Anymail Finder vs Groove by Clari: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare Anymail Finder (data enrichment tool) and Groove by Clari (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Anymail Finder and Groove by Clari solve different problems in the outbound stack: Anymail Finder is a data enrichment tool for finding and verifying B2B email addresses, while Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach and activity tracking. Both use custom pricing, so many teams use one of each rather than choosing between them.
Key takeaways
- Anymail Finder verifies every email address live against the recipient mail server before charging a credit.
- Anymail Finder offers 8 pricing tiers ranging from 400 credits per month to 100k credits per month, all under contact sales pricing.
- Groove by Clari has 1 pricing tier, also listed as contact sales.
- Groove by Clari is now part of Clari and keeps all activity data natively in Salesforce.
- Anymail Finder integrates with Google Sheets, Zapier, Make, Clay, n8n, Claude, ChatGPT, and Cursor, while Groove by Clari integrates with Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack.
Reviewed and updated September 21, 2026
Anymail Finder (data enrichment tool) and Groove by Clari (sales engagement platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Anymail Finder is a data enrichment tool for B2B lead data and contact enrichment; Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Anymail Finder lists email finder and bulk email finder, and Groove by Clari lists deep salesforce integration and multi-channel engagement flows.
Both Anymail Finder and Groove by Clari use custom pricing, so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, Anymail Finder is the one built for it; for coordinating outreach across email, phone, and social channels, that is Groove by Clari. Many teams run one of each.
Understanding the Core Difference
Anymail Finder is Email finder that verifies every address live against the recipient mail server before charging a credit. Finds a person email from a name and domain or a LinkedIn URL, company emails by domain, and decision makers by role.
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Anymail Finder Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| 400 credits/mo | Contact Sales | 400 credits per month |
| 1k credits/mo | Contact Sales | 1k credits per month |
| 2k credits/mo | Contact Sales | 2k credits per month |
| 5k credits/mo | Contact Sales | 5k credits per month |
| 10k credits/mo | Contact Sales | 10k credits per month |
| 25k credits/mo | Contact Sales | 25k credits per month |
| 50k credits/mo | Contact Sales | 50k credits per month |
| 100k credits/mo | Contact Sales | 100k credits per month |
Source: Anymail Finder Pricing
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Anymail Finder offers 8 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- Email Finder
- Bulk Email Finder
- Email Finder API
- Email Verifier
- Chrome Extension
- Catch-all verification included
- and 2 more listed below
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
Anymail Finder Key Features
- Email Finder
- Bulk Email Finder
- Email Finder API
- Email Verifier
- Chrome Extension
- Catch-all verification included
- Credits roll over while subscribed
- Duplicate searches free for 30 days
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Anymail Finder
- Email Finder
- Bulk Email Finder
- Email Finder API
- Email Verifier
- Chrome Extension
- Catch-all verification included
- Credits roll over while subscribed
- Duplicate searches free for 30 days
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Integration Ecosystem
Anymail Finder Integrations
Anymail Finder connects with: Google Sheets, Zapier, Make, Clay, n8n, Claude, ChatGPT, Cursor.
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Integrations listed only by Anymail Finder: Google Sheets, Zapier, Make, Clay, n8n, Claude, ChatGPT, Cursor.
Integrations listed only by Groove by Clari: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Use Case Recommendations
Best Fit for Anymail Finder
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Anymail Finder | Groove by Clari |
|---|---|---|
| Starting Price | Contact Sales | Contact Sales |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 8 | 9 |
| Founded | 2015 | 2014 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Anymail Finder serves the B2B lead data and contact enrichment side of an outbound stack and Groove by Clari the multi-channel sales outreach and engagement tracking side. Anymail Finder and Groove by Clari both use custom pricing, so weigh the specific features that matter most for your workflow against the quotes you are given. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Anymail Finder for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between Anymail Finder and Groove by Clari?
- Anymail Finder is a data enrichment tool built for finding and verifying B2B contact emails, while Groove by Clari is a sales engagement platform built for coordinating multi-channel outreach and tracking engagement. They address different jobs in the outbound stack rather than competing head to head.
- Which tool is cheaper, Anymail Finder or Groove by Clari?
- Both platforms use custom, contact-sales pricing, so there is no published price to compare directly. Anymail Finder does offer 8 distinct credit-based tiers, from 400 credits per month up to 100k credits per month, giving more granularity than Groove by Clari's single listed plan.
- Can I use Anymail Finder and Groove by Clari together?
- Yes, many teams run both since they serve complementary roles. Anymail Finder handles finding and verifying contact data for target accounts, while Groove by Clari manages the outreach sequences, logging, and analytics once you have that data.
- Does Groove by Clari integrate with Salesforce?
- Yes, Groove by Clari is described as a Salesforce-native platform with deep Salesforce integration, auto-logging all sales activities directly into Salesforce. It also integrates with Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack.
- What integrations does Anymail Finder support?
- Anymail Finder connects with Google Sheets, Zapier, Make, Clay, n8n, Claude, ChatGPT, and Cursor. This integration list is focused on workflow automation and AI tools rather than the CRM and communication integrations that Groove by Clari lists.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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