Clay vs Enrich Layer: Data Enrichment Tool Comparison
Compare Clay and Enrich Layer side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Clay and Enrich Layer are both B2B data enrichment tools, but they differ significantly in pricing and structure. Clay starts at $185 per month with 3 pricing tiers and 150+ data provider integrations plus AI-powered enrichment (Claygent). Enrich Layer uses usage-based pricing across 6 tiers, starting at $49 per month, and lists 8 API-based features.
Key takeaways
- Clay's entry Launch plan costs $185 per month and includes 15,000 actions per month, while its Growth plan costs $495 per month for 40,000 actions.
- Enrich Layer offers 6 pricing tiers compared to Clay's 3, ranging from a Starter plan at $49 per month to an Ultra plan at $1899 per month.
- Clay lists 150+ data provider integrations and 14 total integrations, compared to Enrich Layer's 8 integrations.
- Clay lists 9 total features versus Enrich Layer's 8, and the only integration both platforms share is Salesforce.
- Enrich Layer's Pro plan costs $899 per month for 89,900 credits per month.
Reviewed and updated September 5, 2026
Clay vs Enrich Layer: Data Enrichment Tool Comparison
If you are comparing B2B lead data and contact enrichment tools, Clay and Enrich Layer will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.
The Quick Answer
By each vendor's own wording, Clay lists 150+ data provider integrations and ai-powered enrichment (claygent), while Enrich Layer lists people api and company api. A capability both offer can appear under different names, so read both feature lists below.
Clay publishes an entry price of $185/mo; Enrich Layer uses usage-based pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
Enrich Layer is A fully-managed data enrichment layer for B2B applications. One REST API returns person profiles, company firmographics, job postings and web signals in a single schema.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Launch
PAYG
Clay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Launch | $185/mo | From 15,000 actions/month |
| Growth | $495/mo | From 40,000 actions/month |
| Enterprise | Contact Sales | Custom |
Source: Clay Pricing
Enrich Layer Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| PAYG | Usage-based | Credit packs of 100 to 46,297 credits |
| Starter | $49/mo | 2,500 credits per month |
| Growth | $299/mo | 25,000 credits per month |
| Pro | $899/mo | 89,900 credits per month |
| Ultra | $1899/mo | 211,000 credits per month |
| Enterprise | Contact Sales | Custom credit volume tailored to your scale |
Source: Enrich Layer Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Enrich Layer offers 6 pricing tiers compared to Clay's 3, giving you more granularity as you scale.
Features Breakdown
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- and 3 more listed below
- People API
- Company API
- Jobs API
- Search API
- Contact API
- School API
- and 2 more listed below
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Enrich Layer Key Features
- People API
- Company API
- Jobs API
- Search API
- Contact API
- School API
- Logo API
- CLI
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Listed only by Enrich Layer
- People API
- Company API
- Jobs API
- Search API
- Contact API
- School API
- Logo API
- CLI
Integration Ecosystem
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Enrich Layer Integrations
Enrich Layer connects with: Zapier, n8n, Clay, Workato, Pipedream, Node-RED, Salesforce, OpenClaw.
Shared Integrations
Both tools integrate with: Salesforce.
Integrations listed only by Clay: HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Integrations listed only by Enrich Layer: Zapier, n8n, Clay, Workato, Pipedream, Node-RED, OpenClaw.
Use Case Recommendations
Best Fit for Clay
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Enrich Layer
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Feature Comparison Summary
| Feature | Clay | Enrich Layer |
|---|---|---|
| Starting Price | $185/mo | Usage-based |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 9 | 8 |
| Integrations | 14 | 8 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clay and Enrich Layer both serve the B2B lead data and contact enrichment market. Clay publishes an entry price of $185/mo, while Enrich Layer uses usage-based pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Clay and Enrich Layer for current information.
Frequently asked questions.
Frequently asked questions- What is the main pricing difference between Clay and Enrich Layer?
- Clay uses fixed monthly pricing starting at $185 per month for its Launch plan, while Enrich Layer uses usage-based pricing with a pay-as-you-go option plus subscription tiers ranging from $49 to $1899 per month. Because the two use different pricing models, they cannot be directly compared on list price alone.
- How many integrations does each tool offer?
- Clay lists 14 total integrations including Salesforce, HubSpot, Apollo.io, and ZoomInfo, while Enrich Layer lists 8 integrations including Zapier, n8n, and Workato. Salesforce is the only integration both platforms list in common.
- Which tool is better for enterprise teams?
- Both Clay and Enrich Layer offer custom Enterprise pricing with dedicated support for large-scale needs. Clay is recommended for mid-market to enterprise teams needing broad integration support across 14 tools, while Enrich Layer's Enterprise tier suits buyers who prefer custom pricing and dedicated support.
- What features does Clay offer that Enrich Layer doesn't list?
- Clay lists 9 features including 150+ data provider integrations, AI-powered enrichment called Claygent, unlimited users on all plans, credit rollover, workflow automation, data waterfall enrichment, custom API key support, HTTP API integration, and webhooks. None of these exact terms appear on Enrich Layer's own feature list.
- What does Enrich Layer offer that Clay doesn't?
- Enrich Layer lists 8 features built around its REST API, including a People API, Company API, Jobs API, Search API, Contact API, School API, Logo API, and a CLI tool. These API-based capabilities are not listed under those names on Clay's feature page.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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