BetterContact vs Wiza: Data Enrichment Tool Comparison
Compare BetterContact and Wiza side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
BetterContact and Wiza are both B2B data enrichment tools, but they differ in pricing and approach. BetterContact starts at $15/mo with waterfall enrichment across 20+ vendors and charges only for valid results. Wiza starts free and offers unlimited email reveals, AI research, and 10 integrations compared to BetterContact's 4.
Key takeaways
- BetterContact's Starter plan costs $15/mo for 200 credits per month, where 1 email equals 1 credit and 1 mobile phone equals 10 credits.
- Wiza offers a free tier with 20 valid emails and 5 phone numbers, plus paid plans at $49/mo, $99/mo, and $199/mo.
- Wiza integrates with 10 platforms including Salesforce, Outreach, Pipedrive, Zoho CRM, and Zapier, while BetterContact integrates with 4 including Hubspot and Clay.
- Both BetterContact and Wiza list 8 features each on their respective pricing pages.
- BetterContact and Wiza share only two integrations in common: Hubspot and Clay.
Reviewed and updated September 4, 2026
BetterContact vs Wiza: Data Enrichment Tool Comparison
BetterContact and Wiza compete head-to-head in the B2B lead data and contact enrichment space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.
The Quick Answer
By each vendor's own wording, BetterContact lists waterfall lead finder and waterfall enrichment (20+ vendors), while Wiza lists unlimited email reveals and ai research. A capability both offer can appear under different names, so read both feature lists below.
Wiza offers a lower entry point at $0/mo compared to BetterContact at $15/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
BetterContact is Waterfall enrichment tool that aggregates more than 20 data providers in one subscription to find and verify work emails and mobile phone numbers, and charges only for valid results.
Wiza is B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Starter
Free
BetterContact Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Starter | $15/mo | 200 credits / month (200 valid emails or 20 mobile phones); 1 email = 1 credit, 1 mobile phone = 10 credits |
| Pro | $49/mo | 1,000 credits / month at the entry step of a volume selector |
| Enterprise | Contact Sales | Custom credits / month |
Source: BetterContact Pricing
Wiza Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 20 valid emails and 5 phone numbers |
| Starter | $49/mo | 100 valid emails per month and 100 phone numbers per month |
| $99/mo | 500 valid emails per month | |
| Email + Phone | $199/mo | 500 valid emails per month and 500 phone numbers per month |
| Team Plan | Contact Sales | 3+ users, unlimited valid emails and unlimited phone numbers |
Source: Wiza Pricing
Pricing Analysis
Wiza offers the lower entry point ($0/mo vs $15/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Wiza offers 5 pricing tiers compared to BetterContact's 3, giving you more granularity as you scale.
Wiza includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Waterfall Lead Finder
- Waterfall enrichment (20+ vendors)
- Only charged when valid
- Credit roll-over
- Email & Catch-all verification
- Mobile Phone Verification
- and 2 more listed below
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- and 2 more listed below
BetterContact Key Features
- Waterfall Lead Finder
- Waterfall enrichment (20+ vendors)
- Only charged when valid
- Credit roll-over
- Email & Catch-all verification
- Mobile Phone Verification
- Use your own API keys
- API & Integrations
Wiza Key Features
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by BetterContact
- Waterfall Lead Finder
- Waterfall enrichment (20+ vendors)
- Only charged when valid
- Credit roll-over
- Email & Catch-all verification
- Mobile Phone Verification
- Use your own API keys
- API & Integrations
Listed only by Wiza
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
Integration Ecosystem
BetterContact Integrations
BetterContact connects with: Hubspot, Google Sheets, Make.com, Clay.
Wiza Integrations
Wiza connects with: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Shared Integrations
Both tools integrate with: Hubspot, Clay.
Integrations listed only by BetterContact: Google Sheets, Make.com.
Integrations listed only by Wiza: Salesforce, Outreach, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier.
Use Case Recommendations
Best Fit for BetterContact
- Budget-conscious teams looking for an affordable data enrichment tool
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Best Fit for Wiza
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | BetterContact | Wiza |
|---|---|---|
| Starting Price | $15/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 4 | 10 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
BetterContact and Wiza both serve the B2B lead data and contact enrichment market. Wiza offers a more accessible entry point, while BetterContact starts at $15/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit BetterContact and Wiza for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, BetterContact or Wiza?
- Wiza has the lower entry point at $0/mo with its free tier, compared to BetterContact's $15/mo Starter plan. However, Wiza's paid tiers scale up to $199/mo for its Email + Phone plan, while BetterContact's Pro plan is $49/mo for 1,000 credits per month.
- Does BetterContact or Wiza have more integrations?
- Wiza has more integrations, connecting with 10 platforms including Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, and Clay. BetterContact connects with 4 platforms: Hubspot, Google Sheets, Make.com, and Clay.
- What is the main difference between BetterContact and Wiza?
- BetterContact is a waterfall enrichment tool that aggregates more than 20 data providers in one subscription to find and verify work emails and mobile phone numbers, charging only for valid results. Wiza is a B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.
- Does Wiza offer a free plan?
- Yes, Wiza offers a free tier that includes 20 valid emails and 5 phone numbers. This makes it possible to evaluate the platform before committing to a paid plan, unlike BetterContact, which starts at $15/mo.
- Who should choose BetterContact over Wiza?
- BetterContact is best suited for budget-conscious teams, enterprise buyers who prefer custom pricing and dedicated support, revenue operations teams building targeted prospect lists, and marketing teams enriching CRM data for segmentation. It charges only for valid results across its waterfall enrichment process.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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