Bitrix24 vs Closely: CRM Platform vs Sales Engagement Platform Comparison
Compare Bitrix24 (CRM platform) and Closely (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Bitrix24 is a CRM platform built for organizing contacts, tracking deals, and forecasting revenue, starting free, while Closely is a sales engagement platform for multi-channel outreach across LinkedIn and email, starting at $49 a month. They serve different parts of the sales workflow, and many teams use both together rather than choosing one.
Key takeaways
- Bitrix24 starts at $0 per month while Closely's Starter plan starts at $49 per month.
- Bitrix24 offers 5 pricing tiers compared to Closely's 4 tiers.
- Bitrix24 lists basic CRM, sales pipelines, sales automation, tasks, chat and video calls, email marketing, telephony integration, and analytics and reporting tools as key features.
- Closely lists multichannel campaigns across LinkedIn and email, a conditional sequence builder, a Smart Inbox, LinkedIn account warmup, and AI lead scoring and personalization agents among its key features.
- Closely's Growth plan costs $127 per month and includes 3 LinkedIn accounts plus 3,000 bonus credits per month.
Reviewed and updated September 4, 2026
Bitrix24 vs Closely: CRM Platform vs Sales Engagement Platform Comparison
Sales teams building an outbound stack often weigh Bitrix24, a CRM platform for customer relationship management and sales pipeline tracking, against Closely, a sales engagement platform for multi-channel sales outreach and engagement tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Bitrix24 is a CRM platform for customer relationship management and sales pipeline tracking; Closely is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Bitrix24 lists basic crm (deals, contacts) and sales pipelines, and Closely lists multichannel campaigns across linkedin and email and conditional sequence builder.
Bitrix24 offers a lower entry point at $0/mo compared to Closely at $49/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Bitrix24 is the one built for it; for coordinating outreach across email, phone, and social channels, that is Closely. Many teams run one of each.
Understanding the Core Difference
Bitrix24 is Bitrix24 is an all-in-one platform to manage a team and run sales, combining CRM, tasks and projects, chat and video calls, a website builder and telephony. Paid plans are billed as a flat rate per organization that includes a fixed number of users rather than per seat.
Closely is Outbound platform that runs automated campaigns across LinkedIn and email from a shared sender, with a conditional sequence builder, unified inbox, contact enrichment and AI personalization agents.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Starter
Bitrix24 Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 5 GB storage; free for 1-2 users |
| Basic | Contact Sales | includes 5 users; 24 GB storage |
| Standard | Contact Sales | includes 50 users; 100 GB storage |
| Professional | Contact Sales | includes 100 users; 1 TB storage |
| Enterprise | Contact Sales | User-count ladder above the Professional plan |
Source: Bitrix24 Pricing
Closely Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Starter | $49/mo | 1 LinkedIn account, unlimited email accounts |
| Growth | $127/mo | 3 LinkedIn accounts, unlimited email accounts, 3,000 bonus credits/mo |
| Essential | $205/mo | 5 LinkedIn accounts, unlimited email accounts, 5,000 bonus credits/mo |
| Custom | Contact Sales | Unlimited seats, custom LinkedIn accounts and credits |
Source: Closely Pricing
Pricing Analysis
Bitrix24 is more affordable at the entry level ($0/mo vs $49/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking, this price difference matters.
Bitrix24 offers 5 pricing tiers compared to Closely's 4, giving you more granularity as you scale.
Bitrix24 includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- and 2 more listed below
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- and 4 more listed below
Bitrix24 Key Features
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- Telephony integration
- Analytics & reporting tools
Closely Key Features
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- Email finder with a multi-step fallback process
- Phone number finder
- AI lead scoring and personalization agents
- Export from Sales Navigator, LinkedIn posts and events
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Bitrix24
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- Telephony integration
- Analytics & reporting tools
Listed only by Closely
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- Email finder with a multi-step fallback process
- Phone number finder
- AI lead scoring and personalization agents
- Export from Sales Navigator, LinkedIn posts and events
Integration Ecosystem
Bitrix24 Integrations
Bitrix24 connects with: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.
Closely Integrations
Closely connects with: Salesforce, Pipedrive, HubSpot, GoHighLevel, Gmail, Microsoft Outlook, SMTP, Webhooks.
Shared Integrations
Both tools integrate with: Gmail.
Integrations listed only by Bitrix24: Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.
Integrations listed only by Closely: Salesforce, Pipedrive, HubSpot, GoHighLevel, Microsoft Outlook, SMTP, Webhooks.
Use Case Recommendations
Best Fit for Bitrix24
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Closely
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Bitrix24 | Closely |
|---|---|---|
| Starting Price | Free | $49/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 10 | 8 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Bitrix24 serves the customer relationship management and sales pipeline tracking side of an outbound stack and Closely the multi-channel sales outreach and engagement tracking side. Bitrix24 offers a more accessible entry point, while Closely starts at $49/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Bitrix24 and Closely for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Bitrix24 and Closely?
- Bitrix24 is a CRM platform for customer relationship management and sales pipeline tracking, while Closely is a sales engagement platform for multi-channel sales outreach and engagement tracking across LinkedIn and email. They address different parts of the sales workflow, so the choice depends on whether you need pipeline management or outreach coordination.
- How much does Bitrix24 cost compared to Closely?
- Bitrix24 has a free entry plan and paid tiers priced by contacting sales, with plans including Basic, Standard, Professional, and Enterprise. Closely starts at $49 per month for its Starter plan, with Growth at $127 per month and Essential at $205 per month, plus a Custom plan available by contacting sales.
- Can I use Bitrix24 and Closely together?
- Yes, the article notes that many teams run one of each because Bitrix24 handles organizing contacts, tracking deals, and forecasting revenue, while Closely handles coordinating outreach across email, phone, and social channels. They are described as covering different parts of the workflow rather than competing directly.
- What features does Closely offer that Bitrix24 does not list?
- Closely lists multichannel campaigns across LinkedIn and email, a conditional sequence builder, a Smart Inbox unifying LinkedIn and email replies, LinkedIn account warmup, a dedicated residential IP per LinkedIn account, an email finder, a phone number finder, and AI lead scoring and personalization agents. These are not listed among Bitrix24's own feature list.
- Does Bitrix24 have a free plan?
- Yes, Bitrix24 offers a free tier that is free for 1 to 2 users and includes 5 GB of storage, letting teams test the platform before committing financially. Closely does not offer a free tier and starts at $49 per month for its Starter plan.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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