Act! vs Vanillasoft: CRM Platform vs Sales Engagement Platform Comparison
Compare Act! (CRM platform) and Vanillasoft (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Act! is a CRM platform for organizing contacts, tracking deals, and forecasting revenue, priced from $30/mo, while Vanillasoft is a sales engagement platform for coordinating outreach across email, phone, and social channels, priced through custom quotes. They serve different jobs in an outbound stack, and many teams run both rather than choosing one over the other.
Key takeaways
- Act! publishes an entry price of $30/mo for its Advantage Standard plan, which includes 2,500 email sends per month.
- Act! offers 5 pricing tiers: Advantage Standard, Advantage Professional, Advantage Ultimate, Premium Desktop, and Enterprise Engagement.
- Vanillasoft uses custom pricing across all 4 of its tiers: Core, Advantage, Enterprise, and Fundraising, each listed as Contact Sales.
- Vanillasoft lists queue-based routing that serves the next-best record to each rep and a progressive dialer with automatic dialing of the next contact.
- Act! lists a full-featured CRM and mobile app along with email marketing, interactive quotes and payments, and marketing automation.
Reviewed and updated September 4, 2026
Act! vs Vanillasoft: CRM Platform vs Sales Engagement Platform Comparison
Act! (CRM platform) and Vanillasoft (sales engagement platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; Vanillasoft is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and Vanillasoft lists queue-based routing that serves the next-best record to each rep and progressive dialer with automatic dialing of the next contact.
Act! publishes an entry price of $30/mo; Vanillasoft uses custom pricing, so the two cannot be compared on list price.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for coordinating outreach across email, phone, and social channels, that is Vanillasoft. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Vanillasoft is All-in-one sales engagement platform with queue-based lead routing, real-time lead management, auto-dialer and multi-channel automation for email, SMS and calling.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Core
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Vanillasoft Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Core | Contact Sales | Includes your team's first 5 seats |
| Advantage | Contact Sales | Includes your team's first 5 seats |
| Enterprise | Contact Sales | Includes your team's first 5 seats |
| Fundraising | Contact Sales | Includes your team's first 5 seats |
Source: Vanillasoft Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Act! offers 5 pricing tiers compared to Vanillasoft's 4, giving you more granularity as you scale.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Queue-based routing that serves the next-best record to each rep
- Progressive dialer with automatic dialing of the next contact
- Enterprise grade VoIP with preview or progressive dialing
- Sales automation for email, SMS, call recording and transcription
- Speed to lead and personal lead management
- SmartCaller Trust and SmartCaller ID
- and 4 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Vanillasoft Key Features
- Queue-based routing that serves the next-best record to each rep
- Progressive dialer with automatic dialing of the next contact
- Enterprise grade VoIP with preview or progressive dialing
- Sales automation for email, SMS, call recording and transcription
- Speed to lead and personal lead management
- SmartCaller Trust and SmartCaller ID
- Online appointment scheduler
- Reporting and dashboards
- API access and custom tables
- Single sign-on and IP restrictions
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by Vanillasoft
- Queue-based routing that serves the next-best record to each rep
- Progressive dialer with automatic dialing of the next contact
- Enterprise grade VoIP with preview or progressive dialing
- Sales automation for email, SMS, call recording and transcription
- Speed to lead and personal lead management
- SmartCaller Trust and SmartCaller ID
- Online appointment scheduler
- Reporting and dashboards
- API access and custom tables
- Single sign-on and IP restrictions
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Vanillasoft Integrations
Vanillasoft connects with: Salesforce, DocuSign, Vidyard, Gong, Chorus, Google Meet.
Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by Vanillasoft: Salesforce, DocuSign, Vidyard, Gong, Chorus, Google Meet.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Vanillasoft
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Feature Comparison Summary
| Feature | Act! | Vanillasoft |
|---|---|---|
| Starting Price | $30/mo | Contact Sales |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 10 |
| Integrations | 16 | 6 |
| Founded | N/A | 2005 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and Vanillasoft the multi-channel sales outreach and engagement tracking side. Act! publishes an entry price of $30/mo, while Vanillasoft uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and Vanillasoft for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Act! and Vanillasoft?
- Act! is a CRM platform built for customer relationship management and sales pipeline tracking, while Vanillasoft is a sales engagement platform built for multi-channel sales outreach and engagement tracking. They address different jobs in a sales stack rather than competing directly for the same use case.
- How much does Act! cost compared to Vanillasoft?
- Act! publishes an entry price of $30/mo for its Advantage Standard plan. Vanillasoft uses custom pricing across all its plans, listed as Contact Sales, so the two cannot be compared on list price without requesting a quote from Vanillasoft.
- Can Act! and Vanillasoft be used together?
- Yes, many teams run one of each because the platforms solve different problems. Act! handles organizing contacts, tracking deals, and forecasting revenue, while Vanillasoft coordinates outreach across email, phone, and social channels, so combining them covers both CRM and engagement needs.
- Which platform has more pricing tiers, Act! or Vanillasoft?
- Act! offers 5 pricing tiers: Advantage Standard, Advantage Professional, Advantage Ultimate, Premium Desktop, and Enterprise Engagement. Vanillasoft offers 4 tiers: Core, Advantage, Enterprise, and Fundraising, all priced through custom quotes rather than published list prices.
- What kind of dialer or lead routing does Vanillasoft offer?
- Vanillasoft lists queue-based routing that serves the next-best record to each rep and a progressive dialer with automatic dialing of the next contact. It also lists enterprise grade VoIP with preview or progressive dialing options.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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