Act! vs Nutshell: CRM Platform Comparison
Compare Act! and Nutshell side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Nutshell starts at $19 per month while Act! starts at $30 per month, making Nutshell the lower cost entry point between the two CRM platforms. Act! lists a broader feature set including a full CRM, mobile app, and marketing automation, plus 16 integrations, while Nutshell bundles webchat, an AI chatbot, and a form builder into every subscription tier.
Key takeaways
- Act! Advantage Standard costs $30/mo and includes Basic Email Marketing with 2,500 sends per month.
- Nutshell Foundation costs $19/mo and includes unlimited contacts and storage plus 10 AI outcomes.
- Act! connects with 16 integrations including Outlook, Slack, Shopify, and QuickBooks Online.
- Nutshell connects with 10 integrations including Gmail and Google Calendar, Calendly, Aircall, and ChatGPT/OpenAI.
- Act! lists 10 key features on its pricing page while Nutshell lists 8 key features on its own.
Reviewed and updated September 4, 2026
Act! vs Nutshell: CRM Platform Comparison
Sales teams evaluating customer relationship management and sales pipeline tracking tools often narrow their shortlist to Act! and Nutshell. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, while Nutshell lists unlimited contacts & storage and email & calendar sync. A capability both offer can appear under different names, so read both feature lists below.
Nutshell offers a lower entry point at $19/mo compared to Act! at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Nutshell is Nutshell is an all-in-one growth software featuring CRM, email marketing, and contact management for sales teams. Every subscription bundles webchat, an AI chatbot, a form builder, landing pages and attribution reporting alongside the sales pipeline.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Foundation
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Nutshell Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Foundation | $19/mo | Unlimited contacts and storage; 10 AI outcomes |
| Growth | $32/mo | 20 AI outcomes |
| Pro | $49/mo | 40 AI outcomes; 5 custom pipelines |
| Business | $67/mo | 100 AI outcomes; 10 custom pipelines |
| Enterprise | $89/mo | 150 AI outcomes; unlimited pipelines |
Source: Nutshell Pricing
Pricing Analysis
Nutshell offers the lower entry point ($19/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Unlimited contacts & storage
- Email & calendar sync
- Form builder & landing pages
- Activity reports
- Lead assignment rules
- Sales automation
- and 2 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Nutshell Key Features
- Unlimited contacts & storage
- Email & calendar sync
- Form builder & landing pages
- Activity reports
- Lead assignment rules
- Sales automation
- Meeting scheduler
- Advanced reporting
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by Nutshell
- Unlimited contacts & storage
- Email & calendar sync
- Form builder & landing pages
- Activity reports
- Lead assignment rules
- Sales automation
- Meeting scheduler
- Advanced reporting
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Nutshell Integrations
Nutshell connects with: Gmail and Google Calendar, Calendly, Aircall, CallRail, Dialpad, Intercom, Google Meet, Google Analytics (GA4), ChatGPT / OpenAI, Claude.
Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by Nutshell: Gmail and Google Calendar, Calendly, Aircall, CallRail, Dialpad, Intercom, Google Meet, Google Analytics (GA4), ChatGPT / OpenAI, Claude.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Nutshell
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Act! | Nutshell |
|---|---|---|
| Starting Price | $30/mo | $19/mo |
| Top Tier Price | Contact Sales | $89/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 16 | 10 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! and Nutshell both serve the customer relationship management and sales pipeline tracking market. Nutshell offers a more accessible entry point at $19/mo, while Act! starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and Nutshell for current information.
Frequently asked questions.
Frequently asked questions- How much does Act! cost compared to Nutshell?
- Act!'s entry plan, Advantage Standard, is $30/mo, while Nutshell's entry plan, Foundation, is $19/mo. Act! also offers Advantage Professional at $45/mo, Advantage Ultimate at $60/mo, and a Premium Desktop edition at $40/mo, while Nutshell scales up to Growth, Pro, Business, and Enterprise plans priced between $32/mo and $89/mo.
- What integrations does Act! offer?
- Act! connects with Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, and Xero. That totals 16 named integrations listed on Act!'s own pages.
- What integrations does Nutshell offer?
- Nutshell connects with Gmail and Google Calendar, Calendly, Aircall, CallRail, Dialpad, Intercom, Google Meet, Google Analytics (GA4), ChatGPT/OpenAI, and Claude. That totals 10 named integrations listed on Nutshell's own pages.
- Which CRM is cheaper, Act! or Nutshell?
- Nutshell is cheaper at the entry level, starting at $19/mo compared to Act!'s $30/mo starting price. Budget-conscious teams starting out may find the savings appealing, according to the pricing analysis.
- What features come bundled with every Nutshell plan?
- Every Nutshell subscription bundles webchat, an AI chatbot, a form builder, landing pages, and attribution reporting alongside the sales pipeline. This differs from Act!, which separates features like marketing automation and lead scoring into its feature list rather than bundling them uniformly.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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