Bitrix24 vs Groove by Clari: CRM Platform vs Sales Engagement Platform Comparison
Compare Bitrix24 (CRM platform) and Groove by Clari (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Bitrix24 is a CRM platform for organizing contacts, tracking deals, and managing sales pipelines, offering a free entry tier and paid plans billed as a flat rate per organization with a fixed number of users. Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach and engagement tracking, priced through custom quotes only.
Key takeaways
- Bitrix24 offers a free plan and 5 pricing tiers, while Groove by Clari publishes only 1 tier priced through contact sales.
- Bitrix24 bills paid plans as a flat rate per organization that includes a fixed number of users rather than charging per seat.
- Groove by Clari is a Salesforce-native platform that auto-logs all activity data natively in Salesforce and now operates as part of Clari.
- Both platforms integrate with Gmail and Google Calendar, but Bitrix24 also connects with Office 365, MS Exchange, and Dropbox while Groove connects with LinkedIn Sales Navigator, Zoom, and Slack.
- Bitrix24 lists 8 key features such as sales automation and telephony integration, while Groove by Clari lists 10 including revenue intelligence and account-based engagement workflows.
Reviewed and updated September 21, 2026
Bitrix24 is a CRM platform; Groove by Clari is a sales engagement platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, multi-channel sales outreach and engagement tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Bitrix24 is a CRM platform for customer relationship management and sales pipeline tracking; Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Bitrix24 lists basic crm (deals, contacts) and sales pipelines, and Groove by Clari lists deep salesforce integration and multi-channel engagement flows.
Bitrix24 publishes an entry price of $0/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Bitrix24 is the one built for it; for coordinating outreach across email, phone, and social channels, that is Groove by Clari. Many teams run one of each.
Understanding the Core Difference
Bitrix24 is Bitrix24 is an all-in-one platform to manage a team and run sales, combining CRM, tasks and projects, chat and video calls, a website builder and telephony. Paid plans are billed as a flat rate per organization that includes a fixed number of users rather than per seat.
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Groove
Bitrix24 Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 5 GB storage; free for 1-2 users |
| Basic | Contact Sales | includes 5 users; 24 GB storage |
| Standard | Contact Sales | includes 50 users; 100 GB storage |
| Professional | Contact Sales | includes 100 users; 1 TB storage |
| Enterprise | Contact Sales | User-count ladder above the Professional plan |
Source: Bitrix24 Pricing
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Bitrix24 offers 5 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Bitrix24 includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- and 2 more listed below
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
Bitrix24 Key Features
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- Telephony integration
- Analytics & reporting tools
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Bitrix24
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- Telephony integration
- Analytics & reporting tools
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Integration Ecosystem
Bitrix24 Integrations
Bitrix24 connects with: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Shared Integrations
Both tools integrate with: Gmail, Google Calendar.
Integrations listed only by Bitrix24: Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.
Integrations listed only by Groove by Clari: Salesforce, Microsoft Outlook, Microsoft 365, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Use Case Recommendations
Best Fit for Bitrix24
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Feature Comparison Summary
| Feature | Bitrix24 | Groove by Clari |
|---|---|---|
| Starting Price | Free | Contact Sales |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 10 | 9 |
| Founded | N/A | 2014 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Bitrix24 serves the customer relationship management and sales pipeline tracking side of an outbound stack and Groove by Clari the multi-channel sales outreach and engagement tracking side. Bitrix24 publishes an entry price (a free tier), while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Bitrix24 for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What's the main difference between Bitrix24 and Groove by Clari?
- Bitrix24 is a CRM platform built for customer relationship management and sales pipeline tracking, while Groove by Clari is a sales engagement platform built for multi-channel outreach and engagement tracking. By each vendor's own wording, Bitrix24 focuses on basic CRM and pipelines, and Groove focuses on Salesforce integration and multi-channel engagement flows.
- How much does Bitrix24 cost?
- Bitrix24 has a free plan and four paid tiers: Basic, Standard, Professional, and Enterprise, all priced through contact sales. The Free plan includes 5 GB of storage and is free for 1-2 users, and paid plans are billed as a flat rate per organization that includes a set number of users rather than per seat.
- How much does Groove by Clari cost?
- Groove by Clari does not publish a list price and only offers one plan, called Groove, priced through contact sales. Because it uses custom, quote-based pricing, it cannot be directly compared to Bitrix24's published price tiers.
- Can I use Bitrix24 and Groove by Clari together?
- Yes, the article notes that many teams run one of each since they solve different parts of the workflow. Bitrix24 handles CRM and pipeline tracking while Groove by Clari handles sales outreach and engagement, and both tools share Gmail and Google Calendar integrations.
- Which integrations do Bitrix24 and Groove by Clari have in common?
- Bitrix24 and Groove by Clari both integrate with Gmail and Google Calendar. Beyond that, Bitrix24 connects separately with Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, and Mailchimp, while Groove connects with Salesforce, LinkedIn Sales Navigator, Clari, Zoom, and Slack.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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