Breakcold vs Groove by Clari: CRM Platform vs Sales Engagement Platform Comparison
Compare Breakcold (CRM platform) and Groove by Clari (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Breakcold is a CRM platform built for contact organization, pipeline tracking, and revenue forecasting, priced at a published $59/mo single plan. Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach and engagement tracking, priced through custom quotes. Teams needing CRM structure should choose Breakcold; teams needing outreach coordination across email, phone, and social should choose Groove by Clari, and many run both together.
Key takeaways
- Breakcold publishes a single plan called The Only Plan at $59/mo, which includes 1 seat, 2 connected accounts, and 3,000 AI CRM actions, plus unlimited contacts, pipelines, custom objects and fields.
- Groove by Clari uses custom, contact-sales pricing rather than a published list price.
- Breakcold lists features such as unlimited person and company enrichment, a meeting recorder, and email and phone waterfall enrichment.
- Groove by Clari lists deep Salesforce integration, multi-channel engagement flows, and a dialer with call logging and recording.
- Breakcold and Groove by Clari share only two listed integrations: Gmail and LinkedIn Sales Navigator.
Reviewed and updated September 21, 2026
Sales teams building an outbound stack often weigh Breakcold, a CRM platform for customer relationship management and sales pipeline tracking, against Groove by Clari, a sales engagement platform for multi-channel sales outreach and engagement tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Breakcold is a CRM platform for customer relationship management and sales pipeline tracking; Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Breakcold lists unlimited person & company enrichment and meeting recorder, and Groove by Clari lists deep salesforce integration and multi-channel engagement flows.
Breakcold publishes an entry price of $59/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Breakcold is the one built for it; for coordinating outreach across email, phone, and social channels, that is Groove by Clari. Many teams run one of each.
Understanding the Core Difference
Breakcold is Breakcold is an AI-native CRM for sales teams and AI agents that sell via email, calling, LinkedIn, Telegram and WhatsApp. It is sold as a single plan that includes one seat and two connected accounts, with extra seats and accounts priced as add-ons.
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
The Only Plan
Groove
Breakcold Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| The Only Plan | $59/mo | Includes 1 seat, 2 connected accounts, and 3,000 AI CRM actions; unlimited contacts, pipelines, custom objects and fields |
Source: Breakcold Pricing
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Features Breakdown
- Unlimited person & company enrichment
- Meeting recorder
- Email & phone waterfall enrichment
- Multichannel CRM inbox
- Auto-sync conversations
- Roles & permissions for teams
- and 2 more listed below
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
Breakcold Key Features
- Unlimited person & company enrichment
- Meeting recorder
- Email & phone waterfall enrichment
- Multichannel CRM inbox
- Auto-sync conversations
- Roles & permissions for teams
- Unlimited contacts, pipelines, custom objects & fields
- Claude, ChatGPT & MCP integrations
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Breakcold
- Unlimited person & company enrichment
- Meeting recorder
- Email & phone waterfall enrichment
- Multichannel CRM inbox
- Auto-sync conversations
- Roles & permissions for teams
- Unlimited contacts, pipelines, custom objects & fields
- Claude, ChatGPT & MCP integrations
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Integration Ecosystem
Breakcold Integrations
Breakcold connects with: Gmail, LinkedIn Sales Navigator, Stripe, Apollo, Clay, Findymail, Fireflies.ai, HeyReach, Lemlist, Make.
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Shared Integrations
Both tools integrate with: Gmail, LinkedIn Sales Navigator.
Integrations listed only by Breakcold: Stripe, Apollo, Clay, Findymail, Fireflies.ai, HeyReach, Lemlist, Make.
Integrations listed only by Groove by Clari: Salesforce, Microsoft Outlook, Microsoft 365, Google Calendar, Clari, Zoom, Slack.
Use Case Recommendations
Best Fit for Breakcold
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Feature Comparison Summary
| Feature | Breakcold | Groove by Clari |
|---|---|---|
| Starting Price | $59/mo | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 10 | 9 |
| Founded | N/A | 2014 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Breakcold serves the customer relationship management and sales pipeline tracking side of an outbound stack and Groove by Clari the multi-channel sales outreach and engagement tracking side. Breakcold publishes an entry price of $59/mo, while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Breakcold for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between Breakcold and Groove by Clari?
- Breakcold is a CRM platform for customer relationship management and sales pipeline tracking, while Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking. They cover different parts of the sales workflow, so many teams use both rather than choosing one over the other.
- How much does Breakcold cost compared to Groove by Clari?
- Breakcold publishes a single plan, The Only Plan, at $59/mo, including 1 seat, 2 connected accounts, and 3,000 AI CRM actions with unlimited contacts, pipelines, custom objects and fields. Groove by Clari does not publish a list price and instead uses custom, contact-sales pricing, so the two cannot be directly compared on cost.
- Does Groove by Clari integrate with Salesforce?
- Yes, Groove by Clari lists deep Salesforce integration as a key feature and automates activity logging directly into Salesforce. It also connects with Microsoft Outlook, Microsoft 365, Google Calendar, Clari, Zoom, and Slack, according to its integration list.
- What integrations do Breakcold and Groove by Clari have in common?
- Breakcold and Groove by Clari share only two listed integrations: Gmail and LinkedIn Sales Navigator. Beyond those, Breakcold connects with tools like Stripe, Apollo, Clay, and Lemlist, while Groove by Clari connects with Salesforce, Microsoft 365, Zoom, and Slack.
- Which tool is better for outbound sales teams, Breakcold or Groove by Clari?
- It depends on the priority: Breakcold is built for organizing contacts, tracking deals, and forecasting revenue, while Groove by Clari is built for coordinating outreach across email, phone, and social channels. Teams focused on CRM structure should pick Breakcold, and teams focused on multi-channel outreach coordination should pick Groove by Clari.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
Kommo vs Luru: CRM Platform vs Sales Engagement Platform Comparison
Compare Kommo (CRM platform) and Luru (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Dripify vs Membrain: Sales Engagement Platform vs CRM Platform Comparison
Compare Dripify (sales engagement platform) and Membrain (CRM platform). See pricing, features, and integrations to decide which one, or both, your stack needs.
Breakcold vs Bulk Email Checker: CRM Platform vs Data Enrichment Tool Comparison
Compare Breakcold (CRM platform) and Bulk Email Checker (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Groove by Clari vs mailfloss: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Groove by Clari (sales engagement platform) and mailfloss (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
AroundDeal vs Leadspicker: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare AroundDeal (data enrichment tool) and Leadspicker (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
AroundDeal vs Salesflare: Data Enrichment Tool vs CRM Platform Comparison
Compare AroundDeal (data enrichment tool) and Salesflare (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.