Clay vs FindThatLead: Data Enrichment Tool Comparison
Compare Clay and FindThatLead side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Clay and FindThatLead are both B2B data enrichment tools, but they serve different needs. Clay starts at $185/mo and offers 150+ data provider integrations plus AI-powered enrichment (Claygent) for mid-market to enterprise teams. FindThatLead starts free, then $49/mo or $99/mo, and focuses on email finding, verification, and cold email campaigns for budget-conscious teams.
Key takeaways
- Clay's entry plan, Launch, costs $185/mo and includes 15,000 actions per month, while its Growth plan costs $495/mo for 40,000 actions per month.
- FindThatLead offers a Free Trial with 50 email credits, a Starter plan at $49/mo with 2,000 email credits, and an Ultimate plan at $99/mo with unlimited credits subject to fair use.
- Clay lists 14 integrations including Salesforce, HubSpot, Apollo.io, Clearbit, ZoomInfo, and OpenAI, compared to FindThatLead's 4 integrations, which include Salesforce, HubSpot, Pipedrive, and Zapier.
- Clay lists 9 features on its own pages, including 150+ data provider integrations and AI-powered enrichment (Claygent), while FindThatLead lists 8 features, including an internal CRM and a Chrome extension.
- FindThatLead was founded in 2014, while the article lists Clay's founding date as not available.
Reviewed and updated September 2, 2026
Clay vs FindThatLead: Data Enrichment Tool Comparison
If you are comparing B2B lead data and contact enrichment tools, Clay and FindThatLead will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.
The Quick Answer
By each vendor's own wording, Clay lists 150+ data provider integrations and ai-powered enrichment (claygent), while FindThatLead lists email finder and email verifier. A capability both offer can appear under different names, so read both feature lists below.
FindThatLead offers a lower entry point at $0/mo compared to Clay at $185/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
FindThatLead is B2B lead generation platform that finds and verifies email addresses, builds prospect lists and sends cold email campaigns. Includes an internal CRM and a Chrome extension.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Launch
Free Trial
Clay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Launch | $185/mo | From 15,000 actions/month |
| Growth | $495/mo | From 40,000 actions/month |
| Enterprise | Contact Sales | Custom |
Source: Clay Pricing
FindThatLead Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free Trial | Free | 50 Email Credits |
| Starter | $49/mo | 2000 Email Credits |
| Ultimate | $99/mo | Unlimited Email Credits, subject to fair use policy |
Source: FindThatLead Pricing
Pricing Analysis
FindThatLead offers the lower entry point ($0/mo vs $185/mo). Teams watching their budget will appreciate the savings, especially when starting out.
FindThatLead includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- and 3 more listed below
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- and 2 more listed below
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
FindThatLead Key Features
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- Internal CRM
- CRM Integrations
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Listed only by FindThatLead
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- Internal CRM
- CRM Integrations
Integration Ecosystem
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
FindThatLead Integrations
FindThatLead connects with: Salesforce, Pipedrive, HubSpot, Zapier.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Pipedrive.
Integrations listed only by Clay: Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Integrations listed only by FindThatLead: Zapier.
Use Case Recommendations
Best Fit for Clay
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for FindThatLead
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Clay | FindThatLead |
|---|---|---|
| Starting Price | $185/mo | Free |
| Top Tier Price | Contact Sales | $99/mo |
| Total Features Listed | 9 | 8 |
| Integrations | 14 | 4 |
| Founded | N/A | 2014 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clay and FindThatLead both serve the B2B lead data and contact enrichment market. FindThatLead offers a more accessible entry point, while Clay starts at $185/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Clay and FindThatLead for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Clay and FindThatLead?
- Clay is a data enrichment and workflow automation platform built around 150+ data provider integrations and AI-powered enrichment through Claygent. FindThatLead is a B2B lead generation platform focused on finding and verifying email addresses, building prospect lists, and sending cold email campaigns, with an internal CRM and Chrome extension included.
- Which is cheaper, Clay or FindThatLead?
- FindThatLead is cheaper at the entry level, offering a free trial with 50 email credits compared to Clay's $185/mo Launch plan. FindThatLead's paid tiers run $49/mo for 2,000 email credits or $99/mo for unlimited credits subject to fair use, both well below Clay's starting price.
- How many integrations does Clay support compared to FindThatLead?
- Clay lists 14 integrations, including Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, and Notion. FindThatLead lists 4 integrations: Salesforce, HubSpot, Pipedrive, and Zapier. Both tools share Salesforce, HubSpot, and Pipedrive.
- Which tool is better for enterprise teams versus small budgets?
- Clay fits mid-market to enterprise teams with established budgets, complex tech stacks, and a need for broad integration support across 14 listed integrations. FindThatLead suits budget-conscious teams, revenue operations teams building prospect lists, and marketing teams enriching CRM data, since it lets them start free and scale up.
- Does Clay or FindThatLead offer a free plan?
- FindThatLead offers a Free Trial plan with 50 email credits, giving teams a way to evaluate the platform without upfront cost. Clay does not offer a free tier according to its pricing page, with its lowest plan, Launch, starting at $185/mo.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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