Clay vs Datagma: Data Enrichment Tool Comparison
Compare Clay and Datagma side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Clay and Datagma are both B2B data enrichment tools, but they differ in pricing and focus. Clay starts at $185/mo with 150+ integrations and AI-powered enrichment via Claygent, suited to mid-market and enterprise teams. Datagma starts free and offers phone finder and email finder tools with 10 seats included, better suited to budget-conscious teams.
Key takeaways
- Clay's entry plan, Launch, costs $185/mo and includes at least 15,000 actions per month.
- Datagma offers a free tier and paid plans at $49/mo, $99/mo, and $249/mo, each with increasing phone and email limits.
- Clay lists 150+ data provider integrations and AI-powered enrichment called Claygent as core features.
- Datagma includes 10 seats, API access, and a shared credit pool on every plan.
- Clay lists 14 integrations while Datagma lists 8, with Salesforce, Lemlist, and Instantly shared between them.
Reviewed and updated September 4, 2026
Clay vs Datagma: Data Enrichment Tool Comparison
Clay and Datagma compete head-to-head in the B2B lead data and contact enrichment space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.
The Quick Answer
By each vendor's own wording, Clay lists 150+ data provider integrations and ai-powered enrichment (claygent), while Datagma lists phone finder and email finder. A capability both offer can appear under different names, so read both feature lists below.
Datagma offers a lower entry point at $0/mo compared to Clay at $185/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
Datagma is Real-time B2B data enrichment returning verified emails and direct mobile numbers. Every plan includes 10 seats, API access and a shared credit pool.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Launch
Free
Clay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Launch | $185/mo | From 15,000 actions/month |
| Growth | $495/mo | From 40,000 actions/month |
| Enterprise | Contact Sales | Custom |
Source: Clay Pricing
Datagma Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Free | Free | 3 phones/month | 90 to 100 emails/month (vendor surfaces disagree) |
| Regular | $49/mo | 100 phones/month | 3,000 emails/month |
| Popular | $99/mo | 250 phones/month | 7,500 emails/month |
| Expert | $249/mo | 750 phones/month | 22,500 emails/month |
| Enterprise | Contact Sales | Custom limits | - |
Source: Datagma Pricing
Pricing Analysis
Datagma offers the lower entry point ($0/mo vs $185/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Datagma offers 5 pricing tiers compared to Clay's 3, giving you more granularity as you scale.
Datagma includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- and 3 more listed below
- Phone Finder
- Email Finder
- 10 seats included
- API access
- WhatsApp integration
- CatchALL emails FREE
- and 2 more listed below
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Datagma Key Features
- Phone Finder
- Email Finder
- 10 seats included
- API access
- WhatsApp integration
- CatchALL emails FREE
- Chrome extension
- Priority support
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Listed only by Datagma
- Phone Finder
- Email Finder
- 10 seats included
- API access
- WhatsApp integration
- CatchALL emails FREE
- Chrome extension
- Priority support
Integration Ecosystem
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Datagma Integrations
Datagma connects with: Clay, Lemlist, Instantly, Make, Salesforce, BetterContact, FullEnrich, Zeliq.
Shared Integrations
Both tools integrate with: Salesforce, Lemlist, Instantly.
Integrations listed only by Clay: HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Integrations listed only by Datagma: Clay, Make, BetterContact, FullEnrich, Zeliq.
Use Case Recommendations
Best Fit for Clay
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Datagma
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Clay | Datagma |
|---|---|---|
| Starting Price | $185/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 9 | 8 |
| Integrations | 14 | 8 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clay and Datagma both serve the B2B lead data and contact enrichment market. Datagma offers a more accessible entry point, while Clay starts at $185/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Clay and Datagma for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Clay and Datagma?
- Clay is a data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment called Claygent. Datagma is a real-time B2B data enrichment tool focused on returning verified emails and direct mobile numbers, with every plan including 10 seats, API access, and a shared credit pool.
- How much does Clay cost compared to Datagma?
- Clay's entry plan, Launch, costs $185/mo and includes at least 15,000 actions per month, while its Growth plan is $495/mo for 40,000 actions per month. Datagma starts with a free tier and moves up to $49/mo, $99/mo, and $249/mo paid tiers, each offering higher phone and email limits. Both offer custom Enterprise pricing.
- Which tool has more integrations, Clay or Datagma?
- Clay lists 14 integrations, including HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Smartlead, OpenAI, Google Sheets, Airtable, and Notion. Datagma lists 8 integrations, including Make, BetterContact, FullEnrich, and Zeliq. Both tools share integrations with Salesforce, Lemlist, and Instantly.
- Is Datagma a good option for small teams on a budget?
- Yes, Datagma offers a free tier and is positioned as a budget-conscious option that lets teams start free and scale up as needs grow. Its paid tiers begin at $49/mo, compared to Clay's $185/mo starting price, making it a lower-cost entry point for smaller teams.
- Which tool is better suited for enterprise teams?
- Clay is recommended for mid-market to enterprise teams with established data enrichment budgets, a wide feature set of 9 listed capabilities, and broad integration support across 14 integrations. Both Clay and Datagma offer custom Enterprise pricing with dedicated support for larger organizations.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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