BetterContact vs LeadMagic: Data Enrichment Tool Comparison
Compare BetterContact and LeadMagic side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
BetterContact and LeadMagic both provide B2B contact data enrichment but differ in pricing and approach. BetterContact starts at $15/mo with waterfall enrichment across 20+ data providers, charging only for valid results. LeadMagic starts at $49.99/mo with a pay-per-result model covering emails, mobile numbers, and buying signals via CSV, API, and MCP access.
Key takeaways
- BetterContact's Starter plan costs $15/mo for 200 credits monthly, where one email equals one credit and one mobile phone equals 10 credits.
- LeadMagic's Basic plan costs $49.99/mo for 2,000 monthly credits, but this tier does not include search and export features.
- LeadMagic offers 6 pricing tiers ranging from $49.99/mo to $849/mo, while BetterContact offers 3 tiers plus a custom Enterprise option.
- Both tools share only one listed integration, Clay, while BetterContact also connects with Hubspot, Google Sheets, and Make.com.
- LeadMagic integrates with Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, and Apollo.
Reviewed and updated September 5, 2026
BetterContact vs LeadMagic: Data Enrichment Tool Comparison
Finding the right data enrichment tool can directly impact your revenue pipeline. BetterContact and LeadMagic both aim to solve the same core problem (finding accurate contact data for target accounts), yet they approach it differently. Let's break down the specifics.
The Quick Answer
By each vendor's own wording, BetterContact lists waterfall lead finder and waterfall enrichment (20+ vendors), while LeadMagic lists email finder and mobile finder. A capability both offer can appear under different names, so read both feature lists below.
BetterContact offers a lower entry point at $15/mo compared to LeadMagic at $49.99/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
BetterContact is Waterfall enrichment tool that aggregates more than 20 data providers in one subscription to find and verify work emails and mobile phone numbers, and charges only for valid results.
LeadMagic is Pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence and buying signals, delivered through CSV, API, an MCP server and integrations.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Starter
Basic
BetterContact Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Starter | $15/mo | 200 credits / month (200 valid emails or 20 mobile phones); 1 email = 1 credit, 1 mobile phone = 10 credits |
| Pro | $49/mo | 1,000 credits / month at the entry step of a volume selector |
| Enterprise | Contact Sales | Custom credits / month |
Source: BetterContact Pricing
LeadMagic Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $49.99/mo | 2,000 monthly credits; no rollover; search and export not included |
| Essential | $99/mo | 5,000 monthly credits; search and export included at 10,000 rows/day; up to 2 months banked |
| Growth | $249/mo | 20,000 monthly credits; search and export included at 25,000 rows/day; up to 2 months banked |
| Professional | $499/mo | 50,000 monthly credits; search and export included at 50,000 rows/day; unmetered search API at 5 RPS account-wide |
| Ultimate | $849/mo | 100,000 monthly credits; search and export included at 100,000 rows/day; unmetered search API at 10 RPS account-wide |
| Enterprise | Contact Sales | Custom volume with a credit price lock and a dedicated SLA |
Source: LeadMagic Pricing
Pricing Analysis
BetterContact is more affordable at the entry level ($15/mo vs $49.99/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment, this price difference matters.
LeadMagic offers 6 pricing tiers compared to BetterContact's 3, giving you more granularity as you scale.
Features Breakdown
- Waterfall Lead Finder
- Waterfall enrichment (20+ vendors)
- Only charged when valid
- Credit roll-over
- Email & Catch-all verification
- Mobile Phone Verification
- and 2 more listed below
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- and 2 more listed below
BetterContact Key Features
- Waterfall Lead Finder
- Waterfall enrichment (20+ vendors)
- Only charged when valid
- Credit roll-over
- Email & Catch-all verification
- Mobile Phone Verification
- Use your own API keys
- API & Integrations
LeadMagic Key Features
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by BetterContact
- Waterfall Lead Finder
- Waterfall enrichment (20+ vendors)
- Only charged when valid
- Credit roll-over
- Email & Catch-all verification
- Mobile Phone Verification
- Use your own API keys
- API & Integrations
Listed only by LeadMagic
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Integration Ecosystem
BetterContact Integrations
BetterContact connects with: Hubspot, Google Sheets, Make.com, Clay.
LeadMagic Integrations
LeadMagic connects with: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.
Shared Integrations
Both tools integrate with: Clay.
Integrations listed only by BetterContact: Hubspot, Google Sheets, Make.com.
Integrations listed only by LeadMagic: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Apollo.
Use Case Recommendations
Best Fit for BetterContact
- Budget-conscious teams looking for an affordable data enrichment tool
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Best Fit for LeadMagic
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | BetterContact | LeadMagic |
|---|---|---|
| Starting Price | $15/mo | $49.99/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 4 | 10 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
BetterContact and LeadMagic both serve the B2B lead data and contact enrichment market. BetterContact offers a more accessible entry point at $15/mo, while LeadMagic starts at $49.99/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit BetterContact and LeadMagic for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, BetterContact or LeadMagic?
- BetterContact is cheaper at the entry level, starting at $15/mo compared to LeadMagic's $49.99/mo Basic plan. BetterContact's Starter plan provides 200 credits monthly, while LeadMagic's Basic plan provides 2,000 monthly credits but excludes search and export functionality.
- What is the core difference between BetterContact and LeadMagic?
- BetterContact is a waterfall enrichment tool that aggregates more than 20 data providers in one subscription and charges only for valid results. LeadMagic is a pay-per-result B2B data platform offering verified emails, mobile numbers, company intelligence, and buying signals through CSV, API, an MCP server, and integrations.
- Do BetterContact and LeadMagic integrate with the same tools?
- They share only one listed integration, Clay. BetterContact also connects with Hubspot, Google Sheets, and Make.com, while LeadMagic connects with Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, and Apollo.
- How many pricing tiers does each tool offer?
- LeadMagic offers 6 pricing tiers, ranging from the $49.99/mo Basic plan up to the $849/mo Ultimate plan, plus a custom Enterprise option. BetterContact offers 3 tiers, Starter at $15/mo, Pro at $49/mo, and a custom Enterprise plan.
- What features does LeadMagic list that BetterContact does not?
- LeadMagic lists Email Finder, Mobile Finder, Email Validation, Job Change Detector, Waterfall Enrichment, MCP and lm-tui Access, All 15+ Endpoints with One Key, and Multi-Seat Shared Pool. These are drawn directly from LeadMagic's own feature list and may overlap conceptually with BetterContact's offerings under different names.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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