Apollo.io vs Unify: Sales Engagement Platform Comparison
Compare Apollo.io and Unify side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.
Apollo.io and Unify are both sales engagement platforms starting at $0 per month, but they differ in structure. Apollo.io combines a 275 million plus contact database with sequences, a built-in dialer, and AI email tools. Unify pairs B2B data and intent signals with multi-channel sequencing, signal-triggered automations, and managed mailboxes. The right pick depends on budget, team size, and needed capabilities.
Key takeaways
- Apollo.io's paid plans are Basic at $49/mo, Professional at $79/mo, and Organization at $119/mo, while Unify's paid plans are Base at $20/mo and Pro at $60/mo.
- Apollo.io lists a B2B contact and company database with 275 million plus contacts, a built-in dialer with call recording, and AI-powered email writing.
- Unify lists signal-triggered automations, website intent and product usage signals, and a dialer that is currently in beta.
- Both platforms offer a free tier priced at $0 per month.
- Apollo.io integrates with tools including Salesforce, HubSpot, Outreach, and Salesloft, while Unify integrates with HubSpot, Salesforce, Slack, Gmail, and Microsoft Outlook.
Reviewed and updated September 5, 2026
Apollo.io vs Unify: Sales Engagement Platform Comparison
Apollo.io and Unify are both sales engagement platforms. Choosing between them depends on your team size, budget, and specific multi-channel sales outreach and engagement tracking requirements. Here is what each vendor publishes about pricing, features, and integrations.
The Quick Answer
By each vendor's own wording, Apollo.io lists b2b contact and company database (275m+ contacts) and multi-channel sequences (email, phone, linkedin), while Unify lists multi-channel sequences across email, social messaging and dialer and ai copywriting and personalization. A capability both offer can appear under different names, so read both feature lists below.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is coordinating outreach across email, phone, and social channels, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence and engagement platform combining a 275M+ contact database with automated sequences, email outreach, dialer, and AI-powered workflows for prospecting at scale.
Unify is AI prospecting platform that pairs a B2B data and intent-signal layer with multi-channel sequencing across email, social messaging and a dialer, plus signal-triggered automations and managed mailboxes.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
Unify Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | Limited credits, up to 3 seats |
| Base | $20/mo | 800 credits / seat / mo, unlimited seats |
| Pro | $60/mo | 2,400 credits / seat / mo, unlimited seats |
| Business | Contact Sales | Custom credit pool per workspace |
Source: Unify Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- and 4 more listed below
- Multi-channel sequences across email, social messaging and dialer
- AI copywriting and personalization
- Signal-triggered automations
- Website intent and product usage signals
- Job change and hiring signals
- Phone and email enrichment
- and 4 more listed below
Apollo.io Key Features
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- Buying intent signals and job change alerts
- Advanced lead scoring and filtering
- Email deliverability tools and mailbox rotation
- Conversation intelligence (Professional+)
Unify Key Features
- Multi-channel sequences across email, social messaging and dialer
- AI copywriting and personalization
- Signal-triggered automations
- Website intent and product usage signals
- Job change and hiring signals
- Phone and email enrichment
- Agentic chat for prospecting and list building
- Managed Gmail and Outlook mailboxes with warmup and rotation
- Dialer in beta
- Sequence, rep activity and signal analytics
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- Buying intent signals and job change alerts
- Advanced lead scoring and filtering
- Email deliverability tools and mailbox rotation
- Conversation intelligence (Professional+)
Listed only by Unify
- Multi-channel sequences across email, social messaging and dialer
- AI copywriting and personalization
- Signal-triggered automations
- Website intent and product usage signals
- Job change and hiring signals
- Phone and email enrichment
- Agentic chat for prospecting and list building
- Managed Gmail and Outlook mailboxes with warmup and rotation
- Dialer in beta
- Sequence, rep activity and signal analytics
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Pipedrive, Gmail, Microsoft Outlook, LinkedIn, Zapier, Slack, Sendgrid, Outreach, Salesloft, Webhooks API.
Unify Integrations
Unify connects with: HubSpot, Salesforce, Slack, Gmail, Microsoft Outlook.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Gmail, Microsoft Outlook, Slack.
Integrations listed only by Apollo.io: Pipedrive, LinkedIn, Zapier, Sendgrid, Outreach, Salesloft, Webhooks API.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable sales engagement platform
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for Unify
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Apollo.io | Unify |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | $119/mo | Contact Sales |
| Total Features Listed | 10 | 10 |
| Integrations | 12 | 5 |
| Founded | 2015 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io and Unify both serve the multi-channel sales outreach and engagement tracking market. Apollo.io offers a more accessible entry point, while Unify starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and Unify for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Apollo.io and Unify?
- Apollo.io is an all-in-one sales intelligence platform combining a 275 million plus contact database with sequences, a dialer, and AI workflows, while Unify is an AI prospecting platform pairing B2B data and intent signals with multi-channel sequencing and signal-triggered automations. Both target multi-channel outreach but differ in feature depth and pricing structure.
- How much does Apollo.io cost?
- Apollo.io offers a free plan, then Basic at $49 per month, Professional at $79 per month, and Organization at $119 per month. Credits per seat per year increase with each tier, from 900 credits on the free plan to 72,000 on the Organization plan.
- How much does Unify cost?
- Unify offers a free plan limited to 3 seats, then Base at $20 per month with 800 credits per seat per month, and Pro at $60 per month with 2,400 credits per seat per month. A Business plan with a custom credit pool is available by contacting sales.
- Which integrations do Apollo.io and Unify share?
- Apollo.io and Unify both integrate with Salesforce, HubSpot, Gmail, Microsoft Outlook, and Slack. Apollo.io additionally connects with Pipedrive, LinkedIn, Zapier, Sendgrid, Outreach, Salesloft, and a webhooks API, giving it a broader integration list overall.
- Does Unify have a dialer?
- Unify does have a dialer, but the article notes it is currently in beta. Apollo.io, by contrast, lists a built-in dialer with call recording as a standard feature.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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