Clay vs Crustdata: Data Enrichment Tool Comparison
Compare Clay and Crustdata side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Clay and Crustdata both serve B2B lead data and contact enrichment, but they differ in approach and pricing. Clay is a data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment starting at $185/mo. Crustdata is a B2B data API with real-time hiring, funding, and company signals priced on usage-based credits.
Key takeaways
- Clay publishes an entry price of $185/mo for its Launch plan, which includes actions starting from 15,000 per month.
- Crustdata uses usage-based, credit pricing where credits remain valid for 6 months from the purchase date.
- Clay lists 150 or more data provider integrations along with AI-powered enrichment called Claygent.
- Crustdata unifies data from 11 or more trusted sources and delivers it as CSV or JSON on-demand, in addition to APIs for company, people, jobs, and event watching.
- Clay integrates with 14 named tools including Salesforce, HubSpot, and ZoomInfo, while Crustdata integrates with 5 named tools including Claude, Cursor, and Slack.
Reviewed and updated September 4, 2026
Clay vs Crustdata: Data Enrichment Tool Comparison
Sales teams evaluating B2B lead data and contact enrichment tools often narrow their shortlist to Clay and Crustdata. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, Clay lists 150+ data provider integrations and ai-powered enrichment (claygent), while Crustdata lists real-time hiring, funding, and company event signals and credit-based usage tiers. A capability both offer can appear under different names, so read both feature lists below.
Clay publishes an entry price of $185/mo; Crustdata uses usage-based pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
Crustdata is B2B data API for company, person, job and social post search, enrichment and identity resolution, also delivered as a monthly refreshed flat file dataset.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Launch
Self-serve
Clay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Launch | $185/mo | From 15,000 actions/month |
| Growth | $495/mo | From 40,000 actions/month |
| Enterprise | Contact Sales | Custom |
Source: Clay Pricing
Crustdata Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Self-serve | Usage-based | Credit-based; credits are valid for 6 months from the purchase date |
| Enterprise | Contact Sales | Custom data sets and dedicated support |
| Flat file company & people data | Contact Sales | Monthly refresh of millions of companies and profiles, delivered as CSV or JSON on-demand |
Source: Crustdata Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Features Breakdown
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- and 3 more listed below
- Real-time hiring, funding, and company event signals
- Credit-based usage tiers
- Unified from 11+ trusted sources
- Delivered as CSV or JSON on-demand
- Company Enrichment API
- People Search API
- and 2 more listed below
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Crustdata Key Features
- Real-time hiring, funding, and company event signals
- Credit-based usage tiers
- Unified from 11+ trusted sources
- Delivered as CSV or JSON on-demand
- Company Enrichment API
- People Search API
- Jobs API
- Watcher API
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Listed only by Crustdata
- Real-time hiring, funding, and company event signals
- Credit-based usage tiers
- Unified from 11+ trusted sources
- Delivered as CSV or JSON on-demand
- Company Enrichment API
- People Search API
- Jobs API
- Watcher API
Integration Ecosystem
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Crustdata Integrations
Crustdata connects with: Claude, Claude Code, Cursor, VS Code, Slack.
Integrations listed only by Clay: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Integrations listed only by Crustdata: Claude, Claude Code, Cursor, VS Code, Slack.
Use Case Recommendations
Best Fit for Clay
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Crustdata
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Feature Comparison Summary
| Feature | Clay | Crustdata |
|---|---|---|
| Starting Price | $185/mo | Usage-based |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 9 | 8 |
| Integrations | 14 | 5 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clay and Crustdata both serve the B2B lead data and contact enrichment market. Clay publishes an entry price of $185/mo, while Crustdata uses usage-based pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Clay and Crustdata for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Clay and Crustdata?
- Clay is a data enrichment and workflow automation platform built around 150+ integrations and AI-powered enrichment called Claygent. Crustdata is a B2B data API focused on company, person, job, and social post search, enrichment, and identity resolution, also available as a monthly refreshed flat file dataset.
- How much does Clay cost compared to Crustdata?
- Clay publishes an entry price of $185/mo for its Launch plan, moving up to $495/mo for Growth, with Enterprise available by contacting sales. Crustdata uses usage-based, credit pricing instead of a fixed list price, so the two vendors cannot be directly compared on price.
- Which integrations does each tool support?
- Clay connects with 14 named tools including Salesforce, HubSpot, Pipedrive, Apollo.io, ZoomInfo, and Google Sheets. Crustdata connects with 5 named tools including Claude, Claude Code, Cursor, VS Code, and Slack, reflecting a more developer and AI-assistant focused ecosystem.
- Who is Clay best suited for?
- Clay best fits mid-market to enterprise teams with established B2B lead data and contact enrichment budgets. It also suits teams that need a wide feature set, organizations with complex tech stacks requiring broad integration support, and enterprise buyers who prefer custom pricing and dedicated support.
- Who is Crustdata best suited for?
- Crustdata best fits enterprise buyers who prefer custom pricing and dedicated support, revenue operations teams building targeted prospect lists, marketing teams enriching CRM data for segmentation, and sales teams researching target accounts.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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