Tool Comparisons

    Act! vs Salesflow: CRM Platform vs Sales Engagement Platform Comparison

    Compare Act! (CRM platform) and Salesflow (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.

    September 4, 20266 min read
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    The short answer

    Compare Act! (CRM platform) and Salesflow (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.

    Reviewed and updated September 4, 2026

    Act! vs Salesflow: CRM Platform vs Sales Engagement Platform Comparison

    Act! is a CRM platform; Salesflow is a sales engagement platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, multi-channel sales outreach and engagement tracking on the other. This guide lays out what each vendor publishes.

    The Quick Answer

    Act! is a CRM platform for customer relationship management and sales pipeline tracking; Salesflow is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and Salesflow lists multichannel dynamic outreach that adapts to prospect behaviour and combined email and linkedin campaigns.

    Act! offers a lower entry point at $30/mo compared to Salesflow at $99/mo.

    If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for coordinating outreach across email, phone, and social channels, that is Salesflow. Many teams run one of each.

    Understanding the Core Difference

    Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.

    Salesflow is Social and email outreach platform that combines LinkedIn and email into adaptive multichannel campaigns, with a unified inbox, condition-based sequences and cross-channel campaign reporting.

    The two platforms take different approaches to solving the same core challenge.

    Pricing Comparison

    $30/moAct! entry plan

    Act! Advantage Standard

    $99/moSalesflow entry plan

    Basic

    Entry pricing for Act! and Salesflow, as published on each vendor's own pricing page.

    Act! Pricing (as of September 2026)

    PlanPriceEmails
    Act! Advantage Standard$30/moBasic Email Marketing (includes 2,500 sends/mo)
    Act! Advantage Professional$45/moEmail Marketing Plus (includes 25,000 sends/mo)
    Act! Advantage Ultimate$60/moMarketing Automation (includes 50,000 sends/mo)
    Act! Premium Desktop$40/mo-
    Enterprise EngagementContact Sales-

    Source: Act! Pricing

    Salesflow Pricing (as of September 2026)

    PlanPriceContacts
    Basic$99/moTeam size: 1+ users, minimum 1 seat
    Starter$70/moTeam size: 5+ seats
    Pro$39.95/moTeam size: 20+ seats
    Agency$29.98/moTeam size: 50+ seats, seats added in batches of 5
    Enterprise$24.99/moTeam size: 100+ seats, seats added in batches of 10

    Source: Salesflow Pricing

    Pricing Analysis

    Act! is more affordable at the entry level ($30/mo vs $99/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking, this price difference matters.

    Features Breakdown

    Act! lists
    • Full-featured CRM and mobile app
    • Email marketing
    • Interactive quotes and payments
    • Online appointment scheduling
    • Forms, surveys, website chat and event management
    • Reports and interactive dashboards
    • and 4 more listed below
    Salesflow lists
    • Multichannel dynamic outreach that adapts to prospect behaviour
    • Combined email and LinkedIn campaigns
    • Unified inbox for LinkedIn and Sales Navigator conversations
    • Inbox management with reminders, snooze and scheduled sending
    • Campaign intelligence and analytics across LinkedIn and email
    • Ariel, the Salesflow AI GTM employee
    • and 4 more listed below
    What Act! and Salesflow each list on their own pages. The split is by exact wording, so a capability both offer can appear on both sides under different names.

    Act! Key Features

    • Full-featured CRM and mobile app
    • Email marketing
    • Interactive quotes and payments
    • Online appointment scheduling
    • Forms, surveys, website chat and event management
    • Reports and interactive dashboards
    • Marketing automation
    • Lead scoring
    • Project management
    • Accounting integration

    Salesflow Key Features

    • Multichannel dynamic outreach that adapts to prospect behaviour
    • Combined email and LinkedIn campaigns
    • Unified inbox for LinkedIn and Sales Navigator conversations
    • Inbox management with reminders, snooze and scheduled sending
    • Campaign intelligence and analytics across LinkedIn and email
    • Ariel, the Salesflow AI GTM employee
    • Whitelabel URL and access customisation
    • UI customisation with your own branding
    • API access
    • Early feature access on higher tiers

    The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

    Listed only by Act!

    • Full-featured CRM and mobile app
    • Email marketing
    • Interactive quotes and payments
    • Online appointment scheduling
    • Forms, surveys, website chat and event management
    • Reports and interactive dashboards
    • Marketing automation
    • Lead scoring
    • Project management
    • Accounting integration

    Listed only by Salesflow

    • Multichannel dynamic outreach that adapts to prospect behaviour
    • Combined email and LinkedIn campaigns
    • Unified inbox for LinkedIn and Sales Navigator conversations
    • Inbox management with reminders, snooze and scheduled sending
    • Campaign intelligence and analytics across LinkedIn and email
    • Ariel, the Salesflow AI GTM employee
    • Whitelabel URL and access customisation
    • UI customisation with your own branding
    • API access
    • Early feature access on higher tiers

    Integration Ecosystem

    Act! Integrations

    Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.

    Salesflow Integrations

    Salesflow connects with: HubSpot, LinkedIn Sales Navigator, Zapier, API.

    Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.

    Integrations listed only by Salesflow: HubSpot, LinkedIn Sales Navigator, Zapier, API.

    Use Case Recommendations

    Best Fit for Act!

    • Budget-conscious teams looking for an affordable CRM platform
    • Organizations with complex tech stacks needing broad integration support (16 integrations)
    • Enterprise buyers who prefer custom pricing and dedicated support

    Best Fit for Salesflow

    • SDR teams running multi-channel outreach sequences
    • Sales managers tracking team engagement metrics
    • Revenue teams coordinating email, phone, and social touches

    Feature Comparison Summary

    FeatureAct!Salesflow
    Starting Price$30/mo$99/mo
    Top Tier PriceContact Sales$24.99/mo
    Total Features Listed1010
    Integrations164

    Getting Started Checklist

    1. Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
    2. Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
    3. List the integrations your team currently relies on
    4. Sign up for free trials or demos of both platforms
    5. Run a small test with each tool before making a commitment
    6. Evaluate the onboarding experience and support quality

    Final Thoughts

    Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and Salesflow the multi-channel sales outreach and engagement tracking side. Act! offers a more accessible entry point at $30/mo, while Salesflow starts at $99/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

    Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

    Pricing and features verified as of September 2026. Visit Act! and Salesflow for current information.

    Act!SalesflowCRM PlatformSales Engagement PlatformComparisoncrmsales-engagement
    Byline

    About the author.

    Tim Carden

    Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.

    Tim Carden · CMO / CTO

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