Clay vs Kaspr: Data Enrichment Tool Comparison
Compare Clay and Kaspr side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Clay and Kaspr are both B2B contact enrichment tools, but they differ in approach and price. Clay is a data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment starting at $185/mo. Kaspr is a LinkedIn-focused contact tool with a Chrome extension, lead management, and a free entry tier.
Key takeaways
- Clay's entry plan, Launch, costs $185/mo while Kaspr offers a free tier with 15 B2B email credits, 5 phone credits, and 5 direct email credits per month.
- Clay lists 150+ data provider integrations and AI-powered enrichment called Claygent, while Kaspr's key features include a Chrome extension and Kaspr on Sales Navigator.
- Kaspr has 4 pricing tiers (Free, Starter at $65/mo, Business at $99/mo, and Enterprise) compared to Clay's 3 tiers (Launch, Growth at $495/mo, and Enterprise).
- Clay lists 14 integrations including Salesforce, HubSpot, and OpenAI, while Kaspr lists 9 integrations including Zoho CRM, Brevo, and Zapier.
- Clay and Kaspr share four integrations in common: Salesforce, HubSpot, Pipedrive, and Lemlist.
Reviewed and updated September 2, 2026
Clay vs Kaspr: Data Enrichment Tool Comparison
Clay and Kaspr compete head-to-head in the B2B lead data and contact enrichment space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.
The Quick Answer
By each vendor's own wording, Clay lists 150+ data provider integrations and ai-powered enrichment (claygent), while Kaspr lists kaspr chrome extension and lead management. A capability both offer can appear under different names, so read both feature lists below.
Kaspr offers a lower entry point at $0/mo compared to Clay at $185/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
Kaspr is B2B contact data tool with a LinkedIn Chrome extension for phone numbers and email addresses, lead management, bulk enrichment and CRM sync.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Launch
Free
Clay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Launch | $185/mo | From 15,000 actions/month |
| Growth | $495/mo | From 40,000 actions/month |
| Enterprise | Contact Sales | Custom |
Source: Clay Pricing
Kaspr Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 15 B2B email credits, 5 Phone credits and 5 Direct email credits per month |
| Starter | $65/mo | Unlimited B2B email credits, 100 Phone credits and 5 Direct email credits per month |
| Business | $99/mo | Unlimited B2B email credits, 200 Phone credits and 200 Direct email credits per month |
| Enterprise | Contact Sales | Unlimited B2B email credits and unlimited Phone credits |
Source: Kaspr Pricing
Pricing Analysis
Kaspr offers the lower entry point ($0/mo vs $185/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Kaspr offers 4 pricing tiers compared to Clay's 3, giving you more granularity as you scale.
Kaspr includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- and 3 more listed below
- Kaspr Chrome Extension
- Lead Management
- Enrichment Automations
- CSV Enrichment
- Kaspr on Sales Navigator
- Shared credits
- and 2 more listed below
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Kaspr Key Features
- Kaspr Chrome Extension
- Lead Management
- Enrichment Automations
- CSV Enrichment
- Kaspr on Sales Navigator
- Shared credits
- Kaspr on LinkedIn Recruiter Lite
- Team Usage Reports
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Listed only by Kaspr
- Kaspr Chrome Extension
- Lead Management
- Enrichment Automations
- CSV Enrichment
- Kaspr on Sales Navigator
- Shared credits
- Kaspr on LinkedIn Recruiter Lite
- Team Usage Reports
Integration Ecosystem
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Kaspr Integrations
Kaspr connects with: HubSpot, Salesforce, Pipedrive, Zoho CRM, Brevo, Lemlist, Zapier, Ringover, Aircall.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Pipedrive, Lemlist.
Integrations listed only by Clay: Close, Apollo.io, Clearbit, ZoomInfo, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Integrations listed only by Kaspr: Zoho CRM, Brevo, Zapier, Ringover, Aircall.
Use Case Recommendations
Best Fit for Clay
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Kaspr
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Clay | Kaspr |
|---|---|---|
| Starting Price | $185/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 9 | 8 |
| Integrations | 14 | 9 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clay and Kaspr both serve the B2B lead data and contact enrichment market. Kaspr offers a more accessible entry point, while Clay starts at $185/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Clay and Kaspr for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Clay and Kaspr?
- Clay is a data enrichment and workflow automation platform built around 150+ integrations and AI-powered enrichment via Claygent, while Kaspr centers on a LinkedIn Chrome extension for finding phone numbers and emails plus lead management and CRM sync. Both target contact data enrichment but take different technical approaches.
- Which is cheaper, Clay or Kaspr?
- Kaspr is cheaper at entry level, offering a free tier before its paid plans start at $65/mo for Starter and $99/mo for Business. Clay's cheapest plan, Launch, starts at $185/mo. Both offer custom Enterprise pricing for higher-volume needs.
- Does Clay or Kaspr have more integrations?
- Clay lists more integrations overall, with 150+ data provider integrations claimed and 14 specifically named, including Salesforce, HubSpot, Apollo.io, ZoomInfo, and OpenAI. Kaspr lists 9 integrations, including HubSpot, Salesforce, Zoho CRM, Brevo, and Zapier. Both tools share Salesforce, HubSpot, Pipedrive, and Lemlist.
- Is Kaspr good for budget-conscious teams?
- Yes, Kaspr is positioned as a strong fit for budget-conscious teams because it offers a free entry tier and lets teams scale up as needs grow. Its Starter and Business plans at $65/mo and $99/mo are also lower cost than Clay's $185/mo Launch plan.
- Is Clay better suited for larger enterprise teams?
- Clay is recommended for mid-market to enterprise teams with established budgets, especially those needing a wide feature set of 9 listed capabilities and broad integration support across 14 named integrations. It's also positioned for organizations with complex tech stacks that need custom pricing and dedicated support.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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