Apollo.io vs SalesStack: Sales Engagement Platform Comparison
Compare Apollo.io and SalesStack side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.
Compare Apollo.io and SalesStack side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.
Reviewed and updated September 4, 2026
Apollo.io vs SalesStack: Sales Engagement Platform Comparison
Apollo.io and SalesStack compete head-to-head in the multi-channel sales outreach and engagement tracking space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.
The Quick Answer
By each vendor's own wording, Apollo.io lists b2b contact and company database (275m+ contacts) and multi-channel sequences (email, phone, linkedin), while SalesStack lists lead scoring and cold email outreach. A capability both offer can appear under different names, so read both feature lists below.
Apollo.io offers a lower entry point at $0/mo compared to SalesStack at $1970/mo.
If your priority is coordinating outreach across email, phone, and social channels, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence and engagement platform combining a 275M+ contact database with automated sequences, email outreach, dialer, and AI-powered workflows for prospecting at scale.
SalesStack is Sales engagement and sales automation platform (formerly SendBuzz) that combines a B2B lead database with 40+ filters, cold email campaigns, AI calling, forms, funnels, calendars and deal management in one sales OS for SMBs.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Grow
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
SalesStack Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Grow | $1970/yr | 5 unique mailboxes; 1000 lead search and enrichment credits; unlimited lead search | Not published as a send figure; cloud call center included |
| Ultimate | $4970/yr | 20 unique mailboxes; 3500 lead search and enrichment credits | Not published as a send figure |
| Enterprise | $9970/yr | 100 unique mailboxes; 8000 lead search and enrichment credits | Advanced, AI-powered email warm-up |
Source: SalesStack Pricing
Pricing Analysis
Apollo.io is more affordable at the entry level ($0/mo vs $1970/mo). For teams with tight budgets or those just getting started with multi-channel sales outreach and engagement tracking, this price difference matters.
Apollo.io offers 4 pricing tiers compared to SalesStack's 3, giving you more granularity as you scale.
Apollo.io includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- and 4 more listed below
- Lead Scoring
- Cold Email Outreach
- Sales Engagement
- Sales Funnels
- AI Calling
- Custom Forms
- and 4 more listed below
Apollo.io Key Features
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- Buying intent signals and job change alerts
- Advanced lead scoring and filtering
- Email deliverability tools and mailbox rotation
- Conversation intelligence (Professional+)
SalesStack Key Features
- Lead Scoring
- Cold Email Outreach
- Sales Engagement
- Sales Funnels
- AI Calling
- Custom Forms
- Multi-Channel Outreach
- Calendar
- Calls and Tasks
- Team Management
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- Buying intent signals and job change alerts
- Advanced lead scoring and filtering
- Email deliverability tools and mailbox rotation
- Conversation intelligence (Professional+)
Listed only by SalesStack
- Lead Scoring
- Cold Email Outreach
- Sales Engagement
- Sales Funnels
- AI Calling
- Custom Forms
- Multi-Channel Outreach
- Calendar
- Calls and Tasks
- Team Management
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Pipedrive, Gmail, Microsoft Outlook, LinkedIn, Zapier, Slack, Sendgrid, Outreach, Salesloft, Webhooks API.
SalesStack Integrations
SalesStack connects with: .
Integrations listed only by Apollo.io: Salesforce, HubSpot, Pipedrive, Gmail, Microsoft Outlook, LinkedIn, Zapier, Slack, Sendgrid, Outreach, Salesloft, Webhooks API.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable sales engagement platform
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for SalesStack
- Mid-market to enterprise teams with established multi-channel sales outreach and engagement tracking budgets
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Feature Comparison Summary
| Feature | Apollo.io | SalesStack |
|---|---|---|
| Starting Price | Free | $1970/yr |
| Top Tier Price | $119/mo | $9970/yr |
| Total Features Listed | 10 | 10 |
| Integrations | 12 | 0 |
| Founded | 2015 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io and SalesStack both serve the multi-channel sales outreach and engagement tracking market. Apollo.io offers a more accessible entry point, while SalesStack starts at $1970/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and SalesStack for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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