Bigin by Zoho CRM vs Expandi: CRM Platform vs Sales Engagement Platform Comparison
Compare Bigin by Zoho CRM (CRM platform) and Expandi (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Compare Bigin by Zoho CRM (CRM platform) and Expandi (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Reviewed and updated September 4, 2026
Bigin by Zoho CRM vs Expandi: CRM Platform vs Sales Engagement Platform Comparison
Sales teams building an outbound stack often weigh Bigin by Zoho CRM, a CRM platform for customer relationship management and sales pipeline tracking, against Expandi, a sales engagement platform for multi-channel sales outreach and engagement tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Bigin by Zoho CRM is a CRM platform for customer relationship management and sales pipeline tracking; Expandi is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Bigin by Zoho CRM lists team pipelines and contact management, and Expandi lists multichannel outreach sending connection requests, messages and email follow-ups in one sequence and conditional sequence builder with if/action branching.
Bigin by Zoho CRM offers a lower entry point at $0/mo compared to Expandi at $99/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Bigin by Zoho CRM is the one built for it; for coordinating outreach across email, phone, and social channels, that is Expandi. Many teams run one of each.
Understanding the Core Difference
Bigin by Zoho CRM is Bigin is Zoho's simple, AI-powered CRM for small businesses with team pipelines, contact management, email and WhatsApp communication, and AI credits on the higher editions. Priced per user per month with a free single-user edition.
Expandi is Cloud-based LinkedIn outreach tool that sends connection requests, messages and email follow-ups in one sequence, with a conditional sequence builder, profile warm-up and per-account safety limits.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Business
Bigin by Zoho CRM Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Free | Free |
| Express | $9/mo |
| Premier | $15/mo |
| Bigin 360 | $21/mo |
Source: Bigin by Zoho CRM Pricing
Expandi Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Business | $99/mo | Unlimited Campaigns Number |
| Agency | Contact Sales | +10 Seats |
Source: Expandi Pricing
Pricing Analysis
Bigin by Zoho CRM is more affordable at the entry level ($0/mo vs $99/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking, this price difference matters.
Bigin by Zoho CRM offers 4 pricing tiers compared to Expandi's 2, giving you more granularity as you scale.
Bigin by Zoho CRM includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Team pipelines
- Contact management
- AI credits for AI features
- Online booking page for meetings
- Churn risk signals
- Payments collection
- and 2 more listed below
- Multichannel outreach sending connection requests, messages and email follow-ups in one sequence
- Conditional sequence builder with if/action branching
- Profile auto warm-up
- Smart algorithms for daily limit ranges
- Campaign prioritization across multiple campaigns
- Unlimited number of campaigns
- and 4 more listed below
Bigin by Zoho CRM Key Features
- Team pipelines
- Contact management
- AI credits for AI features
- Online booking page for meetings
- Churn risk signals
- Payments collection
- MCP support
- Free onboarding session
Expandi Key Features
- Multichannel outreach sending connection requests, messages and email follow-ups in one sequence
- Conditional sequence builder with if/action branching
- Profile auto warm-up
- Smart algorithms for daily limit ranges
- Campaign prioritization across multiple campaigns
- Unlimited number of campaigns
- Image and GIF personalization
- Video personalization
- Dedicated country-based IP address per account
- Step-by-step campaign statistics with a blacklist feature
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Bigin by Zoho CRM
- Team pipelines
- Contact management
- AI credits for AI features
- Online booking page for meetings
- Churn risk signals
- Payments collection
- MCP support
- Free onboarding session
Listed only by Expandi
- Multichannel outreach sending connection requests, messages and email follow-ups in one sequence
- Conditional sequence builder with if/action branching
- Profile auto warm-up
- Smart algorithms for daily limit ranges
- Campaign prioritization across multiple campaigns
- Unlimited number of campaigns
- Image and GIF personalization
- Video personalization
- Dedicated country-based IP address per account
- Step-by-step campaign statistics with a blacklist feature
Integration Ecosystem
Bigin by Zoho CRM Integrations
Bigin by Zoho CRM connects with: WhatsApp, Mailchimp, QuickBooks, Zoho Books, Outlook, Gmail, Zoho Desk, Zoho Campaigns, Zapier, Zoho Forms, Google Workspace, Zoom.
Expandi Integrations
Expandi connects with: HubSpot, Pipedrive, Salesforce, Sendspark, LinkedIn Sales Navigator, Webhooks.
Integrations listed only by Bigin by Zoho CRM: WhatsApp, Mailchimp, QuickBooks, Zoho Books, Outlook, Gmail, Zoho Desk, Zoho Campaigns, Zapier, Zoho Forms, Google Workspace, Zoom.
Integrations listed only by Expandi: HubSpot, Pipedrive, Salesforce, Sendspark, LinkedIn Sales Navigator, Webhooks.
Use Case Recommendations
Best Fit for Bigin by Zoho CRM
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for Expandi
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Feature Comparison Summary
| Feature | Bigin by Zoho CRM | Expandi |
|---|---|---|
| Starting Price | Free | $99/mo |
| Top Tier Price | $21/mo | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 12 | 6 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Bigin by Zoho CRM serves the customer relationship management and sales pipeline tracking side of an outbound stack and Expandi the multi-channel sales outreach and engagement tracking side. Bigin by Zoho CRM offers a more accessible entry point, while Expandi starts at $99/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Bigin by Zoho CRM and Expandi for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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