Attio vs Close: CRM Platform Comparison
Compare Attio and Close side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Attio and Close are both CRM platforms, but Attio starts free and focuses on real-time contact syncing, custom objects, and broad integrations, while Close starts at $19/mo and is built for inside sales teams with built-in calling, power dialer, and native SMS. Choose Attio for budget flexibility and customization, Close for sales velocity.
Key takeaways
- Attio's entry plan is free for up to 3 seats, while Close's entry plan (Solo) costs $19/mo and is limited to 10k leads.
- Attio's Plus plan costs $44/mo for up to 10 seats, and its Pro plan costs $99/mo, while Enterprise pricing requires contacting sales.
- Close's paid tiers include Essentials at $49/mo, Growth at $109/mo, and Scale at $149/mo.
- Attio lists 10 integrations including Typeform, Aircall, Mailchimp, Asana, Pipedream, ChatGPT, and Claude, while Close lists 8 including Gmail, Microsoft Outlook, Zoom, HubSpot, and Calendly.
- Both platforms share only three integrations in common: Zapier, Slack, and Segment.
Reviewed and updated September 2, 2026
Attio vs Close: CRM Platform Comparison
Sales teams evaluating customer relationship management and sales pipeline tracking tools often narrow their shortlist to Attio and Close. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, Attio lists real-time contact syncing and automatic data enrichment, while Close lists built-in calling with power dialer and native sms messaging. A capability both offer can appear under different names, so read both feature lists below.
Attio offers a lower entry point at $0/mo compared to Close at $19/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Attio is Attio is a CRM that syncs contacts and email in real time and lets teams model their own objects, workflows and reports on top of that data. It is sold in Free, Plus, Pro and Enterprise plans priced per user.
Close is A CRM built specifically for inside sales teams, with built-in calling, SMS, and email functionality. Close focuses on reducing manual data entry and increasing sales velocity with features like Power Dialer, predictive dialing, and workflow automation.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Solo
Attio Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | Up to 3 seats |
| Plus | $44/mo | Up to 10 seats |
| Pro | $99/mo | - |
| Enterprise | Contact Sales | - |
Source: Attio Pricing
Close Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Solo | $19/mo | Limited to 10k leads |
| Essentials | $49/mo | - |
| Growth | $109/mo | - |
| Scale | $149/mo | - |
Source: Close Pricing
Pricing Analysis
Attio is more affordable at the entry level ($0/mo vs $19/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking, this price difference matters.
Attio includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- and 2 more listed below
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- and 2 more listed below
Attio Key Features
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- Reporting and insights in real time
- API and webhook access with an app SDK and MCP server
Close Key Features
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- Pipeline and activity reporting
- Role-based access and permissions
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Attio
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- Reporting and insights in real time
- API and webhook access with an app SDK and MCP server
Listed only by Close
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- Pipeline and activity reporting
- Role-based access and permissions
Integration Ecosystem
Attio Integrations
Attio connects with: Typeform, Zapier, Slack, Aircall, Mailchimp, Segment, Asana, Pipedream, ChatGPT, Claude.
Close Integrations
Close connects with: Zapier, Slack, Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, Calendly.
Shared Integrations
Both tools integrate with: Zapier, Slack, Segment.
Integrations listed only by Attio: Typeform, Aircall, Mailchimp, Asana, Pipedream, ChatGPT, Claude.
Integrations listed only by Close: Gmail, Microsoft Outlook, Zoom, HubSpot, Calendly.
Use Case Recommendations
Best Fit for Attio
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Close
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Attio | Close |
|---|---|---|
| Starting Price | Free | $19/mo |
| Top Tier Price | Contact Sales | $149/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 8 |
| Founded | N/A | 2013 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Attio and Close both serve the customer relationship management and sales pipeline tracking market. Attio offers a more accessible entry point, while Close starts at $19/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Attio and Close for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Attio or Close?
- Attio is cheaper at the entry level since it offers a free plan for up to 3 seats, while Close's cheapest plan, Solo, costs $19/mo and is limited to 10k leads. Attio also lets teams test the platform before committing financially, since it has a free tier.
- What is the main difference between Attio and Close?
- Attio is built around real-time contact syncing, automatic data enrichment, and custom objects and workflows that teams can model on their own data. Close is built specifically for inside sales teams, with built-in calling via a power dialer, native SMS messaging, and predictive dialing to increase sales velocity.
- Does Close have built-in calling features?
- Yes, Close includes built-in calling with a Power Dialer and predictive dialing, along with native SMS messaging. These calling features are listed as unique to Close and are not listed among Attio's key features.
- What integrations does Attio support compared to Close?
- Attio connects with 10 tools including Typeform, Zapier, Slack, Aircall, Mailchimp, Segment, Asana, Pipedream, ChatGPT, and Claude. Close connects with 8 tools including Zapier, Slack, Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, and Calendly. The two platforms only share Zapier, Slack, and Segment.
- Who should choose Attio over Close?
- Attio best fits budget-conscious teams, organizations with complex tech stacks needing broad integration support, teams that want to start free and scale up, and enterprise buyers who prefer custom pricing with dedicated support. Attio lists 10 integrations, more than Close's 8.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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