
- Mobile app
- Work directly from Outlook
- Opportunity management on Kanban boards
- Sales pipeline and funnel visualization
- Custom dashboards
- Real-time reporting and analytics
- AI-powered insights
- Workflow automation
- Deal coaching
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by Maximizer
- Contact management
- Tasks and reminders
- Interaction tracking
- Mobile app
- Work directly from Outlook
- Opportunity management on Kanban boards
- Sales pipeline and funnel visualization
- Custom dashboards
- Real-time reporting and analytics
- AI-powered insights
- Workflow automation
- Deal coaching
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Maximizer Integrations
Maximizer connects with: DocuSign, Mailchimp, Microsoft Outlook, Microsoft Teams, SendGrid, Twilio, Zapier, BigCommerce, Shopify, WooCommerce, QuickBooks, QuoteWerks, Calendly, Chili Piper, Drift.
Shared Integrations
Both tools integrate with: BigCommerce, Shopify.
Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, Ecwid, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by Maximizer: DocuSign, Mailchimp, Microsoft Outlook, Microsoft Teams, SendGrid, Twilio, Zapier, WooCommerce, QuickBooks, QuoteWerks, Calendly, Chili Piper, Drift.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Maximizer
- Teams that need a wide feature set (12 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | Act! | Maximizer |
|---|---|---|
| Starting Price | $30/mo | $65/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 12 |
| Integrations | 16 | 15 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! and Maximizer both serve the customer relationship management and sales pipeline tracking market. Act! offers a more accessible entry point at $30/mo, while Maximizer starts at $65/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and Maximizer for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Act! or Maximizer?
- Act! is cheaper at the entry level, starting at $30/mo for Act! Advantage Standard, compared to Maximizer's Core plan at $65/mo. This price difference matters most for teams with tight budgets or those just starting with customer relationship management and sales pipeline tracking.
- What features does Act! offer that Maximizer doesn't list?
- Act! lists full-featured CRM and mobile app, email marketing, interactive quotes and payments, online appointment scheduling, forms and surveys, reports and dashboards, marketing automation, lead scoring, project management, and accounting integration. These are listed only by Act! based on each vendor's own wording.
- What features does Maximizer offer that Act! doesn't list?
- Maximizer lists contact management, tasks and reminders, interaction tracking, mobile app, working directly from Outlook, Kanban-based opportunity management, sales pipeline visualization, custom dashboards, real-time reporting, AI-powered insights, workflow automation, and deal coaching. These appear only on Maximizer's own feature list.
- Do Act! and Maximizer integrate with the same tools?
- They share only BigCommerce and Shopify as common integrations. Act! also connects with Outlook, Google Contacts, Slack, Eventbrite, Zendesk, Freshdesk, QuickBooks Online, and Xero, while Maximizer connects with DocuSign, Mailchimp, Microsoft Teams, SendGrid, Twilio, Zapier, WooCommerce, Calendly, and Drift.
- Is Maximizer only for financial services companies?
- No, Maximizer is sold in two editions: an all-industries edition and a financial services edition built for wealth, insurance, and financial advisory teams. It is made in Canada and offers both cloud and on-premise deployment options.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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