Bigin by Zoho CRM vs Keap: CRM Platform Comparison
Compare Bigin by Zoho CRM and Keap side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Compare Bigin by Zoho CRM and Keap side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Reviewed and updated September 4, 2026
Bigin by Zoho CRM vs Keap: CRM Platform Comparison
Bigin by Zoho CRM and Keap compete head-to-head in the customer relationship management and sales pipeline tracking space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.
The Quick Answer
By each vendor's own wording, Bigin by Zoho CRM lists team pipelines and ai credits for ai features, while Keap lists contact segmentation (tags) and email broadcasts. A capability both offer can appear under different names, so read both feature lists below.
Bigin by Zoho CRM offers a lower entry point at $0/mo compared to Keap at $299/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Bigin by Zoho CRM is Bigin is Zoho's simple, AI-powered CRM for small businesses with team pipelines, contact management, email and WhatsApp communication, and AI credits on the higher editions. Priced per user per month with a free single-user edition.
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
Both platforms offer contact management. Where they diverge is in their approach to pricing tiers and advanced capabilities.
Pricing Comparison
Free
Keap
Bigin by Zoho CRM Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Free | Free |
| Express | $9/mo |
| Premier | $15/mo |
| Bigin 360 | $21/mo |
Source: Bigin by Zoho CRM Pricing
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Pricing Analysis
Bigin by Zoho CRM is more affordable at the entry level ($0/mo vs $299/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking, this price difference matters.
Bigin by Zoho CRM offers 4 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Bigin by Zoho CRM includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Team pipelines
- AI credits for AI features
- Online booking page for meetings
- Churn risk signals
- Payments collection
- MCP support
- and 1 more listed below
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- and 1 more listed below
Bigin by Zoho CRM Key Features
- Team pipelines
- Contact management
- AI credits for AI features
- Online booking page for meetings
- Churn risk signals
- Payments collection
- MCP support
- Free onboarding session
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Shared Capabilities
Both Bigin by Zoho CRM and Keap include:
- Contact management
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Bigin by Zoho CRM
- Team pipelines
- AI credits for AI features
- Online booking page for meetings
- Churn risk signals
- Payments collection
- MCP support
- Free onboarding session
Listed only by Keap
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Integration Ecosystem
Bigin by Zoho CRM Integrations
Bigin by Zoho CRM connects with: WhatsApp, Mailchimp, QuickBooks, Zoho Books, Outlook, Gmail, Zoho Desk, Zoho Campaigns, Zapier, Zoho Forms, Google Workspace, Zoom.
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Shared Integrations
Both tools integrate with: Outlook, Gmail, Zapier.
Integrations listed only by Bigin by Zoho CRM: WhatsApp, Mailchimp, QuickBooks, Zoho Books, Zoho Desk, Zoho Campaigns, Zoho Forms, Google Workspace, Zoom.
Integrations listed only by Keap: PayPal, Stripe, Eway.
Use Case Recommendations
Best Fit for Bigin by Zoho CRM
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Bigin by Zoho CRM | Keap |
|---|---|---|
| Starting Price | Free | $299/mo |
| Top Tier Price | $21/mo | $299/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 12 | 6 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Bigin by Zoho CRM and Keap both serve the customer relationship management and sales pipeline tracking market. Bigin by Zoho CRM offers a more accessible entry point, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Bigin by Zoho CRM and Keap for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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