Apollo.io vs Salesforge: Sales Engagement Platform Comparison
Compare Apollo.io and Salesforge side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.
Apollo.io and Salesforge both handle multi-channel sales outreach, but they differ in focus and pricing. Apollo.io is an all-in-one sales intelligence platform with a 275M+ contact database, starting free, while Salesforge is a cold email and LinkedIn automation platform starting at $48/mo. Choice depends on budget and whether contact data or multichannel automation matters more.
Key takeaways
- Apollo.io offers a free entry plan at $0/mo, while Salesforge's entry-level Pro Plan costs $48/mo.
- Apollo.io provides four pricing tiers (Free, Basic at $49/mo, Professional at $79/mo, and Organization at $119/mo), compared to Salesforge's three tiers.
- Apollo.io lists a B2B contact and company database with more than 275 million contacts as a core feature.
- Salesforge lists a Lead Finder tool with access to more than 500 million verified B2B leads.
- Salesforge's Agent Frank AI SDR plan costs $499/mo and supports up to 1,000 active contacts.
Reviewed and updated September 2, 2026
Apollo.io vs Salesforge: Sales Engagement Platform Comparison
Finding the right sales engagement platform can directly impact your revenue pipeline. Apollo.io and Salesforge both aim to solve the same core problem (coordinating outreach across email, phone, and social channels), yet they approach it differently. Let's break down the specifics.
The Quick Answer
By each vendor's own wording, Apollo.io lists b2b contact and company database (275m+ contacts) and multi-channel sequences (email, phone, linkedin), while Salesforge lists cold email automation at scale and linkedin automation. A capability both offer can appear under different names, so read both feature lists below.
Apollo.io offers a lower entry point at $0/mo compared to Salesforge at $48/mo.
If your priority is coordinating outreach across email, phone, and social channels, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence and engagement platform combining a 275M+ contact database with automated sequences, email outreach, dialer, and AI-powered workflows for prospecting at scale.
Salesforge is Multichannel outreach platform that runs cold email and LinkedIn sequences from unlimited mailboxes and LinkedIn senders, with AI personalization, built-in warm-up, and an optional AI SDR agent.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Pro Plan
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
Salesforge Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Pro Plan | $48/mo | 1,000 Active Contacts in Sequence | 5,000 Emails/Month |
| Growth Plan | $96/mo | 10,000 Active Contacts in Sequence | 50,000 Emails/Month |
| Agent Frank (AI SDR) | $499/mo | Up to 1,000 Active Contacts | - |
Source: Salesforge Pricing
Pricing Analysis
Apollo.io is more affordable at the entry level ($0/mo vs $48/mo). For teams with tight budgets or those just getting started with multi-channel sales outreach and engagement tracking, this price difference matters.
Apollo.io offers 4 pricing tiers compared to Salesforge's 3, giving you more granularity as you scale.
Apollo.io includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- and 4 more listed below
- Cold email automation at scale
- LinkedIn automation
- Multichannel outreach across email and LinkedIn
- Automated follow-ups for email and LinkedIn
- Primebox unified inbox for LinkedIn messages and emails
- Agent Frank AI SDR with auto-pilot and co-pilot modes
- and 4 more listed below
Apollo.io Key Features
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- Buying intent signals and job change alerts
- Advanced lead scoring and filtering
- Email deliverability tools and mailbox rotation
- Conversation intelligence (Professional+)
Salesforge Key Features
- Cold email automation at scale
- LinkedIn automation
- Multichannel outreach across email and LinkedIn
- Automated follow-ups for email and LinkedIn
- Primebox unified inbox for LinkedIn messages and emails
- Agent Frank AI SDR with auto-pilot and co-pilot modes
- Unlimited mailboxes and unlimited premium warm-up
- AI personalization for every lead
- Email Finder API for verified B2B emails at scale
- Lead Finder over 500M+ verified B2B leads
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- Buying intent signals and job change alerts
- Advanced lead scoring and filtering
- Email deliverability tools and mailbox rotation
- Conversation intelligence (Professional+)
Listed only by Salesforge
- Cold email automation at scale
- LinkedIn automation
- Multichannel outreach across email and LinkedIn
- Automated follow-ups for email and LinkedIn
- Primebox unified inbox for LinkedIn messages and emails
- Agent Frank AI SDR with auto-pilot and co-pilot modes
- Unlimited mailboxes and unlimited premium warm-up
- AI personalization for every lead
- Email Finder API for verified B2B emails at scale
- Lead Finder over 500M+ verified B2B leads
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Pipedrive, Gmail, Microsoft Outlook, LinkedIn, Zapier, Slack, Sendgrid, Outreach, Salesloft, Webhooks API.
