Act! vs Pipeline CRM: CRM Platform Comparison
Compare Act! and Pipeline CRM side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Pipeline CRM starts at $29/mo and Act! starts at $30/mo. Act! is a CRM and marketing automation platform for small and midsize businesses offering full-featured CRM, email marketing, and marketing automation, while Pipeline CRM is a pipeline management system offering pipeline management, contact management, and Kanban and map views across four pricing tiers.
Key takeaways
- Pipeline CRM's entry plan, Start, costs $29/mo while Act!'s entry plan, Act! Advantage Standard, costs $30/mo.
- Act! offers 5 pricing tiers, including Act! Premium Desktop at $40/mo, compared to Pipeline CRM's 4 tiers.
- Act! Advantage Standard includes 2,500 email sends per month, while Act! Advantage Ultimate includes 50,000 sends per month with marketing automation.
- Pipeline CRM's Start plan allows 1 sales pipeline and 250 deals per account, while its Grow plan at $59/mo allows 5 sales pipelines and unlimited deals.
- Act! and Pipeline CRM both integrate with Outlook, but Act! also connects with Slack, Shopify, and QuickBooks Online, while Pipeline CRM connects with Zapier, Mailchimp, and ZoomInfo.
Reviewed and updated September 4, 2026
Act! vs Pipeline CRM: CRM Platform Comparison
Sales teams evaluating customer relationship management and sales pipeline tracking tools often narrow their shortlist to Act! and Pipeline CRM. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, while Pipeline CRM lists pipeline management and contact management. A capability both offer can appear under different names, so read both feature lists below.
Pipeline CRM offers a lower entry point at $29/mo compared to Act! at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Pipeline CRM is Pipeline CRM, formerly PipelineDeals, is sales CRM software and a pipeline management system. Every plan includes pipeline management, contact management, deal and activity reporting, and unlimited file storage.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Start
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Pipeline CRM Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Start | $29/mo | 1 Sales Pipeline; 250 Deals per account (Active deals) |
| Develop | $39/mo | 2 Sales Pipeline; 2,500 Deals per account (Active deals) |
| Grow | $59/mo | 5 Sales Pipeline; Unlimited Deals per account (Active deals) |
| Enterprise | Contact Sales | 20 Sales Pipeline; Unlimited Deals per account (Active deals) |
Source: Pipeline CRM Pricing
Pricing Analysis
Pipeline CRM offers the lower entry point ($29/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Act! offers 5 pricing tiers compared to Pipeline CRM's 4, giving you more granularity as you scale.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Pipeline management
- Contact management
- Deal and activity reporting
- Unlimited file storage
- Kanban view
- Map Views
- and 2 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Pipeline CRM Key Features
- Pipeline management
- Contact management
- Deal and activity reporting
- Unlimited file storage
- Kanban view
- Map Views
- Mobile App
- Data Enrichment and Email Validation add-ons
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by Pipeline CRM
- Pipeline management
- Contact management
- Deal and activity reporting
- Unlimited file storage
- Kanban view
- Map Views
- Mobile App
- Data Enrichment and Email Validation add-ons
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Pipeline CRM Integrations
Pipeline CRM connects with: QuickBooks, Zapier, Mailchimp, Outlook, Google Workspace, Apollo, ZoomInfo, Facebook Lead Ads, LinkedIn Lead Gen Forms, Google Ads Lead Forms.
Shared Integrations
Both tools integrate with: Outlook.
Integrations listed only by Act!: Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by Pipeline CRM: QuickBooks, Zapier, Mailchimp, Google Workspace, Apollo, ZoomInfo, Facebook Lead Ads, LinkedIn Lead Gen Forms, Google Ads Lead Forms.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Pipeline CRM
- Budget-conscious teams looking for an affordable CRM platform
- Enterprise buyers who prefer custom pricing and dedicated support
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | Act! | Pipeline CRM |
|---|---|---|
| Starting Price | $30/mo | $29/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 16 | 10 |
| Founded | N/A | 2006 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! and Pipeline CRM both serve the customer relationship management and sales pipeline tracking market. Pipeline CRM offers a more accessible entry point at $29/mo, while Act! starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and Pipeline CRM for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Act! or Pipeline CRM?
- Pipeline CRM has the lower entry price at $29/mo compared to Act!'s $30/mo entry plan. Act! also offers a Premium Desktop on-premises edition at $40/mo, while Pipeline CRM's plans range up to $59/mo for its Grow tier, excluding Enterprise pricing which requires contacting sales for both vendors.
- What is the main difference between Act! and Pipeline CRM?
- Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing, and customer management, sold as cloud plans or an on-premises desktop edition. Pipeline CRM, formerly PipelineDeals, is sales CRM software focused on pipeline management, with every plan including pipeline management, contact management, deal and activity reporting, and unlimited file storage.
- Does Act! or Pipeline CRM offer marketing automation?
- Act! lists marketing automation as a feature, included specifically in its Act! Advantage Ultimate plan at $60/mo with 50,000 email sends per month. Pipeline CRM's own feature list does not list marketing automation among its capabilities, focusing instead on pipeline and contact management.
- What integrations does each CRM support?
- Act! integrates with tools including Outlook, Slack, Shopify, Facebook, QuickBooks Online, and Xero. Pipeline CRM integrates with Outlook, Zapier, Mailchimp, Google Workspace, ZoomInfo, and Facebook Lead Ads. Outlook is the only integration both platforms list in common.
- How many pricing tiers does each platform have?
- Act! offers 5 pricing tiers: Advantage Standard, Advantage Professional, Advantage Ultimate, Premium Desktop, and Enterprise Engagement. Pipeline CRM offers 4 tiers: Start, Develop, Grow, and Enterprise. The article notes Act!'s extra tier gives more granularity as you scale.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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