Attio vs Expandi: CRM Platform vs Sales Engagement Platform Comparison
Compare Attio (CRM platform) and Expandi (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Attio is a CRM platform for customer relationship management and sales pipeline tracking, while Expandi is a sales engagement platform for multichannel outreach across LinkedIn, email, and social channels. Attio starts free with paid plans up to $99/mo, and Expandi starts at $99/mo. Many teams use both together rather than choosing one.
Key takeaways
- Attio's pricing ranges across four tiers: Free, Plus at $44/mo, Pro at $99/mo, and Enterprise at contact-sales pricing.
- Expandi offers two pricing tiers: Business at $99/mo with unlimited campaigns, and Agency at contact-sales pricing for more than 10 seats.
- Attio lists real-time contact syncing and automatic data enrichment as core features, while Expandi lists multichannel outreach sequencing and a conditional sequence builder with if/action branching.
- Attio integrates with Typeform, Zapier, Slack, Aircall, Mailchimp, Segment, Asana, Pipedream, ChatGPT, and Claude.
- Attio's free entry tier gives it a lower starting price than Expandi, whose cheapest plan is $99/mo.
Reviewed and updated September 5, 2026
Attio vs Expandi: CRM Platform vs Sales Engagement Platform Comparison
Sales teams building an outbound stack often weigh Attio, a CRM platform for customer relationship management and sales pipeline tracking, against Expandi, a sales engagement platform for multi-channel sales outreach and engagement tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Attio is a CRM platform for customer relationship management and sales pipeline tracking; Expandi is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Attio lists real-time contact syncing and automatic data enrichment, and Expandi lists multichannel outreach sending connection requests, messages and email follow-ups in one sequence and conditional sequence builder with if/action branching.
Attio offers a lower entry point at $0/mo compared to Expandi at $99/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Attio is the one built for it; for coordinating outreach across email, phone, and social channels, that is Expandi. Many teams run one of each.
Understanding the Core Difference
Attio is Attio is a CRM that syncs contacts and email in real time and lets teams model their own objects, workflows and reports on top of that data. It is sold in Free, Plus, Pro and Enterprise plans priced per user.
Expandi is Cloud-based LinkedIn outreach tool that sends connection requests, messages and email follow-ups in one sequence, with a conditional sequence builder, profile warm-up and per-account safety limits.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Business
Attio Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | Up to 3 seats |
| Plus | $44/mo | Up to 10 seats |
| Pro | $99/mo | - |
| Enterprise | Contact Sales | - |
Source: Attio Pricing
Expandi Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Business | $99/mo | Unlimited Campaigns Number |
| Agency | Contact Sales | +10 Seats |
Source: Expandi Pricing
Pricing Analysis
Attio is more affordable at the entry level ($0/mo vs $99/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking, this price difference matters.
Attio offers 4 pricing tiers compared to Expandi's 2, giving you more granularity as you scale.
Attio includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- and 2 more listed below
- Multichannel outreach sending connection requests, messages and email follow-ups in one sequence
- Conditional sequence builder with if/action branching
- Profile auto warm-up
- Smart algorithms for daily limit ranges
- Campaign prioritization across multiple campaigns
- Unlimited number of campaigns
- and 4 more listed below
Attio Key Features
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- Reporting and insights in real time
- API and webhook access with an app SDK and MCP server
Expandi Key Features
- Multichannel outreach sending connection requests, messages and email follow-ups in one sequence
- Conditional sequence builder with if/action branching
- Profile auto warm-up
- Smart algorithms for daily limit ranges
- Campaign prioritization across multiple campaigns
- Unlimited number of campaigns
- Image and GIF personalization
- Video personalization
- Dedicated country-based IP address per account
- Step-by-step campaign statistics with a blacklist feature
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Attio
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- Reporting and insights in real time
- API and webhook access with an app SDK and MCP server
Listed only by Expandi
- Multichannel outreach sending connection requests, messages and email follow-ups in one sequence
- Conditional sequence builder with if/action branching
- Profile auto warm-up
- Smart algorithms for daily limit ranges
- Campaign prioritization across multiple campaigns
- Unlimited number of campaigns
- Image and GIF personalization
- Video personalization
- Dedicated country-based IP address per account
- Step-by-step campaign statistics with a blacklist feature
Integration Ecosystem
Attio Integrations
Attio connects with: Typeform, Zapier, Slack, Aircall, Mailchimp, Segment, Asana, Pipedream, ChatGPT, Claude.
Expandi Integrations
Expandi connects with: HubSpot, Pipedrive, Salesforce, Sendspark, LinkedIn Sales Navigator, Webhooks.
Integrations listed only by Attio: Typeform, Zapier, Slack, Aircall, Mailchimp, Segment, Asana, Pipedream, ChatGPT, Claude.
Integrations listed only by Expandi: HubSpot, Pipedrive, Salesforce, Sendspark, LinkedIn Sales Navigator, Webhooks.
Use Case Recommendations
Best Fit for Attio
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Expandi
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Feature Comparison Summary
| Feature | Attio | Expandi |
|---|---|---|
| Starting Price | Free | $99/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 10 | 6 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Attio serves the customer relationship management and sales pipeline tracking side of an outbound stack and Expandi the multi-channel sales outreach and engagement tracking side. Attio offers a more accessible entry point, while Expandi starts at $99/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Attio and Expandi for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Attio and Expandi?
- Attio is a CRM platform built for customer relationship management and sales pipeline tracking, while Expandi is a sales engagement platform built for multichannel sales outreach and engagement tracking. They cover different parts of the sales workflow rather than competing directly, and many teams use both.
- How much does Attio cost compared to Expandi?
- Attio starts free and has paid tiers at $44/mo for Plus and $99/mo for Pro, plus a contact-sales Enterprise plan. Expandi starts at $99/mo for its Business plan with unlimited campaigns, and its Agency plan is contact-sales priced for teams needing more than 10 seats.
- Does Attio have a free plan?
- Yes, Attio offers a free tier that supports up to 3 seats, letting teams test the platform before paying. This gives Attio a lower entry point than Expandi, which starts at $99/mo with no free tier listed.
- What integrations does Attio support?
- Attio connects with Typeform, Zapier, Slack, Aircall, Mailchimp, Segment, Asana, Pipedream, ChatGPT, and Claude. This integration ecosystem lets teams sync data and workflows across common sales and productivity tools.
- Should I use Attio and Expandi together?
- Many teams do use one of each, since Attio handles contact organization, deal tracking, and revenue forecasting, while Expandi handles coordinating outreach across email, phone, and social channels. Choosing between them depends on whether the priority is CRM organization or multichannel outreach execution.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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