Salesforge Integrations
Salesforge connects with: Salesforce, HubSpot, Pipedrive, GoHighLevel, Clay, Make, Zapier, n8n, Slack, Google Workspace, Microsoft 365, SMTP.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Pipedrive, Zapier, Slack.
Integrations listed only by Apollo.io: Gmail, Microsoft Outlook, LinkedIn, Sendgrid, Outreach, Salesloft, Webhooks API.
Integrations listed only by Salesforge: GoHighLevel, Clay, Make, n8n, Google Workspace, Microsoft 365, SMTP.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that want to start free and scale up as needs grow
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for Salesforge
- Budget-conscious teams looking for an affordable sales engagement platform
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Feature Comparison Summary
| Feature | Apollo.io | Salesforge |
|---|---|---|
| Starting Price | Free | $48/mo |
| Top Tier Price | $119/mo | $499/mo |
| Total Features Listed | 10 | 10 |
| Integrations | 12 | 12 |
| Founded | 2015 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io and Salesforge both serve the multi-channel sales outreach and engagement tracking market. Apollo.io offers a more accessible entry point, while Salesforge starts at $48/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and Salesforge for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Apollo.io and Salesforge?
- Apollo.io is an all-in-one sales intelligence and engagement platform combining a 275M+ contact database with sequences, email, dialer, and AI workflows. Salesforge is a multichannel outreach platform focused on cold email and LinkedIn automation from unlimited mailboxes, with AI personalization, warm-up, and an optional AI SDR agent.
- Which is cheaper, Apollo.io or Salesforge?
- Apollo.io is cheaper at the entry level, offering a free plan at $0/mo compared to Salesforge's Pro Plan at $48/mo. Apollo.io also offers more pricing tiers overall (four versus Salesforge's three), giving more granularity as a team scales.
- Does Apollo.io have a free plan?
- Yes, Apollo.io has a free plan that includes 900 credits per seat per year, granted monthly. This lets users test the platform before committing to a paid tier, unlike Salesforge, whose lowest-priced plan starts at $48/mo.
- What does Salesforge's Agent Frank AI SDR plan include?
- Salesforge's Agent Frank AI SDR plan costs $499/mo and supports up to 1,000 active contacts. It operates with auto-pilot and co-pilot modes as part of Salesforge's broader multichannel outreach and AI personalization features.
- How large is Apollo.io's contact database compared to Salesforge's lead database?
- Apollo.io lists a B2B contact and company database of more than 275 million contacts. Salesforge lists a separate Lead Finder feature offering access to more than 500 million verified B2B leads.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
AiSDR vs Apollo.io: Sales Engagement Platform Comparison
Compare AiSDR and Apollo.io side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.
AroundDeal vs Leadspicker: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare AroundDeal (data enrichment tool) and Leadspicker (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
GetSales.io vs Yet Another Mail Merge: Sales Engagement Platform vs Cold Email Platform Comparison
Compare GetSales.io (sales engagement platform) and Yet Another Mail Merge (cold email platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Gong vs NeverBounce: Sales Engagement Platform vs Data Enrichment Tool Comparison
Gong vs NeverBounce: what Gong's own pages say about enrichment, what NeverBounce's API returns about an address, and how each vendor prices.
ContactOut vs Luru: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare ContactOut (data enrichment tool) and Luru (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Enginy vs Success.ai: Sales Engagement Platform vs Cold Email Platform Comparison
Compare Enginy (sales engagement platform) and Success.ai (cold email platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.