Clay vs PredictLeads: Data Enrichment Tool Comparison
Compare Clay and PredictLeads side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Clay and PredictLeads both handle B2B data enrichment but take different approaches: Clay is a workflow automation platform with 150+ data provider integrations and AI-powered enrichment starting at $185/mo, while PredictLeads is a company intelligence API delivering news events, job openings, and technology data, with a free tier and usage-based pricing scaling up to 500,001+ API calls.
Key takeaways
- Clay's Launch plan starts at $185/mo for 15,000 actions per month, and its Growth plan costs $495/mo for 40,000 actions per month.
- PredictLeads offers a free tier with 100 API credits per month, plus usage-based tiers scaling up to 500,001+ API calls.
- Clay lists 150+ data provider integrations and an AI-powered enrichment feature called Claygent.
- PredictLeads provides full historic data from 2015, along with delta exports and point-in-time data.
- PredictLeads offers 7 pricing tiers compared to Clay's 3 tiers, giving more granularity when scaling usage.
Reviewed and updated September 4, 2026
Clay vs PredictLeads: Data Enrichment Tool Comparison
Sales teams evaluating B2B lead data and contact enrichment tools often narrow their shortlist to Clay and PredictLeads. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, Clay lists 150+ data provider integrations and ai-powered enrichment (claygent), while PredictLeads lists news events and job openings. A capability both offer can appear under different names, so read both feature lists below.
PredictLeads offers a lower entry point at $0/mo compared to Clay at $185/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
PredictLeads is Company intelligence API that returns news events, job openings, technologies, key customers and similar companies for a company, and pushes real-time signals to a webhook.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Launch
100 API credits Free
Clay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Launch | $185/mo | From 15,000 actions/month |
| Growth | $495/mo | From 40,000 actions/month |
| Enterprise | Contact Sales | Custom |
Source: Clay Pricing
PredictLeads Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| 100 API credits Free | Free | Up to 100 free API calls per month |
| 101-5,000 API Calls | Usage-based | 101 to 5,000 API calls |
| 5,001-10,000 API Calls | Usage-based | 5,001 to 10,000 API calls |
| 10,001-100,000 API Calls | Usage-based | 10,001 to 100,000 API calls |
| 100,001-500,000 API Calls | Usage-based | 100,001 to 500,000 API calls |
| 500,001+ API Calls | Usage-based | 500,001 or more API calls |
| Enterprise Access | Contact Sales | Track unlimited number of companies |
Source: PredictLeads Pricing
Pricing Analysis
PredictLeads offers the lower entry point ($0/mo vs $185/mo). Teams watching their budget will appreciate the savings, especially when starting out.
PredictLeads offers 7 pricing tiers compared to Clay's 3, giving you more granularity as you scale.
PredictLeads includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- and 3 more listed below
- News Events
- Job Openings
- Technologies
- Key Customers
- Similar Companies
- Full historic data from 2015
- and 2 more listed below
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
PredictLeads Key Features
- News Events
- Job Openings
- Technologies
- Key Customers
- Similar Companies
- Full historic data from 2015
- Delta exports available
- All data point-in-time
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Listed only by PredictLeads
- News Events
- Job Openings
- Technologies
- Key Customers
- Similar Companies
- Full historic data from 2015
- Delta exports available
- All data point-in-time
Integration Ecosystem
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
PredictLeads Integrations
PredictLeads connects with: Clay, n8n, Make.com, Pipedream, Apify, Postman, ActivePieces, Cargo, Claude.
Integrations listed only by Clay: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Integrations listed only by PredictLeads: Clay, n8n, Make.com, Pipedream, Apify, Postman, ActivePieces, Cargo, Claude.
Use Case Recommendations
Best Fit for Clay
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for PredictLeads
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Clay | PredictLeads |
|---|---|---|
| Starting Price | $185/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 9 | 8 |
| Integrations | 14 | 9 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clay and PredictLeads both serve the B2B lead data and contact enrichment market. PredictLeads offers a more accessible entry point, while Clay starts at $185/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Clay and PredictLeads for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Clay or PredictLeads?
- PredictLeads has the lower entry point, starting free with 100 API credits per month, compared to Clay's $185/mo Launch plan. PredictLeads then scales through usage-based tiers up to 500,001+ API calls, while Clay's paid plans run $185/mo and $495/mo before custom Enterprise pricing.
- What is Claygent?
- Claygent is Clay's AI-powered enrichment feature, listed among its key capabilities alongside 150+ data provider integrations, workflow automation, and data waterfall enrichment.
- What integrations does Clay support?
- Clay connects with Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, and Notion, totaling 14 listed integrations.
- What integrations does PredictLeads support?
- PredictLeads connects with Clay, n8n, Make.com, Pipedream, Apify, Postman, ActivePieces, Cargo, and Claude, totaling 9 listed integrations.
- Which tool is better for enterprise teams?
- Clay is recommended for mid-market to enterprise teams with established budgets, a wide feature set of 9 listed capabilities, and complex tech stacks needing its 14 integrations. Both Clay and PredictLeads offer custom Enterprise pricing for buyers who prefer dedicated support.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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