Tool Comparisons

    Clay vs Crustdata: Data Enrichment Tool Comparison

    Compare Clay and Crustdata side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.

    September 2, 20265 min read
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    The short answer

    Compare Clay and Crustdata side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.

    Reviewed and updated September 2, 2026

    Clay vs Crustdata: Data Enrichment Tool Comparison

    Sales teams evaluating B2B lead data and contact enrichment tools often narrow their shortlist to Clay and Crustdata. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.

    The Quick Answer

    By each vendor's own wording, Clay lists 150+ data provider integrations and ai-powered enrichment (claygent), while Crustdata lists real-time hiring, funding, and company event signals and credit-based usage tiers. A capability both offer can appear under different names, so read both feature lists below.

    Clay publishes an entry price of $185/mo; Crustdata uses usage-based pricing, so the two cannot be compared on list price.

    If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.

    Understanding the Core Difference

    Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).

    Crustdata is B2B data API for company, person, job and social post search, enrichment and identity resolution, also delivered as a monthly refreshed flat file dataset.

    The two platforms take different approaches to solving the same core challenge.

    Pricing Comparison

    $185/moClay entry plan

    Launch

    Usage-basedCrustdata entry plan

    Self-serve

    Entry pricing for Clay and Crustdata, as published on each vendor's own pricing page.

    Clay Pricing (as of September 2026)

    PlanPriceContacts
    Launch$185/moFrom 15,000 actions/month
    Growth$495/moFrom 40,000 actions/month
    EnterpriseContact SalesCustom

    Source: Clay Pricing

    Crustdata Pricing (as of September 2026)

    PlanPriceContacts
    Self-serveUsage-basedCredit-based; credits are valid for 6 months from the purchase date
    EnterpriseContact SalesCustom data sets and dedicated support
    Flat file company & people dataContact SalesMonthly refresh of millions of companies and profiles, delivered as CSV or JSON on-demand

    Source: Crustdata Pricing

    Pricing Analysis

    One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.

    Features Breakdown

    Clay lists
    • 150+ data provider integrations
    • AI-powered enrichment (Claygent)
    • Unlimited users on all plans
    • Credit rollover
    • Workflow automation
    • Data waterfall enrichment
    • and 3 more listed below
    Crustdata lists
    • Real-time hiring, funding, and company event signals
    • Credit-based usage tiers
    • Unified from 11+ trusted sources
    • Delivered as CSV or JSON on-demand
    • Company Enrichment API
    • People Search API
    • and 2 more listed below
    What Clay and Crustdata each list on their own pages. The split is by exact wording, so a capability both offer can appear on both sides under different names.

    Clay Key Features

    • 150+ data provider integrations
    • AI-powered enrichment (Claygent)
    • Unlimited users on all plans
    • Credit rollover
    • Workflow automation
    • Data waterfall enrichment
    • Custom API key support
    • HTTP API integration
    • Webhooks

    Crustdata Key Features

    • Real-time hiring, funding, and company event signals
    • Credit-based usage tiers
    • Unified from 11+ trusted sources
    • Delivered as CSV or JSON on-demand
    • Company Enrichment API
    • People Search API
    • Jobs API
    • Watcher API

    The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

    Listed only by Clay

    • 150+ data provider integrations
    • AI-powered enrichment (Claygent)
    • Unlimited users on all plans
    • Credit rollover
    • Workflow automation
    • Data waterfall enrichment
    • Custom API key support
    • HTTP API integration
    • Webhooks

    Listed only by Crustdata

    • Real-time hiring, funding, and company event signals
    • Credit-based usage tiers
    • Unified from 11+ trusted sources
    • Delivered as CSV or JSON on-demand
    • Company Enrichment API
    • People Search API
    • Jobs API
    • Watcher API

    Integration Ecosystem

    Clay Integrations

    Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.

    Crustdata Integrations

    Crustdata connects with: Claude, Claude Code, Cursor, VS Code, Slack.

    Integrations listed only by Clay: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.

    Integrations listed only by Crustdata: Claude, Claude Code, Cursor, VS Code, Slack.

    Use Case Recommendations

    Best Fit for Clay

    • Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
    • Teams that need a wide feature set (9 capabilities listed)
    • Organizations with complex tech stacks needing broad integration support (14 integrations)
    • Enterprise buyers who prefer custom pricing and dedicated support

    Best Fit for Crustdata

    • Enterprise buyers who prefer custom pricing and dedicated support
    • Revenue operations teams building targeted prospect lists
    • Marketing teams enriching CRM data for segmentation
    • Sales teams researching target accounts

    Feature Comparison Summary

    FeatureClayCrustdata
    Starting Price$185/moUsage-based
    Top Tier PriceContact SalesContact Sales
    Total Features Listed98
    Integrations145

    Getting Started Checklist

    1. Define your B2B lead data and contact enrichment requirements and monthly budget
    2. Estimate your expected data credits or contact lookups to find the right tier
    3. List the integrations your team currently relies on
    4. Sign up for free trials or demos of both platforms
    5. Run a small test with each tool before making a commitment
    6. Evaluate the onboarding experience and support quality

    Final Thoughts

    Clay and Crustdata both serve the B2B lead data and contact enrichment market. Clay publishes an entry price of $185/mo, while Crustdata uses usage-based pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.

    Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

    Pricing and features verified as of September 2026. Visit Clay and Crustdata for current information.

    ClayCrustdataData Enrichment ToolComparisondata-enrichment
    Byline

    About the author.

    Tim Carden

    Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.

    Tim Carden · CMO / CTO

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