Champify vs Groove by Clari: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare Champify (data enrichment tool) and Groove by Clari (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Champify is a data enrichment tool for B2B lead data and contact enrichment, tracking when past customers or champions change jobs and routing them to sellers as warm pipeline. Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach, email sequences, and activity logging. Champify starts at $2000/mo; Groove uses custom pricing, so many teams run both.
Key takeaways
- Champify publishes an entry price of $2000/mo for its Core plan, which includes Relationship Tracking for 15k+ contacts and a Salesforce Package with unlimited users.
- Groove by Clari lists only one plan on its pricing page, priced through Contact Sales rather than a published rate.
- Champify offers 3 pricing tiers, Core at $2000/mo, Pro at $3000/mo, and Enterprise at $6000/mo, compared to Groove by Clari's single tier.
- Both tools integrate with Salesforce and Slack, while Champify also connects with Marketo, Gong, Outreach, Salesloft, 6sense, Gainsight, Demandbase, and LinkedIn.
- Groove by Clari integrates with Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, and Zoom in addition to Salesforce and Slack.
Reviewed and updated September 21, 2026
Champify is a data enrichment tool; Groove by Clari is a sales engagement platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: B2B lead data and contact enrichment on one side, multi-channel sales outreach and engagement tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Champify is a data enrichment tool for B2B lead data and contact enrichment; Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Champify lists relationship tracking and insider ai, and Groove by Clari lists deep salesforce integration and multi-channel engagement flows.
Champify publishes an entry price of $2000/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, Champify is the one built for it; for coordinating outreach across email, phone, and social channels, that is Groove by Clari. Many teams run one of each.
Understanding the Core Difference
Champify is Relationship intelligence tool that tracks when past customers, users and champions change jobs, enriches them in Salesforce, and routes them to sellers as warm pipeline.
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Core
Groove
Champify Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Core | $2000/mo | Relationship Tracking for 15k+ contacts, Salesforce Package with unlimited users |
| Pro | $3000/mo | Relationship Tracking for 40k+ contacts, Calendar Sync for 50+ users, InsiderAI for 2k+ accounts |
| Enterprise | $6000/mo | Relationship Tracking for 150k+ contacts, Insider AI for 5k+ accounts, CRM Clean for 200k+ contacts |
Source: Champify Pricing
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Champify offers 3 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- Relationship Tracking
- Insider AI
- CRM Clean
- Calendar Sync
- Custom Playbooks
- Salesforce Package
- and 2 more listed below
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
Champify Key Features
- Relationship Tracking
- Insider AI
- CRM Clean
- Calendar Sync
- Custom Playbooks
- Salesforce Package
- Salesforce Sandbox Deployment
- Shared Slack Channel
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Champify
- Relationship Tracking
- Insider AI
- CRM Clean
- Calendar Sync
- Custom Playbooks
- Salesforce Package
- Salesforce Sandbox Deployment
- Shared Slack Channel
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Integration Ecosystem
Champify Integrations
Champify connects with: Salesforce, Marketo, Gong, Outreach, Salesloft, Slack, 6sense, Gainsight, Demandbase, LinkedIn.
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Shared Integrations
Both tools integrate with: Salesforce, Slack.
Integrations listed only by Champify: Marketo, Gong, Outreach, Salesloft, 6sense, Gainsight, Demandbase, LinkedIn.
Integrations listed only by Groove by Clari: Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom.
Use Case Recommendations
Best Fit for Champify
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Feature Comparison Summary
| Feature | Champify | Groove by Clari |
|---|---|---|
| Starting Price | $2000/mo | Contact Sales |
| Top Tier Price | $6000/mo | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 10 | 9 |
| Founded | N/A | 2014 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Champify serves the B2B lead data and contact enrichment side of an outbound stack and Groove by Clari the multi-channel sales outreach and engagement tracking side. Champify publishes an entry price of $2000/mo, while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Champify for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between Champify and Groove by Clari?
- Champify is a data enrichment tool focused on B2B lead data and contact enrichment, tracking when past customers or champions change jobs and enriching them in Salesforce. Groove by Clari is a sales engagement platform focused on multi-channel outreach and engagement tracking, automating email sequences, logging, and analytics natively in Salesforce.
- How much does Champify cost compared to Groove by Clari?
- Champify publishes an entry price of $2000/mo for its Core plan, with Pro at $3000/mo and Enterprise at $6000/mo. Groove by Clari does not publish pricing and instead directs buyers to contact sales, so the two cannot be compared directly on list price.
- Do Champify and Groove by Clari integrate with each other's ecosystem tools?
- Both tools share integrations with Salesforce and Slack. Beyond that, Champify connects with Marketo, Gong, Outreach, Salesloft, 6sense, Gainsight, Demandbase, and LinkedIn, while Groove by Clari connects with Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, and Zoom.
- Can I use both Champify and Groove by Clari together?
- Yes, the article notes that many teams run one of each since they serve different parts of the workflow. Champify handles B2B lead data and contact enrichment while Groove by Clari handles multi-channel sales outreach and engagement tracking, so they address separate needs rather than competing directly.
- Which tool has more pricing flexibility, Champify or Groove by Clari?
- Champify offers 3 pricing tiers, Core, Pro, and Enterprise, giving buyers more granularity to select a plan as they scale. Groove by Clari lists only 1 plan on its pricing page, priced through Contact Sales rather than published tiers.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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