Clay vs Hunter: Data Enrichment Tool Comparison
Compare Clay and Hunter side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Clay and Hunter are both data enrichment tools, but they differ in scope and price. Clay starts at $185/mo with 150+ data provider integrations and AI-powered enrichment via Claygent, suited to mid-market and enterprise teams. Hunter starts free and focuses on email finding and verification, suited to budget-conscious teams that want to scale up gradually.
Key takeaways
- Clay's entry plan, Launch, costs $185/mo and starts from 15,000 actions per month.
- Hunter's Free plan costs $0/mo and includes 50 credits per month.
- Hunter offers 5 pricing tiers compared to Clay's 3 pricing tiers.
- Clay lists 14 integrations including Salesforce, HubSpot, ZoomInfo, and OpenAI, while Hunter lists 10 integrations including Gmail, Outlook, Zapier, and Make.
- Hunter was founded in 2015, while the article lists Clay's founding date as not available.
Reviewed and updated September 2, 2026
Clay vs Hunter: Data Enrichment Tool Comparison
Clay and Hunter are both data enrichment tools. Choosing between them depends on your team size, budget, and specific B2B lead data and contact enrichment requirements. Here is what each vendor publishes about pricing, features, and integrations.
The Quick Answer
By each vendor's own wording, Clay lists 150+ data provider integrations and ai-powered enrichment (claygent), while Hunter lists domain search and email finder. A capability both offer can appear under different names, so read both feature lists below.
Hunter offers a lower entry point at $0/mo compared to Clay at $185/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
Hunter is Hunter finds and verifies professional email addresses for marketers, salespeople and recruiters, and also sends cold email sequences from the same platform.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Launch
Free
Clay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Launch | $185/mo | From 15,000 actions/month |
| Growth | $495/mo | From 40,000 actions/month |
| Enterprise | Contact Sales | Custom |
Source: Clay Pricing
Hunter Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 50 credits per month |
| Starter | Contact Sales | 24,000 credits per year |
| Growth | Contact Sales | 120,000 credits per year |
| Scale | Contact Sales | 300,000 credits per year |
| Enterprise | Contact Sales | Custom number of credits |
Source: Hunter Pricing
Pricing Analysis
Hunter offers the lower entry point ($0/mo vs $185/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Hunter offers 5 pricing tiers compared to Clay's 3, giving you more granularity as you scale.
Hunter includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- and 3 more listed below
- Domain Search
- Email Finder
- Email Verifier
- Auto-verification
- Lead enrichment
- Advanced Discover filters
- and 2 more listed below
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Hunter Key Features
- Domain Search
- Email Finder
- Email Verifier
- Auto-verification
- Lead enrichment
- Advanced Discover filters
- AI Writing Assistant
- Unlimited team members
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Listed only by Hunter
- Domain Search
- Email Finder
- Email Verifier
- Auto-verification
- Lead enrichment
- Advanced Discover filters
- AI Writing Assistant
- Unlimited team members
Integration Ecosystem
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Hunter Integrations
Hunter connects with: HubSpot, Salesforce, Pipedrive, Zoho CRM, Gmail, Outlook, Google Sheets, Zapier, Make, Clay.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Pipedrive, Google Sheets.
Integrations listed only by Clay: Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Airtable, Notion.
Integrations listed only by Hunter: Zoho CRM, Gmail, Outlook, Zapier, Make, Clay.
Use Case Recommendations
Best Fit for Clay
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Hunter
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Clay | Hunter |
|---|---|---|
| Starting Price | $185/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 9 | 8 |
| Integrations | 14 | 10 |
| Founded | N/A | 2015 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clay and Hunter both serve the B2B lead data and contact enrichment market. Hunter offers a more accessible entry point, while Clay starts at $185/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Clay and Hunter for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Clay and Hunter?
- Clay is a data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment called Claygent. Hunter finds and verifies professional email addresses for marketers, salespeople, and recruiters, and also sends cold email sequences from the same platform.
- Which tool is cheaper, Clay or Hunter?
- Hunter has the lower entry point at $0 per month with its Free plan, compared to Clay's Launch plan at $185 per month. Hunter also offers 5 pricing tiers versus Clay's 3, giving more granularity for teams scaling up gradually.
- Does Hunter have a free plan?
- Yes, Hunter offers a Free plan that includes 50 credits per month. This is useful for evaluating the platform without any upfront cost before committing to a paid tier.
- How many integrations do Clay and Hunter offer?
- Clay lists 14 integrations, including Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, and Notion. Hunter lists 10 integrations, including HubSpot, Salesforce, Pipedrive, Zoho CRM, Gmail, Outlook, Google Sheets, Zapier, Make, and Clay.
- Which tool is better for enterprise teams versus budget-conscious teams?
- Clay is best suited for mid-market to enterprise teams with established enrichment budgets and complex tech stacks needing broad integration support. Hunter is best suited for budget-conscious teams that want to start free and scale up their usage as their needs grow.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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