Apollo.io vs Artisan: Sales Engagement Platform Comparison
Compare Apollo.io and Artisan side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.
Apollo.io suits teams that want an all-in-one sales intelligence and engagement platform with a 275M+ contact database, multi-channel sequences, and a free entry tier starting at $0/mo. Artisan suits teams that want an AI BDR, Ava, to autonomously run email and social campaigns and book meetings, using custom pricing with no published entry cost.
Key takeaways
- Apollo.io's entry plan is free, and paid tiers run $49/mo for Basic, $79/mo for Professional, and $119/mo for Organization.
- Apollo.io's database lists 275M+ contacts, while Artisan lists 250M+ verified B2B contacts.
- Artisan's Team plan is built around roughly 2,500 leads contacted per month, and its Scale plan is built around roughly 6,000 leads contacted per month.
- Apollo.io publishes 4 pricing tiers, while Artisan publishes 3 tiers, all listed as Contact Sales rather than fixed prices.
- Both Apollo.io and Artisan list integrations with Salesforce and HubSpot, though Artisan specifically advertises two-way sync for both.
Reviewed and updated September 2, 2026
Apollo.io vs Artisan: Sales Engagement Platform Comparison
Sales teams evaluating multi-channel sales outreach and engagement tracking tools often narrow their shortlist to Apollo.io and Artisan. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, Apollo.io lists b2b contact and company database (275m+ contacts) and multi-channel sequences (email, phone, linkedin), while Artisan lists ava, the ai bdr and ai-powered prospect identification. A capability both offer can appear under different names, so read both feature lists below.
Apollo.io publishes an entry price of $0/mo; Artisan uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence and engagement platform combining a 275M+ contact database with automated sequences, email outreach, dialer, and AI-powered workflows for prospecting at scale.
Artisan is AI BDR platform whose agent Ava finds leads, runs autonomous email and social campaigns from your own sending domains, handles replies and books meetings, with a dialer add-on for reps.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Team
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
Artisan Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Team | Contact Sales | ~2,500 leads contacted/mo |
| Scale | Contact Sales | ~6,000 leads contacted/mo |
| Enterprise | Contact Sales | - |
Source: Artisan Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Apollo.io offers 4 pricing tiers compared to Artisan's 3, giving you more granularity as you scale.
Apollo.io includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- and 4 more listed below
- Ava, the AI BDR
- AI-powered prospect identification
- Autonomous email and social campaigns with calls queued
- Intent signal campaigns
- CRM reengagement and cross-sell campaigns
- Autonomous replies and meeting booking
- and 4 more listed below
Apollo.io Key Features
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- Buying intent signals and job change alerts
- Advanced lead scoring and filtering
- Email deliverability tools and mailbox rotation
- Conversation intelligence (Professional+)
Artisan Key Features
- Ava, the AI BDR
- AI-powered prospect identification
- Autonomous email and social campaigns with calls queued
- Intent signal campaigns
- CRM reengagement and cross-sell campaigns
- Autonomous replies and meeting booking
- 250M+ verified B2B contacts
- Two-way Salesforce and HubSpot sync
- AI dialer add-on, per seat
- Send approvals with tone locks and banned phrases
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- Buying intent signals and job change alerts
- Advanced lead scoring and filtering
- Email deliverability tools and mailbox rotation
- Conversation intelligence (Professional+)
Listed only by Artisan
- Ava, the AI BDR
- AI-powered prospect identification
- Autonomous email and social campaigns with calls queued
- Intent signal campaigns
- CRM reengagement and cross-sell campaigns
- Autonomous replies and meeting booking
- 250M+ verified B2B contacts
- Two-way Salesforce and HubSpot sync
- AI dialer add-on, per seat
- Send approvals with tone locks and banned phrases
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Pipedrive, Gmail, Microsoft Outlook, LinkedIn, Zapier, Slack, Sendgrid, Outreach, Salesloft, Webhooks API.
Artisan Integrations
Artisan connects with: Salesforce, HubSpot, Slack, Webhooks.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Slack.
Integrations listed only by Apollo.io: Pipedrive, Gmail, Microsoft Outlook, LinkedIn, Zapier, Sendgrid, Outreach, Salesloft, Webhooks API.
Integrations listed only by Artisan: Webhooks.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable sales engagement platform
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for Artisan
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Feature Comparison Summary
| Feature | Apollo.io | Artisan |
|---|---|---|
| Starting Price | Free | Contact Sales |
| Top Tier Price | $119/mo | Contact Sales |
| Total Features Listed | 10 | 10 |
| Integrations | 12 | 4 |
| Founded | 2015 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io and Artisan both serve the multi-channel sales outreach and engagement tracking market. Apollo.io publishes an entry price (a free tier), while Artisan uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and Artisan for current information.
Frequently asked questions.
Frequently asked questions- What's the core difference between Apollo.io and Artisan?
- Apollo.io is an all-in-one sales intelligence and engagement platform combining a 275M+ contact database with sequences, a dialer, and AI-powered workflows. Artisan is an AI BDR platform whose agent, Ava, finds leads and runs autonomous email and social campaigns from your own sending domains, handling replies and booking meetings, with a dialer add-on for reps.
- How much does Apollo.io cost?
- Apollo.io has a free entry plan, then Basic at $49/mo, Professional at $79/mo, and Organization at $119/mo. Contact allowances scale with plan, from 900 credits per seat per year on the free tier up to 72,000 credits per seat per year on the Organization tier.
- How much does Artisan cost?
- Artisan does not publish fixed pricing; all three tiers, Team, Scale, and Enterprise, are listed as Contact Sales. The Team plan is built around roughly 2,500 leads contacted per month and the Scale plan around roughly 6,000 leads contacted per month, so exact cost requires talking to Artisan's sales team.
- Do Apollo.io and Artisan integrate with the same tools?
- Yes, both list Salesforce and HubSpot among their integrations. Apollo.io additionally connects with Pipedrive, Gmail, Microsoft Outlook, LinkedIn, Zapier, Slack, Sendgrid, Outreach, Salesloft, and a Webhooks API, giving it a broader listed integration ecosystem than Artisan.
- Which tool is better for AI-driven autonomous outreach?
- Artisan is built specifically around autonomous outreach through its AI BDR, Ava, which runs email and social campaigns, handles replies, and books meetings on its own. Apollo.io offers AI-powered email writing and automated workflows too, but it is framed as an all-in-one engagement platform rather than an autonomous agent.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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