Clay vs LeadMagic: Data Enrichment Tool Comparison
Compare Clay and LeadMagic side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Clay and LeadMagic are both B2B data enrichment tools, but they take different approaches. Clay is a workflow automation platform with 150+ integrations and AI-powered enrichment starting at $185 per month. LeadMagic is a pay-per-result data platform for verified emails and mobile numbers starting at $49.99 per month, with six pricing tiers.
Key takeaways
- Clay's entry plan, Launch, costs $185 per month and includes 15,000 actions per month.
- LeadMagic's entry plan, Basic, costs $49.99 per month and includes 2,000 monthly credits.
- LeadMagic offers 6 pricing tiers compared to Clay's 3 pricing tiers.
- Clay lists 150+ data provider integrations and AI-powered enrichment called Claygent.
- Clay and LeadMagic share three integrations: Salesforce, Instantly, and Smartlead.
Reviewed and updated September 2, 2026
Clay vs LeadMagic: Data Enrichment Tool Comparison
Clay and LeadMagic compete head-to-head in the B2B lead data and contact enrichment space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.
The Quick Answer
By each vendor's own wording, Clay lists 150+ data provider integrations and ai-powered enrichment (claygent), while LeadMagic lists email finder and mobile finder. A capability both offer can appear under different names, so read both feature lists below.
LeadMagic offers a lower entry point at $49.99/mo compared to Clay at $185/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
LeadMagic is Pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence and buying signals, delivered through CSV, API, an MCP server and integrations.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Launch
Basic
Clay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Launch | $185/mo | From 15,000 actions/month |
| Growth | $495/mo | From 40,000 actions/month |
| Enterprise | Contact Sales | Custom |
Source: Clay Pricing
LeadMagic Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $49.99/mo | 2,000 monthly credits; no rollover; search and export not included |
| Essential | $99/mo | 5,000 monthly credits; search and export included at 10,000 rows/day; up to 2 months banked |
| Growth | $249/mo | 20,000 monthly credits; search and export included at 25,000 rows/day; up to 2 months banked |
| Professional | $499/mo | 50,000 monthly credits; search and export included at 50,000 rows/day; unmetered search API at 5 RPS account-wide |
| Ultimate | $849/mo | 100,000 monthly credits; search and export included at 100,000 rows/day; unmetered search API at 10 RPS account-wide |
| Enterprise | Contact Sales | Custom volume with a credit price lock and a dedicated SLA |
Source: LeadMagic Pricing
Pricing Analysis
LeadMagic offers the lower entry point ($49.99/mo vs $185/mo). Teams watching their budget will appreciate the savings, especially when starting out.
LeadMagic offers 6 pricing tiers compared to Clay's 3, giving you more granularity as you scale.
Features Breakdown
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- and 3 more listed below
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- and 2 more listed below
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
LeadMagic Key Features
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Listed only by LeadMagic
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Integration Ecosystem
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
LeadMagic Integrations
LeadMagic connects with: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.
Shared Integrations
Both tools integrate with: Salesforce, Instantly, Smartlead.
Integrations listed only by Clay: HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, OpenAI, Google Sheets, Airtable, Notion.
Integrations listed only by LeadMagic: Email Bison, Zapier, Slack, n8n, Make, Clay, Apollo.
Use Case Recommendations
Best Fit for Clay
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for LeadMagic
- Budget-conscious teams looking for an affordable data enrichment tool
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Clay | LeadMagic |
|---|---|---|
| Starting Price | $185/mo | $49.99/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 9 | 8 |
| Integrations | 14 | 10 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clay and LeadMagic both serve the B2B lead data and contact enrichment market. LeadMagic offers a more accessible entry point at $49.99/mo, while Clay starts at $185/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Clay and LeadMagic for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Clay and LeadMagic?
- Clay is a data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment called Claygent. LeadMagic is a pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence, and buying signals, delivered through CSV, API, an MCP server, and integrations.
- How much does Clay cost compared to LeadMagic?
- Clay's entry plan, Launch, costs $185 per month for 15,000 actions per month, while LeadMagic's entry plan, Basic, costs $49.99 per month for 2,000 monthly credits. LeadMagic offers a lower entry point and six pricing tiers, compared to Clay's three tiers.
- Which integrations do Clay and LeadMagic have in common?
- Clay and LeadMagic both integrate with Salesforce, Instantly, and Smartlead. Clay additionally connects with HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, OpenAI, Google Sheets, Airtable, and Notion, while LeadMagic also connects with Email Bison, Zapier, Slack, n8n, Make, Clay, and Apollo.
- Which tool is better for enterprise teams versus budget-conscious teams?
- Clay is best suited for mid-market to enterprise teams with established budgets, a wide feature set, and complex tech stacks needing broad integration support. LeadMagic is best suited for budget-conscious teams, revenue operations teams building prospect lists, and marketing teams enriching CRM data for segmentation.
- What features does Clay offer that LeadMagic does not list?
- Clay lists 150+ data provider integrations, AI-powered enrichment called Claygent, unlimited users on all plans, credit rollover, workflow automation, data waterfall enrichment, custom API key support, HTTP API integration, and webhooks. LeadMagic instead lists features like Email Finder, Mobile Finder, and Job Change Detector under different names.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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