Bigin by Zoho CRM vs Groove by Clari: CRM Platform vs Sales Engagement Platform Comparison

Sales teams building an outbound stack often weigh Bigin by Zoho CRM, a CRM platform for customer relationship management and sales pipeline tracking, against Groove by Clari, a sales engagement platform for multi-channel sales outreach and engagement tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.

The Quick Answer

Bigin by Zoho CRM is a CRM platform for customer relationship management and sales pipeline tracking; Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Bigin by Zoho CRM lists team pipelines and contact management, and Groove by Clari lists deep salesforce integration and multi-channel engagement flows.

Bigin by Zoho CRM publishes an entry price of $0/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.

If your priority is organizing contacts, tracking deals, and forecasting revenue, Bigin by Zoho CRM is the one built for it; for coordinating outreach across email, phone, and social channels, that is Groove by Clari. Many teams run one of each.

Understanding the Core Difference

Bigin by Zoho CRM is Bigin is Zoho's simple, AI-powered CRM for small businesses with team pipelines, contact management, email and WhatsApp communication, and AI credits on the higher editions. Priced per user per month with a free single-user edition.

Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

FreeBigin by Zoho CRM entry plan

Free

Contact SalesGroove by Clari entry plan

Groove

Bigin by Zoho CRM Pricing (as of September 2026)

Source: Bigin by Zoho CRM Pricing

Groove by Clari Pricing (as of September 2026)

Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.

Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ

Pricing Analysis

One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.

Bigin by Zoho CRM offers 4 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.

Bigin by Zoho CRM includes a free tier, letting you test the platform before committing financially.

Features Breakdown

Bigin by Zoho CRM lists

• Team pipelines
• Contact management
• AI credits for AI features
• Online booking page for meetings
• Churn risk signals
• Payments collection
• and 2 more listed below

Groove by Clari lists

• Deep Salesforce integration
• Multi-channel engagement flows
• Auto-logging of all activities to Salesforce
• Email tracking with open and click analytics
• Dialer with call logging and recording
• Meeting scheduler with calendar integration
• and 4 more listed below

Bigin by Zoho CRM Key Features

• Team pipelines
• Contact management
• AI credits for AI features
• Online booking page for meetings
• Churn risk signals
• Payments collection
• MCP support
• Free onboarding session

Groove by Clari Key Features

• Deep Salesforce integration
• Multi-channel engagement flows
• Auto-logging of all activities to Salesforce
• Email tracking with open and click analytics
• Dialer with call logging and recording
• Meeting scheduler with calendar integration
• Analytics dashboards for sequence performance
• Template and snippet management
• Revenue intelligence (via Clari platform)
• Account-based engagement workflows

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by Bigin by Zoho CRM

• Team pipelines
• Contact management
• AI credits for AI features
• Online booking page for meetings
• Churn risk signals
• Payments collection
• MCP support
• Free onboarding session

Listed only by Groove by Clari

• Deep Salesforce integration
• Multi-channel engagement flows
• Auto-logging of all activities to Salesforce
• Email tracking with open and click analytics
• Dialer with call logging and recording
• Meeting scheduler with calendar integration
• Analytics dashboards for sequence performance
• Template and snippet management
• Revenue intelligence (via Clari platform)
• Account-based engagement workflows

Integration Ecosystem

Bigin by Zoho CRM Integrations

Bigin by Zoho CRM connects with: WhatsApp, Mailchimp, QuickBooks, Zoho Books, Outlook, Gmail, Zoho Desk, Zoho Campaigns, Zapier, Zoho Forms, Google Workspace, Zoom.

Groove by Clari Integrations

Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.

Shared Integrations

Both tools integrate with: Gmail, Zoom.

Integrations listed only by Bigin by Zoho CRM: WhatsApp, Mailchimp, QuickBooks, Zoho Books, Outlook, Zoho Desk, Zoho Campaigns, Zapier, Zoho Forms, Google Workspace.

Integrations listed only by Groove by Clari: Salesforce, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Slack.

Use Case Recommendations

Best Fit for Bigin by Zoho CRM

• Budget-conscious teams looking for an affordable CRM platform
• Organizations with complex tech stacks needing broad integration support (12 integrations)
• Teams that want to start free and scale up as needs grow

Best Fit for Groove by Clari

• Teams that need a wide feature set (10 capabilities listed)
• Enterprise buyers who prefer custom pricing and dedicated support
• SDR teams running multi-channel outreach sequences
• Sales managers tracking team engagement metrics

Feature Comparison Summary

Getting Started Checklist

1. Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
2. Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

Bigin by Zoho CRM serves the customer relationship management and sales pipeline tracking side of an outbound stack and Groove by Clari the multi-channel sales outreach and engagement tracking side. Bigin by Zoho CRM publishes an entry price (a free tier), while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit Bigin by Zoho CRM for current information; Groove's former page on clari.com now redirects to Salesloft.