Bitrix24 vs Maximizer: CRM Platform Comparison
Compare Bitrix24 and Maximizer side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Bitrix24 and Maximizer are both CRM platforms for organizing contacts, tracking deals, and forecasting revenue, but they differ in pricing and target audience. Bitrix24 starts free at $0/mo with an all-in-one platform for teams and sales, while Maximizer starts at $65/mo with AI-powered insights and a financial services edition.
Key takeaways
- Bitrix24 offers a free entry plan at $0/mo while Maximizer's entry plan, Core, costs $65/mo.
- Bitrix24 lists 8 key features including basic CRM, sales pipelines, sales automation, and telephony integration.
- Maximizer lists 12 key features including AI-powered insights, deal coaching, and workflow automation.
- Bitrix24 and Maximizer share only one listed integration, Mailchimp, according to each vendor's own pages.
- Maximizer is made in Canada and offers both cloud and on-premise deployment plus an all-industries edition and a financial services edition.
Reviewed and updated September 4, 2026
Bitrix24 vs Maximizer: CRM Platform Comparison
If you are comparing customer relationship management and sales pipeline tracking tools, Bitrix24 and Maximizer will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.
The Quick Answer
By each vendor's own wording, Bitrix24 lists basic crm (deals, contacts) and sales pipelines, while Maximizer lists contact management and tasks and reminders. A capability both offer can appear under different names, so read both feature lists below.
Bitrix24 offers a lower entry point at $0/mo compared to Maximizer at $65/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Bitrix24 is Bitrix24 is an all-in-one platform to manage a team and run sales, combining CRM, tasks and projects, chat and video calls, a website builder and telephony. Paid plans are billed as a flat rate per organization that includes a fixed number of users rather than per seat.
Maximizer is Maximizer is a customizable CRM with AI-powered insights, sold in an all-industries edition and a financial services edition for wealth, insurance and financial advisory teams. It is made in Canada and offers cloud and on-premise deployment.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Core
Bitrix24 Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 5 GB storage; free for 1-2 users |
| Basic | Contact Sales | includes 5 users; 24 GB storage |
| Standard | Contact Sales | includes 50 users; 100 GB storage |
| Professional | Contact Sales | includes 100 users; 1 TB storage |
| Enterprise | Contact Sales | User-count ladder above the Professional plan |
Source: Bitrix24 Pricing
Maximizer Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Core | $65/mo |
| Business | $79/mo |
| Business + | $89/mo |
| Enterprise | Contact Sales |
| On-Premise | Contact Sales |
Source: Maximizer Pricing
Pricing Analysis
Bitrix24 is more affordable at the entry level ($0/mo vs $65/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking, this price difference matters.
Bitrix24 includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- and 2 more listed below
- Contact management
- Tasks and reminders
- Interaction tracking
- Mobile app
- Work directly from Outlook
- Opportunity management on Kanban boards
- and 6 more listed below
Bitrix24 Key Features
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- Telephony integration
- Analytics & reporting tools
Maximizer Key Features
- Contact management
- Tasks and reminders
- Interaction tracking
- Mobile app
- Work directly from Outlook
- Opportunity management on Kanban boards
- Sales pipeline and funnel visualization
- Custom dashboards
- Real-time reporting and analytics
- AI-powered insights
- Workflow automation
- Deal coaching
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Bitrix24
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- Telephony integration
- Analytics & reporting tools
Listed only by Maximizer
- Contact management
- Tasks and reminders
- Interaction tracking
- Mobile app
- Work directly from Outlook
- Opportunity management on Kanban boards
- Sales pipeline and funnel visualization
- Custom dashboards
- Real-time reporting and analytics
- AI-powered insights
- Workflow automation
- Deal coaching
Integration Ecosystem
Bitrix24 Integrations
Bitrix24 connects with: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.
Maximizer Integrations
Maximizer connects with: DocuSign, Mailchimp, Microsoft Outlook, Microsoft Teams, SendGrid, Twilio, Zapier, BigCommerce, Shopify, WooCommerce, QuickBooks, QuoteWerks, Calendly, Chili Piper, Drift.
Shared Integrations
Both tools integrate with: Mailchimp.
Integrations listed only by Bitrix24: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero.
Integrations listed only by Maximizer: DocuSign, Microsoft Outlook, Microsoft Teams, SendGrid, Twilio, Zapier, BigCommerce, Shopify, WooCommerce, QuickBooks, QuoteWerks, Calendly, Chili Piper, Drift.
Use Case Recommendations
Best Fit for Bitrix24
- Budget-conscious teams looking for an affordable CRM platform
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Maximizer
- Teams that need a wide feature set (12 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (15 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Bitrix24 | Maximizer |
|---|---|---|
| Starting Price | Free | $65/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 12 |
| Integrations | 10 | 15 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Bitrix24 and Maximizer both serve the customer relationship management and sales pipeline tracking market. Bitrix24 offers a more accessible entry point, while Maximizer starts at $65/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Bitrix24 and Maximizer for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Bitrix24 or Maximizer?
- Bitrix24 is cheaper at the entry level, offering a free plan at $0/mo, while Maximizer's entry plan, Core, starts at $65/mo. Bitrix24's free tier lets teams test the platform before committing financially, making it a better fit for budget-conscious buyers.
- What are the main feature differences between Bitrix24 and Maximizer?
- Bitrix24 lists 8 key features including basic CRM, sales pipelines, sales automation, tasks, chat and video calls, email marketing, telephony integration, and analytics tools. Maximizer lists 12 key features including AI-powered insights, deal coaching, workflow automation, custom dashboards, and opportunity management on Kanban boards.
- What integrations does Bitrix24 support?
- Bitrix24 connects with Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, and Mailchimp. Of these, Mailchimp is the only integration also listed by Maximizer, according to each vendor's own integration pages.
- What integrations does Maximizer support?
- Maximizer connects with DocuSign, Mailchimp, Microsoft Outlook, Microsoft Teams, SendGrid, Twilio, Zapier, BigCommerce, Shopify, WooCommerce, QuickBooks, QuoteWerks, Calendly, Chili Piper, and Drift. Mailchimp is the only integration shared with Bitrix24.
- Who is Maximizer best suited for?
- Maximizer is best suited for teams that need a wide feature set, including AI-powered insights and deal coaching. It also offers a financial services edition designed for wealth, insurance, and financial advisory teams, plus both cloud and on-premise deployment options.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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