Clay vs People Data Labs: Data Enrichment Tool Comparison
Compare Clay and People Data Labs side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Clay and People Data Labs both provide B2B data enrichment, but they differ in approach and price. Clay starts at $185/mo with 150+ data provider integrations and AI-powered enrichment (Claygent), while People Data Labs starts free and offers person, company, and job posting data through APIs and license feeds.
Key takeaways
- Clay's entry plan, Launch, costs $185/mo and includes 15,000 actions per month.
- People Data Labs offers a free Testing tier with up to 100 credits per month, and a Self-Serve plan at $98/mo starting from 350 credits.
- Clay lists 9 total features including AI-powered enrichment via Claygent and data waterfall enrichment.
- Clay integrates with 14 named tools such as Salesforce, HubSpot, Apollo.io, and ZoomInfo, while People Data Labs lists 7 including Zapier, Snowflake, and Databricks.
- Salesforce is the only integration both Clay and People Data Labs list in common.
Reviewed and updated September 2, 2026
Clay vs People Data Labs: Data Enrichment Tool Comparison
Finding the right data enrichment tool can directly impact your revenue pipeline. Clay and People Data Labs both aim to solve the same core problem (finding accurate contact data for target accounts), yet they approach it differently. Let's break down the specifics.
The Quick Answer
By each vendor's own wording, Clay lists 150+ data provider integrations and ai-powered enrichment (claygent), while People Data Labs lists person data and company data. A capability both offer can appear under different names, so read both feature lists below.
People Data Labs offers a lower entry point at $0/mo compared to Clay at $185/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
People Data Labs is B2B person and company data provider that collects, standardizes and refreshes workforce datasets and delivers them through enrichment and search APIs, licensed data feeds and cloud data platforms.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Launch
Testing
Clay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Launch | $185/mo | From 15,000 actions/month |
| Growth | $495/mo | From 40,000 actions/month |
| Enterprise | Contact Sales | Custom |
Source: Clay Pricing
People Data Labs Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Testing | Free | Up to 100 credits/mo |
| Self-Serve | $98/mo | Start with as few as 350 credits/mo |
| Bulk Data | Contact Sales | Custom volume |
Source: People Data Labs Pricing
Pricing Analysis
People Data Labs offers the lower entry point ($0/mo vs $185/mo). Teams watching their budget will appreciate the savings, especially when starting out.
People Data Labs includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- and 3 more listed below
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- and 2 more listed below
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
People Data Labs Key Features
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Listed only by People Data Labs
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
Integration Ecosystem
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
People Data Labs Integrations
People Data Labs connects with: Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, Salesforce.
Shared Integrations
Both tools integrate with: Salesforce.
Integrations listed only by Clay: HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Integrations listed only by People Data Labs: Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks.
Use Case Recommendations
Best Fit for Clay
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for People Data Labs
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Clay | People Data Labs |
|---|---|---|
| Starting Price | $185/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 9 | 8 |
| Integrations | 14 | 7 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clay and People Data Labs both serve the B2B lead data and contact enrichment market. People Data Labs offers a more accessible entry point, while Clay starts at $185/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Clay and People Data Labs for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Clay or People Data Labs?
- People Data Labs is cheaper at the entry level, offering a free Testing tier with up to 100 credits per month, compared to Clay's Launch plan at $185/mo for 15,000 actions per month. People Data Labs also has a paid Self-Serve tier at $98/mo starting from 350 credits.
- What is the main difference between Clay and People Data Labs?
- Clay is a data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment called Claygent. People Data Labs is a B2B person and company data provider that collects, standardizes, and refreshes workforce datasets, delivered through enrichment and search APIs, licensed data feeds, and cloud data platforms.
- Does Clay or People Data Labs have more integrations?
- Clay lists more integrations, with 14 named tools including Salesforce, HubSpot, Pipedrive, Apollo.io, Clearbit, and ZoomInfo. People Data Labs lists 7 integrations including Make, Zapier, Snowflake, Databricks, and Salesforce. Salesforce is the only integration both platforms list.
- Is People Data Labs good for budget-conscious teams?
- Yes, People Data Labs is recommended for budget-conscious teams looking for an affordable data enrichment tool, according to the article's use case recommendations. It offers a free tier to start and lets teams scale up as their needs grow, without upfront cost.
- Which tool is better for enterprise teams, Clay or People Data Labs?
- Clay is recommended for mid-market to enterprise teams that have established contact enrichment budgets and need a wide feature set of 9 capabilities plus broad integration support across 14 tools. Both Clay and People Data Labs offer custom Enterprise pricing for buyers who prefer dedicated support.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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