Clay vs Prospeo: Data Enrichment Tool Comparison
Compare Clay and Prospeo side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Clay and Prospeo are both B2B data enrichment tools, but they target different budgets and use cases. Clay starts at $185/mo with 150+ integrations and AI-powered enrichment via Claygent, aimed at mid-market and enterprise teams. Prospeo starts free and scales to $249/mo, offering verified contact search and CRM enrichment for budget-conscious teams.
Key takeaways
- Clay's entry plan is $185/mo for the Launch tier, offering from 15,000 actions per month.
- Prospeo offers a free tier with 100 credits per month, plus paid plans up to $249/mo for the Pro tier with 15,000 credits per user per month.
- Clay lists 150+ data provider integrations and AI-powered enrichment called Claygent as core features.
- Prospeo lists people and company search, AI search and lookalikes, and CRM data enrichment among its key features.
- Both tools share integrations with Salesforce, HubSpot, Pipedrive, Close, Lemlist, Instantly, and Smartlead.
Reviewed and updated September 2, 2026
Clay vs Prospeo: Data Enrichment Tool Comparison
If you are comparing B2B lead data and contact enrichment tools, Clay and Prospeo will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.
The Quick Answer
By each vendor's own wording, Clay lists 150+ data provider integrations and ai-powered enrichment (claygent), while Prospeo lists people & company search and ai search & lookalikes. A capability both offer can appear under different names, so read both feature lists below.
Prospeo offers a lower entry point at $0/mo compared to Clay at $185/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
Prospeo is B2B lead search and data enrichment platform for verified work emails, direct mobile numbers, intent signals, and CRM data enrichment.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Launch
Free
Clay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Launch | $185/mo | From 15,000 actions/month |
| Growth | $495/mo | From 40,000 actions/month |
| Enterprise | Contact Sales | Custom |
Source: Clay Pricing
Prospeo Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 100 credits per month |
| Starter | $49/mo | 2,000 credits per user per month; 24,000 per user per year on yearly billing |
| Growth | $99/mo | 5,000 credits per user per month; 60,000 per user per year on yearly billing |
| Pro | $249/mo | 15,000 credits per user per month; 180,000 per user per year on yearly billing |
Source: Prospeo Pricing
Pricing Analysis
Prospeo offers the lower entry point ($0/mo vs $185/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Prospeo offers 4 pricing tiers compared to Clay's 3, giving you more granularity as you scale.
Prospeo includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- and 3 more listed below
- People & Company Search
- AI Search & Lookalikes
- Chrome Extension
- CRM Data Enrichment
- Find mobile numbers
- Intent Signals
- and 2 more listed below
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Prospeo Key Features
- People & Company Search
- AI Search & Lookalikes
- Chrome Extension
- CRM Data Enrichment
- Find mobile numbers
- Intent Signals
- CSV & API Enrichment
- Unused credits rollover
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Listed only by Prospeo
- People & Company Search
- AI Search & Lookalikes
- Chrome Extension
- CRM Data Enrichment
- Find mobile numbers
- Intent Signals
- CSV & API Enrichment
- Unused credits rollover
Integration Ecosystem
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Prospeo Integrations
Prospeo connects with: Salesforce, HubSpot, Pipedrive, Zoho, Close, monday.com, Smartlead, Instantly, Lemlist, Salesloft.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Pipedrive, Close, Lemlist, Instantly, Smartlead.
Integrations listed only by Clay: Apollo.io, Clearbit, ZoomInfo, OpenAI, Google Sheets, Airtable, Notion.
Integrations listed only by Prospeo: Zoho, monday.com, Salesloft.
Use Case Recommendations
Best Fit for Clay
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Prospeo
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Clay | Prospeo |
|---|---|---|
| Starting Price | $185/mo | Free |
| Top Tier Price | Contact Sales | $249/mo |
| Total Features Listed | 9 | 8 |
| Integrations | 14 | 10 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clay and Prospeo both serve the B2B lead data and contact enrichment market. Prospeo offers a more accessible entry point, while Clay starts at $185/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Clay and Prospeo for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Clay and Prospeo?
- Clay is a data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment through Claygent. Prospeo is a B2B lead search and data enrichment platform focused on verified work emails, direct mobile numbers, intent signals, and CRM data enrichment.
- Which tool is cheaper, Clay or Prospeo?
- Prospeo has the lower entry point at $0/mo with a free tier offering 100 credits per month, compared to Clay's Launch plan at $185/mo. Prospeo also has more pricing tiers overall, four compared to Clay's three, giving more granularity as teams scale.
- How many integrations does Clay support compared to Prospeo?
- Clay lists 14 integrations including Salesforce, HubSpot, Pipedrive, Apollo.io, Clearbit, ZoomInfo, and OpenAI. Prospeo lists 10 integrations including Salesforce, HubSpot, Pipedrive, Zoho, monday.com, and Salesloft. Both tools share seven integrations in common.
- Which tool is better for a budget-conscious team?
- Prospeo is positioned as the better fit for budget-conscious teams since it offers a free tier and lets teams start free and scale up as needs grow. Clay is instead recommended for mid-market to enterprise teams with established data enrichment budgets.
- Does Clay or Prospeo offer AI-powered features?
- Both tools offer AI-related features under different names. Clay lists AI-powered enrichment called Claygent, while Prospeo lists AI Search and Lookalikes as one of its key features.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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