Buzz.ai vs Groove by Clari: Sales Engagement Platform Comparison
Compare Buzz.ai and Groove by Clari side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.
Buzz.ai is an AI SDR platform priced from $79/mo that runs multichannel outreach across email, LinkedIn, calls, and voicemail drops with built-in data enrichment and CRM sync. Groove by Clari is a Salesforce-native sales engagement platform with custom pricing that automates email sequences, logging, and analytics while keeping activity data inside Salesforce. The right fit depends on budget and required capabilities.
Key takeaways
- Buzz.ai publishes an entry price of $79/mo, while Groove by Clari uses custom pricing with no published rate.
- Buzz.ai offers 3 pricing tiers, Core at $79/mo, AI Employee at $695/mo, and Enterprise at contact sales, compared to Groove by Clari's single contact sales tier.
- Buzz.ai's Core plan includes 500 credits per month and 1 seat, while its Enterprise plan includes 25,000 credits per month and 5 seats.
- Buzz.ai integrates with Salesforce, HubSpot, Pipedrive, Calendly, Zapier, and Webhooks.
- Groove by Clari integrates with Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack, and both tools share Salesforce as a common integration.
Reviewed and updated September 21, 2026
If you are comparing multi-channel sales outreach and engagement tracking tools, Buzz.ai and Groove by Clari will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.
The Quick Answer
By each vendor's own wording, Buzz.ai lists multichannel outreach across email, linkedin, calls and voicemail drops and smart campaigns with ai message drafting, while Groove by Clari lists deep salesforce integration and multi-channel engagement flows. A capability both offer can appear under different names, so read both feature lists below.
Buzz.ai publishes an entry price of $79/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Buzz.ai is AI SDR platform that runs multichannel outreach across email, LinkedIn, calls and voicemail drops, sequencing touches by prospect engagement, with built-in data search, enrichment and CRM sync.
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Core
Groove
Buzz.ai Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Core | $79/mo | 500 credits/mo, 1 seat |
| AI Employee | $695/mo | 5,000 credits/mo, 1 seat |
| Enterprise | Contact Sales | 25,000 credits/mo, 5 seats included |
Source: Buzz.ai Pricing
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Buzz.ai offers 3 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- Multichannel outreach across email, LinkedIn, calls and voicemail drops
- Smart campaigns with AI message drafting
- Campaign creation from a single prompt
- Phone calling and voicemail drops
- Connection booster and InMail booster
- AI targeting
- and 4 more listed below
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
Buzz.ai Key Features
- Multichannel outreach across email, LinkedIn, calls and voicemail drops
- Smart campaigns with AI message drafting
- Campaign creation from a single prompt
- Phone calling and voicemail drops
- Connection booster and InMail booster
- AI targeting
- Unlimited data enrichment
- Email automation with an AI email service
- Social search across profiles, posts, events and groups
- Residential proxy and link tracking
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Buzz.ai
- Multichannel outreach across email, LinkedIn, calls and voicemail drops
- Smart campaigns with AI message drafting
- Campaign creation from a single prompt
- Phone calling and voicemail drops
- Connection booster and InMail booster
- AI targeting
- Unlimited data enrichment
- Email automation with an AI email service
- Social search across profiles, posts, events and groups
- Residential proxy and link tracking
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Integration Ecosystem
Buzz.ai Integrations
Buzz.ai connects with: Salesforce, HubSpot, Pipedrive, Calendly, Zapier, Webhooks.
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Shared Integrations
Both tools integrate with: Salesforce.
Integrations listed only by Buzz.ai: HubSpot, Pipedrive, Calendly, Zapier, Webhooks.
Integrations listed only by Groove by Clari: Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Use Case Recommendations
Best Fit for Buzz.ai
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Best Fit for Groove by Clari
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Feature Comparison Summary
| Feature | Buzz.ai | Groove by Clari |
|---|---|---|
| Starting Price | $79/mo | Contact Sales |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 10 |
| Integrations | 6 | 9 |
| Founded | N/A | 2014 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Buzz.ai and Groove by Clari both serve the multi-channel sales outreach and engagement tracking market. Buzz.ai publishes an entry price of $79/mo, while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Buzz.ai for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between Buzz.ai and Groove by Clari?
- Buzz.ai is an AI SDR platform that runs multichannel outreach across email, LinkedIn, calls, and voicemail drops with built-in data search, enrichment, and CRM sync. Groove by Clari is a Salesforce-native sales engagement platform, now part of Clari, that automates email sequences, logging, and analytics while keeping activity data natively in Salesforce.
- How much does Buzz.ai cost compared to Groove by Clari?
- Buzz.ai publishes an entry price of $79/mo for its Core plan, with an AI Employee plan at $695/mo and an Enterprise plan available by contacting sales. Groove by Clari uses custom, contact-based pricing with no published list price, so the two cannot be directly compared on cost.
- Which tool has more pricing tiers?
- Buzz.ai offers 3 pricing tiers, Core, AI Employee, and Enterprise, compared to Groove by Clari's single contact sales tier. This gives Buzz.ai more granularity for teams scaling up their usage.
- Do Buzz.ai and Groove by Clari integrate with the same tools?
- Both platforms integrate with Salesforce, which is their shared integration. Beyond that, Buzz.ai also connects with HubSpot, Pipedrive, Calendly, Zapier, and Webhooks, while Groove by Clari connects with Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack.
- Does Groove by Clari work outside of Salesforce?
- The article describes Groove by Clari as a Salesforce-native platform that keeps all activity data natively in Salesforce, with deep Salesforce integration as a key listed feature. It also integrates with other tools like Gmail, Microsoft Outlook, and Zoom, but its core design centers on Salesforce.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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