BetterContact vs Proofy: Data Enrichment Tool Comparison
Compare BetterContact and Proofy side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Compare BetterContact and Proofy side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Reviewed and updated September 4, 2026
BetterContact vs Proofy: Data Enrichment Tool Comparison
BetterContact and Proofy are both data enrichment tools. Choosing between them depends on your team size, budget, and specific B2B lead data and contact enrichment requirements. Here is what each vendor publishes about pricing, features, and integrations.
The Quick Answer
By each vendor's own wording, BetterContact lists waterfall lead finder and waterfall enrichment (20+ vendors), while Proofy lists bulk email verification and single verification in real time. A capability both offer can appear under different names, so read both feature lists below.
Proofy offers a lower entry point at $5/mo compared to BetterContact at $15/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
BetterContact is Waterfall enrichment tool that aggregates more than 20 data providers in one subscription to find and verify work emails and mobile phone numbers, and charges only for valid results.
Proofy is Proofy is an email verification service for bulk list cleaning and real-time single verification through an API, with SMTP, syntax, domain, disposable and accept-all detection. Credits are sold pay-as-you-go or by subscription, never expire, and unknown results are not charged.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Starter
Trial pack
BetterContact Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Starter | $15/mo | 200 credits / month (200 valid emails or 20 mobile phones); 1 email = 1 credit, 1 mobile phone = 10 credits |
| Pro | $49/mo | 1,000 credits / month at the entry step of a volume selector |
| Enterprise | Contact Sales | Custom credits / month |
Source: BetterContact Pricing
Proofy Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Trial pack | Usage-based | 5,000 verifier checks |
| Pay-As-You-Go 1,000 | Usage-based | 1,000 credits |
| Pay-As-You-Go volume | Usage-based | - |
| Monthly subscription | Contact Sales | - |
Source: Proofy Pricing
Pricing Analysis
Proofy offers the lower entry point ($5/mo vs $15/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Proofy offers 4 pricing tiers compared to BetterContact's 3, giving you more granularity as you scale.
Features Breakdown
- Waterfall Lead Finder
- Waterfall enrichment (20+ vendors)
- Only charged when valid
- Credit roll-over
- Email & Catch-all verification
- Mobile Phone Verification
- and 2 more listed below
- Bulk email verification
- Single verification in real time
- Email verifier API
- Duplicate email remover
- ISP detection
- Disposable and temporary detection
- and 4 more listed below
BetterContact Key Features
- Waterfall Lead Finder
- Waterfall enrichment (20+ vendors)
- Only charged when valid
- Credit roll-over
- Email & Catch-all verification
- Mobile Phone Verification
- Use your own API keys
- API & Integrations
Proofy Key Features
- Bulk email verification
- Single verification in real time
- Email verifier API
- Duplicate email remover
- ISP detection
- Disposable and temporary detection
- Accept-all detection
- Syntax validation
- SMTP verification
- Mailbox full detection
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by BetterContact
- Waterfall Lead Finder
- Waterfall enrichment (20+ vendors)
- Only charged when valid
- Credit roll-over
- Email & Catch-all verification
- Mobile Phone Verification
- Use your own API keys
- API & Integrations
Listed only by Proofy
- Bulk email verification
- Single verification in real time
- Email verifier API
- Duplicate email remover
- ISP detection
- Disposable and temporary detection
- Accept-all detection
- Syntax validation
- SMTP verification
- Mailbox full detection
Integration Ecosystem
BetterContact Integrations
BetterContact connects with: Hubspot, Google Sheets, Make.com, Clay.
Proofy Integrations
Proofy connects with: .
Integrations listed only by BetterContact: Hubspot, Google Sheets, Make.com, Clay.
Use Case Recommendations
Best Fit for BetterContact
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (4 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Proofy
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | BetterContact | Proofy |
|---|---|---|
| Starting Price | $15/mo | Usage-based |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 4 | 0 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
BetterContact and Proofy both serve the B2B lead data and contact enrichment market. Proofy offers a more accessible entry point at $5/mo, while BetterContact starts at $15/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit BetterContact and Proofy for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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