Apollo.io vs PersistIQ: Sales Engagement Platform Comparison
Compare Apollo.io and PersistIQ side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.
Apollo.io suits budget-conscious teams needing a broad feature set, starting free and scaling to $119/mo, while PersistIQ suits teams preferring custom-quoted pricing with a simpler, smaller feature list. Apollo.io lists 10 features and 12 integrations versus PersistIQ's 8 features and 7 integrations, with 5 shared integrations including Salesforce, HubSpot, Pipedrive, Gmail, and Zapier.
Key takeaways
- Apollo.io publishes four pricing tiers: Free, Basic at $49/mo, Professional at $79/mo, and Organization at $119/mo.
- PersistIQ uses custom, Contact Sales pricing across all plans rather than published tiers.
- Apollo.io's free tier grants 900 credits per seat per year, while paid tiers grant 30,000 to 72,000 credits per seat per year upfront.
- Apollo.io lists 10 key features including a 275M plus contact database and a built-in dialer with call recording, while PersistIQ lists 8 including a 14-day free trial and Chrome Extension.
- Apollo.io connects with 12 integrations including LinkedIn, Slack, Sendgrid, Outreach, and Salesloft, while PersistIQ connects with 7 including Copper and Outlook.
Reviewed and updated September 2, 2026
Apollo.io vs PersistIQ: Sales Engagement Platform Comparison
Apollo.io and PersistIQ are both sales engagement platforms. Choosing between them depends on your team size, budget, and specific multi-channel sales outreach and engagement tracking requirements. Here is what each vendor publishes about pricing, features, and integrations.
The Quick Answer
By each vendor's own wording, Apollo.io lists b2b contact and company database (275m+ contacts) and multi-channel sequences (email, phone, linkedin), while PersistIQ lists multi-channel sales outreach and prospecting. A capability both offer can appear under different names, so read both feature lists below.
Apollo.io publishes an entry price of $0/mo; PersistIQ uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence and engagement platform combining a 275M+ contact database with automated sequences, email outreach, dialer, and AI-powered workflows for prospecting at scale.
PersistIQ is Sales engagement platform for small teams that builds prospect lists, automates personalized email, call and task sequences, and syncs activity with a CRM.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
All plans
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
PersistIQ Pricing (as of September 2026)
| Plan | Price |
|---|---|
| All plans | Contact Sales |
Source: PersistIQ Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Apollo.io offers 4 pricing tiers compared to PersistIQ's 1, giving you more granularity as you scale.
Apollo.io includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- and 4 more listed below
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- and 2 more listed below
Apollo.io Key Features
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- Buying intent signals and job change alerts
- Advanced lead scoring and filtering
- Email deliverability tools and mailbox rotation
- Conversation intelligence (Professional+)
PersistIQ Key Features
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- CRM Integrations
- 14-day free trial
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- Buying intent signals and job change alerts
- Advanced lead scoring and filtering
- Email deliverability tools and mailbox rotation
- Conversation intelligence (Professional+)
Listed only by PersistIQ
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- CRM Integrations
- 14-day free trial
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Pipedrive, Gmail, Microsoft Outlook, LinkedIn, Zapier, Slack, Sendgrid, Outreach, Salesloft, Webhooks API.
PersistIQ Integrations
PersistIQ connects with: Salesforce, Copper, Pipedrive, HubSpot, Gmail, Outlook, Zapier.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Pipedrive, Gmail, Zapier.
Integrations listed only by Apollo.io: Microsoft Outlook, LinkedIn, Slack, Sendgrid, Outreach, Salesloft, Webhooks API.
Integrations listed only by PersistIQ: Copper, Outlook.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for PersistIQ
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Feature Comparison Summary
| Feature | Apollo.io | PersistIQ |
|---|---|---|
| Starting Price | Free | Contact Sales |
| Top Tier Price | $119/mo | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 12 | 7 |
| Founded | 2015 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io and PersistIQ both serve the multi-channel sales outreach and engagement tracking market. Apollo.io publishes an entry price (a free tier), while PersistIQ uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and PersistIQ for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Apollo.io and PersistIQ?
- Apollo.io is an all-in-one sales intelligence and engagement platform combining a 275M plus contact database with automated sequences, a dialer, and AI-powered workflows for prospecting at scale. PersistIQ is a sales engagement platform aimed at small teams that builds prospect lists and automates email, call, and task sequences synced with a CRM.
- How much does Apollo.io cost compared to PersistIQ?
- Apollo.io publishes a free entry plan and paid tiers at $49/mo, $79/mo, and $119/mo. PersistIQ does not publish list pricing and instead requires contacting sales for a custom quote across all its plans, so the two cannot be compared on published price.
- Which integrations do Apollo.io and PersistIQ have in common?
- Both platforms integrate with Salesforce, HubSpot, Pipedrive, Gmail, and Zapier. Apollo.io additionally offers Microsoft Outlook, LinkedIn, Slack, Sendgrid, Outreach, Salesloft, and a Webhooks API, while PersistIQ additionally offers Copper and Outlook.
- Does Apollo.io or PersistIQ have more features?
- Apollo.io lists 10 key features on its own page, including AI-powered email writing, buying intent signals, and conversation intelligence for Professional plus tiers. PersistIQ lists 8 features, including Sales Email AI, a Chrome Extension, and a 14-day free trial.
- Who is Apollo.io best suited for?
- Apollo.io is best suited for budget-conscious teams that want to start free and scale up, teams needing a wide feature set of 10 listed capabilities, and organizations with complex tech stacks that need broad integration support across 12 listed integrations.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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