Apollo.io vs Bitrix24: Sales Engagement Platform vs CRM Platform Comparison
Compare Apollo.io (sales engagement platform) and Bitrix24 (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Apollo.io and Bitrix24 solve different problems: Apollo.io is a sales engagement platform for multi-channel outreach and prospecting, while Bitrix24 is a CRM platform for organizing contacts, tracking deals, and managing sales pipelines. Both start free at $0/mo, so the choice depends on whether a team needs outreach tools, pipeline management, or both together.
Key takeaways
- Apollo.io and Bitrix24 both offer free plans starting at $0/mo.
- Apollo.io lists a B2B contact and company database of over 275 million contacts.
- Apollo.io's paid plans are Basic at $49/mo, Professional at $79/mo, and Organization at $119/mo, each billed per seat.
- Bitrix24 offers 5 pricing tiers compared to Apollo.io's 4 tiers, and its paid plans are billed as a flat rate per organization rather than per seat.
- The only integration listed as shared between the two platforms is Gmail.
Reviewed and updated September 4, 2026
Apollo.io vs Bitrix24: Sales Engagement Platform vs CRM Platform Comparison
Sales teams building an outbound stack often weigh Apollo.io, a sales engagement platform for multi-channel sales outreach and engagement tracking, against Bitrix24, a CRM platform for customer relationship management and sales pipeline tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Apollo.io is a sales engagement platform for multi-channel sales outreach and engagement tracking; Bitrix24 is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Apollo.io lists b2b contact and company database (275m+ contacts) and multi-channel sequences (email, phone, linkedin), and Bitrix24 lists basic crm (deals, contacts) and sales pipelines.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is coordinating outreach across email, phone, and social channels, Apollo.io is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Bitrix24. Many teams run one of each.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence and engagement platform combining a 275M+ contact database with automated sequences, email outreach, dialer, and AI-powered workflows for prospecting at scale.
Bitrix24 is Bitrix24 is an all-in-one platform to manage a team and run sales, combining CRM, tasks and projects, chat and video calls, a website builder and telephony. Paid plans are billed as a flat rate per organization that includes a fixed number of users rather than per seat.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
Bitrix24 Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 5 GB storage; free for 1-2 users |
| Basic | Contact Sales | includes 5 users; 24 GB storage |
| Standard | Contact Sales | includes 50 users; 100 GB storage |
| Professional | Contact Sales | includes 100 users; 1 TB storage |
| Enterprise | Contact Sales | User-count ladder above the Professional plan |
Source: Bitrix24 Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Bitrix24 offers 5 pricing tiers compared to Apollo.io's 4, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- and 4 more listed below
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- and 2 more listed below
Apollo.io Key Features
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- Buying intent signals and job change alerts
- Advanced lead scoring and filtering
- Email deliverability tools and mailbox rotation
- Conversation intelligence (Professional+)
Bitrix24 Key Features
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- Telephony integration
- Analytics & reporting tools
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- Buying intent signals and job change alerts
- Advanced lead scoring and filtering
- Email deliverability tools and mailbox rotation
- Conversation intelligence (Professional+)
Listed only by Bitrix24
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- Telephony integration
- Analytics & reporting tools
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Pipedrive, Gmail, Microsoft Outlook, LinkedIn, Zapier, Slack, Sendgrid, Outreach, Salesloft, Webhooks API.
Bitrix24 Integrations
Bitrix24 connects with: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.
Shared Integrations
Both tools integrate with: Gmail.
Integrations listed only by Apollo.io: Salesforce, HubSpot, Pipedrive, Microsoft Outlook, LinkedIn, Zapier, Slack, Sendgrid, Outreach, Salesloft, Webhooks API.
Integrations listed only by Bitrix24: Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for Bitrix24
- Budget-conscious teams looking for an affordable CRM platform
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Apollo.io | Bitrix24 |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | $119/mo | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 12 | 10 |
| Founded | 2015 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Bitrix24 the customer relationship management and sales pipeline tracking side. Apollo.io offers a more accessible entry point, while Bitrix24 starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and Bitrix24 for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Apollo.io and Bitrix24?
- Apollo.io is a sales engagement platform built for multi-channel outreach and engagement tracking, including email, phone, and LinkedIn sequences. Bitrix24 is a CRM platform focused on customer relationship management, sales pipeline tracking, tasks, and team collaboration. They cover different parts of the sales workflow rather than competing directly.
- Which one is cheaper, Apollo.io or Bitrix24?
- Both platforms start at the same $0/mo price point with a free tier. Beyond that, Apollo.io's paid plans are listed at $49/mo, $79/mo, and $119/mo per seat, while Bitrix24's paid plans require contacting sales and are billed as a flat rate per organization covering a fixed number of users.
- Can Apollo.io and Bitrix24 be used together?
- Yes, many teams run both tools since they serve different functions. Apollo.io handles outreach across email, phone, and social channels, while Bitrix24 organizes contacts, tracks deals, and forecasts revenue. The article notes both platforms integrate with Gmail, but does not list a direct integration between Apollo.io and Bitrix24 themselves.
- Which CRM integrations does Apollo.io support that Bitrix24 doesn't?
- Apollo.io connects with Salesforce, HubSpot, Pipedrive, Microsoft Outlook, LinkedIn, Zapier, Slack, Sendgrid, Outreach, Salesloft, and a Webhooks API, none of which are listed among Bitrix24's integrations. Bitrix24's own integration list includes Google Calendar, Google Drive, Office 365, MS Exchange, MS OneDrive, Dropbox, Xero, and Mailchimp instead.
- How many pricing tiers does each platform offer?
- Apollo.io offers 4 pricing tiers: Free, Basic, Professional, and Organization. Bitrix24 offers 5 pricing tiers: Free, Basic, Standard, Professional, and Enterprise, giving it more granularity as a team scales up in users and storage.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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