Clay vs FullEnrich: Data Enrichment Tool Comparison
Compare Clay and FullEnrich side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Clay and FullEnrich are both data enrichment tools, but they differ in scope and price. Clay starts at $185/mo with 150+ integrations, AI-powered enrichment via Claygent, and workflow automation, suited to mid-market and enterprise teams. FullEnrich starts free, offers waterfall enrichment across 25+ sources plus mobile phone enrichment, and fits budget-conscious teams.
Key takeaways
- Clay's entry plan, Launch, costs $185/mo and includes from 15,000 actions per month.
- FullEnrich offers a free trial with 50 credits to start, and its Pro plan costs $55/mo for 1,000 credits per month.
- Clay lists 150+ data provider integrations and AI-powered enrichment called Claygent as key features.
- FullEnrich lists waterfall enrichment across 25+ sources and mobile phone enrichment as key features.
- Clay lists 14 integrations including Salesforce, HubSpot, and ZoomInfo, while FullEnrich lists 8 integrations including Zapier, Make, and n8n.
Reviewed and updated September 4, 2026
Clay vs FullEnrich: Data Enrichment Tool Comparison
Clay and FullEnrich are both data enrichment tools. Choosing between them depends on your team size, budget, and specific B2B lead data and contact enrichment requirements. Here is what each vendor publishes about pricing, features, and integrations.
The Quick Answer
By each vendor's own wording, Clay lists 150+ data provider integrations and ai-powered enrichment (claygent), while FullEnrich lists waterfall enrichment across 25+ sources and mobile phone enrichment. A capability both offer can appear under different names, so read both feature lists below.
FullEnrich offers a lower entry point at $0/mo compared to Clay at $185/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
FullEnrich is B2B contact enrichment platform returning verified work emails, personal emails and mobile phone numbers through waterfall enrichment across 25+ data sources. Available in the app, a REST API and an MCP server.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Launch
Free trial
Clay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Launch | $185/mo | From 15,000 actions/month |
| Growth | $495/mo | From 40,000 actions/month |
| Enterprise | Contact Sales | Custom |
Source: Clay Pricing
FullEnrich Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free trial | Free | 50 credits to start |
| Pro | $55/mo | 1,000 credits / month |
| Enterprise | Contact Sales | Custom |
Source: FullEnrich Pricing
Pricing Analysis
FullEnrich offers the lower entry point ($0/mo vs $185/mo). Teams watching their budget will appreciate the savings, especially when starting out.
FullEnrich includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- and 3 more listed below
- Waterfall enrichment across 25+ sources
- Mobile Phone Enrichment
- Work Email Enrichment
- Personal Email Enrichment
- Reverse Email Lookup
- Bulk CSV Enrichment
- and 2 more listed below
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
FullEnrich Key Features
- Waterfall enrichment across 25+ sources
- Mobile Phone Enrichment
- Work Email Enrichment
- Personal Email Enrichment
- Reverse Email Lookup
- Bulk CSV Enrichment
- MCP Server
- Unlimited users included
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Listed only by FullEnrich
- Waterfall enrichment across 25+ sources
- Mobile Phone Enrichment
- Work Email Enrichment
- Personal Email Enrichment
- Reverse Email Lookup
- Bulk CSV Enrichment
- MCP Server
- Unlimited users included
Integration Ecosystem
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
FullEnrich Integrations
FullEnrich connects with: HubSpot, Clay, Zapier, Make, n8n, Claude, OpenAI, Manus.
Shared Integrations
Both tools integrate with: HubSpot, OpenAI.
Integrations listed only by Clay: Salesforce, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, Google Sheets, Airtable, Notion.
Integrations listed only by FullEnrich: Clay, Zapier, Make, n8n, Claude, Manus.
Use Case Recommendations
Best Fit for Clay
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for FullEnrich
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Clay | FullEnrich |
|---|---|---|
| Starting Price | $185/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 9 | 8 |
| Integrations | 14 | 8 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clay and FullEnrich both serve the B2B lead data and contact enrichment market. FullEnrich offers a more accessible entry point, while Clay starts at $185/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Clay and FullEnrich for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Clay or FullEnrich?
- FullEnrich is cheaper at the entry level, with a free trial offering 50 credits to start, compared to Clay's Launch plan at $185/mo. FullEnrich's Pro plan costs $55/mo for 1,000 credits per month, giving budget-conscious teams a lower-cost way to evaluate the platform before committing.
- What is the core difference between Clay and FullEnrich?
- Clay is a data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment called Claygent. FullEnrich is a B2B contact enrichment platform that returns verified work emails, personal emails, and mobile phone numbers through waterfall enrichment across 25+ data sources, available via app, REST API, and MCP server.
- Does Clay or FullEnrich have more integrations?
- Clay lists more integrations overall, with 14 listed including Salesforce, HubSpot, Pipedrive, Apollo.io, and ZoomInfo. FullEnrich lists 8 integrations, including HubSpot, Clay, Zapier, Make, n8n, and OpenAI. Both tools share HubSpot and OpenAI as common integrations.
- Who should use FullEnrich instead of Clay?
- FullEnrich fits budget-conscious teams looking for an affordable data enrichment tool that want to start free and scale up as needs grow. It is also suited to enterprise buyers who prefer custom pricing and dedicated support, since its Enterprise plan is available on request.
- Who should use Clay instead of FullEnrich?
- Clay best fits mid-market to enterprise teams with established B2B lead data and contact enrichment budgets. It suits teams needing a wide feature set of 9 capabilities and organizations with complex tech stacks that require broad integration support across 14 listed integrations.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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