Artisan vs Keap: Sales Engagement Platform vs CRM Platform Comparison
Compare Artisan (sales engagement platform) and Keap (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Artisan is a sales engagement platform built around an AI BDR named Ava that runs multi-channel outreach and books meetings, while Keap is a CRM platform for contact management, sales pipeline tracking, and small business automation. Keap publishes a $299/mo entry price; Artisan uses custom, contact-sales pricing across three tiers, so many teams run both tools together.
Key takeaways
- Keap's entry plan is priced at $299/mo, starting at 1,500 contacts and 2 users.
- Artisan offers three pricing tiers, Team, Scale, and Enterprise, all priced through Contact Sales rather than a published list price.
- Artisan's Team tier supports roughly 2,500 leads contacted per month and its Scale tier supports roughly 6,000 leads contacted per month.
- Artisan integrates with Salesforce, HubSpot, Slack, and Webhooks, a total of 4 listed integrations.
- Keap integrates with Gmail, Outlook, Zapier, PayPal, Stripe, and Eway, a total of 6 listed integrations.
Reviewed and updated September 4, 2026
Artisan vs Keap: Sales Engagement Platform vs CRM Platform Comparison
Sales teams building an outbound stack often weigh Artisan, a sales engagement platform for multi-channel sales outreach and engagement tracking, against Keap, a CRM platform for customer relationship management and sales pipeline tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Artisan is a sales engagement platform for multi-channel sales outreach and engagement tracking; Keap is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Artisan lists ava, the ai bdr and ai-powered prospect identification, and Keap lists contact management and contact segmentation (tags).
Keap publishes an entry price of $299/mo; Artisan uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, Artisan is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Keap. Many teams run one of each.
Understanding the Core Difference
Artisan is AI BDR platform whose agent Ava finds leads, runs autonomous email and social campaigns from your own sending domains, handles replies and books meetings, with a dialer add-on for reps.
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Team
Keap
Artisan Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Team | Contact Sales | ~2,500 leads contacted/mo |
| Scale | Contact Sales | ~6,000 leads contacted/mo |
| Enterprise | Contact Sales | - |
Source: Artisan Pricing
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Artisan offers 3 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Features Breakdown
- Ava, the AI BDR
- AI-powered prospect identification
- Autonomous email and social campaigns with calls queued
- Intent signal campaigns
- CRM reengagement and cross-sell campaigns
- Autonomous replies and meeting booking
- and 4 more listed below
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
Artisan Key Features
- Ava, the AI BDR
- AI-powered prospect identification
- Autonomous email and social campaigns with calls queued
- Intent signal campaigns
- CRM reengagement and cross-sell campaigns
- Autonomous replies and meeting booking
- 250M+ verified B2B contacts
- Two-way Salesforce and HubSpot sync
- AI dialer add-on, per seat
- Send approvals with tone locks and banned phrases
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Artisan
- Ava, the AI BDR
- AI-powered prospect identification
- Autonomous email and social campaigns with calls queued
- Intent signal campaigns
- CRM reengagement and cross-sell campaigns
- Autonomous replies and meeting booking
- 250M+ verified B2B contacts
- Two-way Salesforce and HubSpot sync
- AI dialer add-on, per seat
- Send approvals with tone locks and banned phrases
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Integration Ecosystem
Artisan Integrations
Artisan connects with: Salesforce, HubSpot, Slack, Webhooks.
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Integrations listed only by Artisan: Salesforce, HubSpot, Slack, Webhooks.
Integrations listed only by Keap: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Use Case Recommendations
Best Fit for Artisan
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Organizations with complex tech stacks needing broad integration support (6 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | Artisan | Keap |
|---|---|---|
| Starting Price | Contact Sales | $299/mo |
| Top Tier Price | Contact Sales | $299/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 4 | 6 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Artisan serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Keap the customer relationship management and sales pipeline tracking side. Keap publishes an entry price of $299/mo, while Artisan uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Artisan and Keap for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Artisan and Keap?
- Artisan is a sales engagement platform for multi-channel sales outreach and engagement tracking, built around an AI BDR called Ava. Keap is a CRM platform for customer relationship management and sales pipeline tracking. They cover different parts of the sales workflow rather than competing directly for the same use case.
- How much does Keap cost compared to Artisan?
- Keap publishes an entry price of $299/mo, starting at 1,500 contacts and 2 users, sold as a single plan priced by contact count. Artisan uses custom pricing across three tiers, Team, Scale, and Enterprise, all requiring you to contact sales, so the two cannot be compared directly on list price.
- Can Artisan and Keap be used together?
- Yes, the article notes that many teams run one of each. Artisan handles multi-channel outreach across email, phone, and social channels, while Keap organizes contacts, tracks deals, and forecasts revenue, so the two tools address different stages of the sales workflow.
- What integrations does Artisan support versus Keap?
- Artisan lists integrations with Salesforce, HubSpot, Slack, and Webhooks, a total of 4 named integrations. Keap lists integrations with Gmail, Outlook, Zapier, PayPal, Stripe, and Eway, a total of 6 named integrations, giving Keap broader integration coverage by count.
- Which tool is better for a sales team focused on pipeline forecasting?
- Keap is positioned for teams tracking deals from first touch to close and managers who need pipeline visibility and forecasting. It suits mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets, while Artisan is aimed more at SDR teams running multi-channel outreach sequences.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
Kommo vs Luru: CRM Platform vs Sales Engagement Platform Comparison
Compare Kommo (CRM platform) and Luru (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Dripify vs Membrain: Sales Engagement Platform vs CRM Platform Comparison
Compare Dripify (sales engagement platform) and Membrain (CRM platform). See pricing, features, and integrations to decide which one, or both, your stack needs.
Artisan vs Yet Another Mail Merge: Sales Engagement Platform vs Cold Email Platform Comparison
Compare Artisan (sales engagement platform) and Yet Another Mail Merge (cold email platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Artisan vs Expandi: Sales Engagement Platform Comparison
Compare Artisan and Expandi side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.
Artisan vs Salesflow: Sales Engagement Platform Comparison
Compare Artisan and Salesflow side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.
AroundDeal vs Leadspicker: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare AroundDeal (data enrichment tool) and Leadspicker (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.