Artisan vs Insightly: Sales Engagement Platform vs CRM Platform Comparison
Compare Artisan (sales engagement platform) and Insightly (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Artisan is a sales engagement platform built around Ava, an AI BDR that runs multi-channel outreach and books meetings, while Insightly is a CRM platform for organizing contacts, tracking pipeline, and forecasting revenue. Insightly publishes an entry price of $29/mo, while Artisan uses custom pricing. Many teams run both tools together rather than choosing one over the other.
Key takeaways
- Insightly's Plus plan starts at $29/mo, with Professional at $49/mo and Enterprise at $99/mo.
- Artisan uses custom pricing across its Team, Scale, and Enterprise plans, with Team supporting roughly 2,500 leads contacted per month and Scale roughly 6,000.
- Artisan lists Ava the AI BDR, AI-powered prospect identification, and access to 250M+ verified B2B contacts as key features.
- Insightly lists lead and contact management, opportunity management, workflow automation, and an AI Copilot among its key features.
- Artisan integrates with Salesforce, HubSpot, Slack, and Webhooks, while Insightly integrates with Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, and ZoomInfo, with Slack being the only shared integration.
Reviewed and updated September 2, 2026
Artisan vs Insightly: Sales Engagement Platform vs CRM Platform Comparison
Sales teams building an outbound stack often weigh Artisan, a sales engagement platform for multi-channel sales outreach and engagement tracking, against Insightly, a CRM platform for customer relationship management and sales pipeline tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Artisan is a sales engagement platform for multi-channel sales outreach and engagement tracking; Insightly is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Artisan lists ava, the ai bdr and ai-powered prospect identification, and Insightly lists lead and contact management and lead assignment and routing.
Insightly publishes an entry price of $29/mo; Artisan uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, Artisan is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Insightly. Many teams run one of each.
Understanding the Core Difference
Artisan is AI BDR platform whose agent Ava finds leads, runs autonomous email and social campaigns from your own sending domains, handles replies and books meetings, with a dialer add-on for reps.
Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Team
Plus
Artisan Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Team | Contact Sales | ~2,500 leads contacted/mo |
| Scale | Contact Sales | ~6,000 leads contacted/mo |
| Enterprise | Contact Sales | - |
Source: Artisan Pricing
Insightly Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Plus | $29/mo |
| Professional | $49/mo |
| Enterprise | $99/mo |
Source: Insightly Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Features Breakdown
- Ava, the AI BDR
- AI-powered prospect identification
- Autonomous email and social campaigns with calls queued
- Intent signal campaigns
- CRM reengagement and cross-sell campaigns
- Autonomous replies and meeting booking
- and 4 more listed below
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- and 2 more listed below
Artisan Key Features
- Ava, the AI BDR
- AI-powered prospect identification
- Autonomous email and social campaigns with calls queued
- Intent signal campaigns
- CRM reengagement and cross-sell campaigns
- Autonomous replies and meeting booking
- 250M+ verified B2B contacts
- Two-way Salesforce and HubSpot sync
- AI dialer add-on, per seat
- Send approvals with tone locks and banned phrases
Insightly Key Features
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Artisan
- Ava, the AI BDR
- AI-powered prospect identification
- Autonomous email and social campaigns with calls queued
- Intent signal campaigns
- CRM reengagement and cross-sell campaigns
- Autonomous replies and meeting booking
- 250M+ verified B2B contacts
- Two-way Salesforce and HubSpot sync
- AI dialer add-on, per seat
- Send approvals with tone locks and banned phrases
Listed only by Insightly
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Integration Ecosystem
Artisan Integrations
Artisan connects with: Salesforce, HubSpot, Slack, Webhooks.
Insightly Integrations
Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Shared Integrations
Both tools integrate with: Slack.
Integrations listed only by Artisan: Salesforce, HubSpot, Webhooks.
Integrations listed only by Insightly: Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Use Case Recommendations
Best Fit for Artisan
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for Insightly
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | Artisan | Insightly |
|---|---|---|
| Starting Price | Contact Sales | $29/mo |
| Top Tier Price | Contact Sales | $99/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 4 | 10 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Artisan serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Insightly the customer relationship management and sales pipeline tracking side. Insightly publishes an entry price of $29/mo, while Artisan uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Artisan and Insightly for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Artisan and Insightly?
- Artisan is a sales engagement platform focused on multi-channel outreach and engagement tracking, centered on its AI BDR named Ava. Insightly is a CRM platform focused on customer relationship management and sales pipeline tracking. They cover different parts of the sales workflow, so many teams use both rather than picking one.
- How much does Artisan cost compared to Insightly?
- Insightly publishes an entry price of $29/mo for its Plus plan, with Professional at $49/mo and Enterprise at $99/mo. Artisan uses custom pricing across its Team, Scale, and Enterprise tiers, so the two platforms cannot be compared directly on list price.
- What integrations does Artisan support versus Insightly?
- Artisan connects with Salesforce, HubSpot, Slack, and Webhooks. Insightly connects with Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, and ZoomInfo. Slack is the only integration both platforms share.
- Which tool is better for outbound sales outreach?
- Artisan is built for coordinating outreach across email, phone, and social channels, using its AI BDR Ava to run autonomous campaigns and book meetings. It is best suited for SDR teams running multi-channel outreach sequences and sales managers tracking team engagement metrics.
- Should I use both Artisan and Insightly together?
- Many teams do run both, since the two platforms serve different needs: Artisan handles multi-channel outreach and engagement tracking, while Insightly organizes contacts, tracks deals, and forecasts revenue. Artisan also offers two-way Salesforce and HubSpot sync, which can support using it alongside a CRM like Insightly.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
Kommo vs Luru: CRM Platform vs Sales Engagement Platform Comparison
Compare Kommo (CRM platform) and Luru (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Dripify vs Membrain: Sales Engagement Platform vs CRM Platform Comparison
Compare Dripify (sales engagement platform) and Membrain (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Buzz.ai vs Coevera: Sales Engagement Platform vs CRM Platform Comparison
Compare Buzz.ai (sales engagement platform) and Coevera (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Artisan vs Yet Another Mail Merge: Sales Engagement Platform vs Cold Email Platform Comparison
Compare Artisan (sales engagement platform) and Yet Another Mail Merge (cold email platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Artisan vs Expandi: Sales Engagement Platform Comparison
Compare Artisan and Expandi side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.
Artisan vs Salesflow: Sales Engagement Platform Comparison
Compare Artisan and Salesflow side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.