Amplemarket vs Groove by Clari: Sales Engagement Platform Comparison
Compare Amplemarket and Groove by Clari side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.
Amplemarket is an AI sales copilot and multichannel engagement platform with a built-in B2B database, priced from $600 per month across three tiers. Groove by Clari is a Salesforce-native engagement platform, now part of Clari, priced through custom sales quotes. Amplemarket fits prospecting and AI outreach needs, while Groove fits Salesforce-centric teams needing native activity logging.
Key takeaways
- Amplemarket's entry-level Startup plan costs $600 per month and includes 27,000 contacts.
- Amplemarket offers three pricing tiers (Startup, Growth, Elite), while Groove by Clari has a single tier priced through custom sales quotes.
- Groove by Clari is now part of Clari and keeps all activity data natively inside Salesforce.
- Amplemarket integrates with tools like HubSpot, Pipedrive, Zapier, and Clay, none of which appear on Groove by Clari's integration list.
- Both platforms share integrations with Salesforce, Gmail, and Microsoft 365.
Reviewed and updated September 21, 2026
Amplemarket and Groove by Clari compete head-to-head in the multi-channel sales outreach and engagement tracking space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.
The Quick Answer
By each vendor's own wording, Amplemarket lists multichannel sequences and duo copilot ai sales agent, while Groove by Clari lists deep salesforce integration and multi-channel engagement flows. A capability both offer can appear under different names, so read both feature lists below.
Amplemarket publishes an entry price of $600/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Amplemarket is AI sales copilot and multichannel engagement platform that combines a B2B contact and company database, intent signals, sequences across email, phone and social, and mailbox deliverability tooling for outbound sales teams.
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Startup
Groove
Amplemarket Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Startup | $600/mo | 27,000 contacts |
| Growth | Contact Sales | 140,000 contacts |
| Elite | Contact Sales | 400,000 contacts |
Source: Amplemarket Pricing
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Amplemarket offers 3 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- Multichannel Sequences
- Duo Copilot AI sales agent
- Duo Copywriter for personalized first-touch emails
- Duo Voice for AI voice messages at scale
- Duo Inbox with automatic draft replies
- Contact and company search over a B2B database
- and 4 more listed below
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
Amplemarket Key Features
- Multichannel Sequences
- Duo Copilot AI sales agent
- Duo Copywriter for personalized first-touch emails
- Duo Voice for AI voice messages at scale
- Duo Inbox with automatic draft replies
- Contact and company search over a B2B database
- AI Intent Signals
- Job change alerts on tracked contacts
- Outbound Dialer for verified phone numbers
- Domain Health Center with deliverability booster and spam checker
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Amplemarket
- Multichannel Sequences
- Duo Copilot AI sales agent
- Duo Copywriter for personalized first-touch emails
- Duo Voice for AI voice messages at scale
- Duo Inbox with automatic draft replies
- Contact and company search over a B2B database
- AI Intent Signals
- Job change alerts on tracked contacts
- Outbound Dialer for verified phone numbers
- Domain Health Center with deliverability booster and spam checker
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Integration Ecosystem
Amplemarket Integrations
Amplemarket connects with: Salesforce, HubSpot, Pipedrive, Gmail, Microsoft 365, Zapier, Clay, Okta, CloudTalk, Orum, Nooks, SendSpark.
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Shared Integrations
Both tools integrate with: Salesforce, Gmail, Microsoft 365.
Integrations listed only by Amplemarket: HubSpot, Pipedrive, Zapier, Clay, Okta, CloudTalk, Orum, Nooks, SendSpark.
Integrations listed only by Groove by Clari: Microsoft Outlook, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Use Case Recommendations
Best Fit for Amplemarket
- Mid-market to enterprise teams with established multi-channel sales outreach and engagement tracking budgets
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Groove by Clari
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Feature Comparison Summary
| Feature | Amplemarket | Groove by Clari |
|---|---|---|
| Starting Price | $600/mo | Contact Sales |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 10 |
| Integrations | 12 | 9 |
| Founded | N/A | 2014 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Amplemarket and Groove by Clari both serve the multi-channel sales outreach and engagement tracking market. Amplemarket publishes an entry price of $600/mo, while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Amplemarket for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- How much does Amplemarket cost compared to Groove by Clari?
- Amplemarket publishes an entry price of $600/mo for its Startup plan, which covers 27,000 contacts, with Growth and Elite tiers priced via custom quotes. Groove by Clari does not publish pricing and uses custom sales quotes for its single Groove plan, so the two cannot be compared on list price.
- What is the main difference between Amplemarket and Groove by Clari?
- Amplemarket is an AI sales copilot and multichannel engagement platform built around a B2B contact database, intent signals, and deliverability tooling. Groove by Clari is a Salesforce-native sales engagement platform, now part of Clari, that automates email sequences, logging, and analytics while keeping activity data inside Salesforce.
- Which integrations do Amplemarket and Groove by Clari share?
- Both platforms integrate with Salesforce, Gmail, and Microsoft 365. Beyond that, Amplemarket adds tools like HubSpot, Pipedrive, Zapier, Clay, Okta, CloudTalk, Orum, Nooks, and SendSpark, while Groove by Clari adds Microsoft Outlook, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack.
- Which tool is better for Salesforce-centric sales teams?
- Groove by Clari is built specifically for Salesforce-centric teams, offering deep Salesforce integration and auto-logging of all activities directly into Salesforce. It is now part of the Clari platform, which also brings revenue intelligence capabilities into the workflow.
- Does Amplemarket offer AI-powered outreach features?
- Yes, Amplemarket lists several AI-driven features including Duo Copilot AI sales agent, Duo Copywriter for personalized first-touch emails, Duo Voice for AI voice messages at scale, and Duo Inbox with automatic draft replies. These features are listed only by Amplemarket, not by Groove by Clari.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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