Tool Comparisons

    Act! vs Microsoft Dynamics 365 Sales: CRM Platform Comparison

    Compare Act! and Microsoft Dynamics 365 Sales side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.

    September 4, 20266 min read
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    The short answer

    Compare Act! and Microsoft Dynamics 365 Sales side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.

    Reviewed and updated September 4, 2026

    Act! vs Microsoft Dynamics 365 Sales: CRM Platform Comparison

    Sales teams evaluating customer relationship management and sales pipeline tracking tools often narrow their shortlist to Act! and Microsoft Dynamics 365 Sales. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.

    The Quick Answer

    By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, while Microsoft Dynamics 365 Sales lists sales force automation and microsoft 365 interoperation. A capability both offer can appear under different names, so read both feature lists below.

    Act! offers a lower entry point at $30/mo compared to Microsoft Dynamics 365 Sales at $65/mo.

    If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.

    Understanding the Core Difference

    Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.

    Microsoft Dynamics 365 Sales is Dynamics 365 Sales is Microsoft's sales force automation product, covering pipeline, reporting and dashboards with contextual insights and Copilot AI. It interoperates with Microsoft 365 and pairs with LinkedIn Sales Navigator through the Microsoft Relationship Sales offer.

    The two platforms take different approaches to solving the same core challenge.

    Pricing Comparison

    $30/moAct! entry plan

    Act! Advantage Standard

    $65/moMicrosoft Dynamics 365 Sales entry plan

    Dynamics 365 Sales Professional

    Entry pricing for Act! and Microsoft Dynamics 365 Sales, as published on each vendor's own pricing page.

    Act! Pricing (as of September 2026)

    PlanPriceEmails
    Act! Advantage Standard$30/moBasic Email Marketing (includes 2,500 sends/mo)
    Act! Advantage Professional$45/moEmail Marketing Plus (includes 25,000 sends/mo)
    Act! Advantage Ultimate$60/moMarketing Automation (includes 50,000 sends/mo)
    Act! Premium Desktop$40/mo-
    Enterprise EngagementContact Sales-

    Source: Act! Pricing

    Microsoft Dynamics 365 Sales Pricing (as of September 2026)

    PlanPriceContacts
    Dynamics 365 Sales Professional$65/mo-
    Dynamics 365 Sales Enterprise Edition$105/mo-
    Dynamics 365 Sales Premium$150/mo1,000 Copilot Credits per user/month
    Microsoft Relationship SalesContact SalesRequires a 10-seat minimum

    Source: Microsoft Dynamics 365 Sales Pricing

    Pricing Analysis

    Act! is more affordable at the entry level ($30/mo vs $65/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking, this price difference matters.

    Act! offers 5 pricing tiers compared to Microsoft Dynamics 365 Sales's 4, giving you more granularity as you scale.

    Features Breakdown

    Act! lists
    • Full-featured CRM and mobile app
    • Email marketing
    • Interactive quotes and payments
    • Online appointment scheduling
    • Forms, surveys, website chat and event management
    • Reports and interactive dashboards
    • and 4 more listed below
    Microsoft Dynamics 365 Sales lists
    • Sales force automation
    • Microsoft 365 interoperation
    • Reporting and dashboards
    • Customization and automation
    • Conversation intelligence
    • Sales engagement
    • and 2 more listed below
    What Act! and Microsoft Dynamics 365 Sales each list on their own pages. The split is by exact wording, so a capability both offer can appear on both sides under different names.

    Act! Key Features

    • Full-featured CRM and mobile app
    • Email marketing
    • Interactive quotes and payments
    • Online appointment scheduling
    • Forms, surveys, website chat and event management
    • Reports and interactive dashboards
    • Marketing automation
    • Lead scoring
    • Project management
    • Accounting integration

    Microsoft Dynamics 365 Sales Key Features

    • Sales force automation
    • Microsoft 365 interoperation
    • Reporting and dashboards
    • Customization and automation
    • Conversation intelligence
    • Sales engagement
    • Copilot capabilities in Dynamics 365 Sales
    • Access to Sales Qualification, Opportunity, Research and Close agents

    The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

    Listed only by Act!

    • Full-featured CRM and mobile app
    • Email marketing
    • Interactive quotes and payments
    • Online appointment scheduling
    • Forms, surveys, website chat and event management
    • Reports and interactive dashboards
    • Marketing automation
    • Lead scoring
    • Project management
    • Accounting integration

    Listed only by Microsoft Dynamics 365 Sales

    • Sales force automation
    • Microsoft 365 interoperation
    • Reporting and dashboards
    • Customization and automation
    • Conversation intelligence
    • Sales engagement
    • Copilot capabilities in Dynamics 365 Sales
    • Access to Sales Qualification, Opportunity, Research and Close agents

    Integration Ecosystem

    Act! Integrations

    Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.

    Microsoft Dynamics 365 Sales Integrations

    Microsoft Dynamics 365 Sales connects with: Microsoft 365, Outlook, Microsoft Teams, LinkedIn Sales Navigator, Microsoft Copilot Studio, Azure.

    Shared Integrations

    Both tools integrate with: Outlook.

    Integrations listed only by Act!: Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.

    Integrations listed only by Microsoft Dynamics 365 Sales: Microsoft 365, Microsoft Teams, LinkedIn Sales Navigator, Microsoft Copilot Studio, Azure.

    Use Case Recommendations

    Best Fit for Act!

    • Budget-conscious teams looking for an affordable CRM platform
    • Teams that need a wide feature set (10 capabilities listed)
    • Organizations with complex tech stacks needing broad integration support (16 integrations)
    • Enterprise buyers who prefer custom pricing and dedicated support

    Best Fit for Microsoft Dynamics 365 Sales

    • Enterprise buyers who prefer custom pricing and dedicated support
    • Sales teams tracking deals from first touch to close
    • Managers who need pipeline visibility and forecasting
    • Growing teams that need scalable contact management

    Feature Comparison Summary

    FeatureAct!Microsoft Dynamics 365 Sales
    Starting Price$30/mo$65/mo
    Top Tier PriceContact SalesContact Sales
    Total Features Listed108
    Integrations166

    Getting Started Checklist

    1. Define your customer relationship management and sales pipeline tracking requirements and monthly budget
    2. Estimate your expected contacts and deals to find the right tier
    3. List the integrations your team currently relies on
    4. Sign up for free trials or demos of both platforms
    5. Run a small test with each tool before making a commitment
    6. Evaluate the onboarding experience and support quality

    Final Thoughts

    Act! and Microsoft Dynamics 365 Sales both serve the customer relationship management and sales pipeline tracking market. Act! offers a more accessible entry point at $30/mo, while Microsoft Dynamics 365 Sales starts at $65/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

    Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

    Pricing and features verified as of September 2026. Visit Act! and Microsoft Dynamics 365 Sales for current information.

    Act!Microsoft Dynamics 365 SalesCRM PlatformComparisoncrm
    Byline

    About the author.

    Tim Carden

    Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.

    Tim Carden · CMO / CTO

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