Clay vs Common Room: Data Enrichment Tool Comparison
Compare Clay and Common Room side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Clay and Common Room both handle B2B contact enrichment but differ sharply on price and approach. Clay starts at $185/mo with 150+ data provider integrations and AI-powered enrichment via Claygent. Common Room starts at $2500/mo with Person360 and account and contact scoring. Choose based on budget, team size, and required capabilities.
Key takeaways
- Clay's entry plan costs $185/mo with the Launch tier starting from 15,000 actions per month.
- Common Room's entry plan costs $2500/mo with the Essential tier covering up to 100k contacts and 5 seats included.
- Clay lists 150+ data provider integrations and AI-powered enrichment called Claygent as key features.
- Common Room lists Person360 and Account & Contact Scoring among its key features.
- Both tools integrate with Salesforce and HubSpot, while Clay adds integrations like Apollo.io and ZoomInfo and Common Room adds integrations like Slack and Snowflake.
Reviewed and updated September 4, 2026
Clay vs Common Room: Data Enrichment Tool Comparison
Sales teams evaluating B2B lead data and contact enrichment tools often narrow their shortlist to Clay and Common Room. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, Clay lists 150+ data provider integrations and ai-powered enrichment (claygent), while Common Room lists person360 and account & contact scoring. A capability both offer can appear under different names, so read both feature lists below.
Clay offers a lower entry point at $185/mo compared to Common Room at $2500/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
Common Room is Buyer intelligence platform that unifies first-party data, enrichment and real-world buying signals into identity-resolved person and account profiles, with AI agents and embedded workflows.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Launch
Essential
Clay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Launch | $185/mo | From 15,000 actions/month |
| Growth | $495/mo | From 40,000 actions/month |
| Enterprise | Contact Sales | Custom |
Source: Clay Pricing
Common Room Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Essential | $2500/mo | Up to 100k contacts, 5 seats included, 5k RoomieAI research credits and 2.5k Prospector credits |
| Advanced | Contact Sales | Up to 250k contacts, 15 seats included, 7.5k RoomieAI research credits and 7.5k Prospector credits |
| Enterprise | Contact Sales | Up to 750k contacts, 30 seats included, 10K RoomieAI research credits and 15K Prospector credits |
Source: Common Room Pricing
Pricing Analysis
Clay is more affordable at the entry level ($185/mo vs $2500/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment, this price difference matters.
Features Breakdown
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- and 3 more listed below
- Person360
- Account & Contact Scoring
- Ask CR Anything
- Spark Notifications
- Spark Briefs
- Custom Signals
- and 2 more listed below
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Common Room Key Features
- Person360
- Account & Contact Scoring
- Ask CR Anything
- Spark Notifications
- Spark Briefs
- Custom Signals
- Job Changes Tracking
- Aggregated Signals
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Listed only by Common Room
- Person360
- Account & Contact Scoring
- Ask CR Anything
- Spark Notifications
- Spark Briefs
- Custom Signals
- Job Changes Tracking
- Aggregated Signals
Integration Ecosystem
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Common Room Integrations
Common Room connects with: Slack, Salesforce, HubSpot, GitHub, Discord, LinkedIn, Snowflake, Marketo, Outreach, Zapier.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot.
Integrations listed only by Clay: Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Integrations listed only by Common Room: Slack, GitHub, Discord, LinkedIn, Snowflake, Marketo, Outreach, Zapier.
Use Case Recommendations
Best Fit for Clay
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Common Room
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Clay | Common Room |
|---|---|---|
| Starting Price | $185/mo | $2500/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 9 | 8 |
| Integrations | 14 | 10 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clay and Common Room both serve the B2B lead data and contact enrichment market. Clay offers a more accessible entry point at $185/mo, while Common Room starts at $2500/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Clay and Common Room for current information.
Frequently asked questions.
Frequently asked questions- What is the main price difference between Clay and Common Room?
- Clay's entry plan is $185/mo (Launch tier), while Common Room's entry plan is $2500/mo (Essential tier). Clay is significantly more affordable at the entry level, which matters for teams with tight budgets or those just starting with B2B lead data and contact enrichment.
- Which tool has more integrations, Clay or Common Room?
- Clay lists 14 integrations including Salesforce, HubSpot, Apollo.io, ZoomInfo, and OpenAI, while Common Room lists 10 integrations including Salesforce, HubSpot, Slack, GitHub, and Snowflake. Both tools share Salesforce and HubSpot as common integrations.
- What are Clay's key features compared to Common Room?
- Clay's key features include 150+ data provider integrations, AI-powered enrichment (Claygent), unlimited users on all plans, credit rollover, workflow automation, and data waterfall enrichment. Common Room's key features include Person360, Account & Contact Scoring, Ask CR Anything, Spark Notifications, Spark Briefs, and Custom Signals.
- Who should choose Clay over Common Room?
- Clay is best suited for mid-market to enterprise teams with established B2B lead data and contact enrichment budgets, teams needing a wide feature set (9 capabilities listed), organizations with complex tech stacks needing broad integration support (14 integrations), and enterprise buyers who prefer custom pricing and dedicated support.
- Who should choose Common Room over Clay?
- Common Room fits mid-market to enterprise teams with established B2B lead data and contact enrichment budgets, enterprise buyers who prefer custom pricing and dedicated support, revenue operations teams building targeted prospect lists, and marketing teams enriching CRM data for segmentation.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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