Clay vs Surfe: Data Enrichment Tool Comparison
Compare Clay and Surfe side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Clay and Surfe are both B2B data enrichment tools but differ on price and approach. Clay starts at $185 per month with 150+ data provider integrations and AI-powered enrichment through Claygent. Surfe starts free and lists company and people search, email validation, and CRM sync as core capabilities. The right pick depends on budget and feature needs.
Key takeaways
- Clay's Launch plan starts at $185 per month for 15,000 actions per month, while its Growth plan is $495 per month for 40,000 actions per month.
- Surfe offers a free tier with 5 mobile and 20 email searches per month, plus up to 1,000 company and people search results per week.
- Surfe's Essential plan costs $49 per month and its Pro plan costs $89 per month, giving it four pricing tiers compared to Clay's three.
- Clay lists 150+ data provider integrations and AI-powered enrichment called Claygent as key features, while Surfe lists company and people search and email validation.
- Both Clay and Surfe integrate with Salesforce, HubSpot, Pipedrive, and Lemlist, though Clay also connects with ZoomInfo, Apollo.io, and OpenAI, while Surfe connects with Aircall, n8n, and Salesloft.
Reviewed and updated September 2, 2026
Clay vs Surfe: Data Enrichment Tool Comparison
Sales teams evaluating B2B lead data and contact enrichment tools often narrow their shortlist to Clay and Surfe. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, Clay lists 150+ data provider integrations and ai-powered enrichment (claygent), while Surfe lists company & people search and email validation. A capability both offer can appear under different names, so read both feature lists below.
Surfe offers a lower entry point at $0/mo compared to Clay at $185/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
Surfe is GTM data platform that finds, enriches and activates accounts and contacts with real-time data and buying signals from multiple providers, with a Chrome extension, CRM sync and an API.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Launch
Free
Clay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Launch | $185/mo | From 15,000 actions/month |
| Growth | $495/mo | From 40,000 actions/month |
| Enterprise | Contact Sales | Custom |
Source: Clay Pricing
Surfe Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 5 mobile & 20 email search per month; Company & People Search up to 1,000 results per week |
| Essential | $49/mo | 150 email find credits per month and 50 mobile find credits per month |
| Pro | $89/mo | 1,000 email find credits per month and 100 mobile find credits per month |
| Enterprise | Contact Sales | Custom email find and mobile find credits, unlimited email validation |
Source: Surfe Pricing
Pricing Analysis
Surfe offers the lower entry point ($0/mo vs $185/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Surfe offers 4 pricing tiers compared to Clay's 3, giving you more granularity as you scale.
Surfe includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- and 3 more listed below
- Company & People Search
- Email validation
- Business Network integration
- GSheets integration
- Surfe for CRM connector
- Bidirectional Sync to CRM
- and 2 more listed below
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Surfe Key Features
- Company & People Search
- Email validation
- Business Network integration
- GSheets integration
- Surfe for CRM connector
- Bidirectional Sync to CRM
- Account Lookalikes
- Prospect List Builder
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Listed only by Surfe
- Company & People Search
- Email validation
- Business Network integration
- GSheets integration
- Surfe for CRM connector
- Bidirectional Sync to CRM
- Account Lookalikes
- Prospect List Builder
Integration Ecosystem
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Surfe Integrations
Surfe connects with: HubSpot, Pipedrive, Salesforce, Aircall, Clay, Lemlist, n8n, Outreach, Salesloft.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Pipedrive, Lemlist.
Integrations listed only by Clay: Close, Apollo.io, Clearbit, ZoomInfo, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Integrations listed only by Surfe: Aircall, Clay, n8n, Outreach, Salesloft.
Use Case Recommendations
Best Fit for Clay
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Surfe
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Clay | Surfe |
|---|---|---|
| Starting Price | $185/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 9 | 8 |
| Integrations | 14 | 9 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clay and Surfe both serve the B2B lead data and contact enrichment market. Surfe offers a more accessible entry point, while Clay starts at $185/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Clay and Surfe for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Clay and Surfe?
- Clay is a data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment through Claygent, while Surfe is a GTM data platform that finds, enriches, and activates accounts and contacts using real-time data and buying signals, along with a Chrome extension, CRM sync, and an API.
- How much does Clay cost compared to Surfe?
- Clay's Launch plan starts at $185 per month with 15,000 actions per month, and its Growth plan costs $495 per month for 40,000 actions. Surfe has a free tier plus paid plans at $49 per month for Essential and $89 per month for Pro. Both offer custom Enterprise pricing.
- Does Surfe have a free plan?
- Yes, Surfe offers a free tier that includes 5 mobile and 20 email searches per month, along with company and people search up to 1,000 results per week. This makes it possible to evaluate the platform without any upfront cost, unlike Clay, which starts at $185 per month.
- Which tool is better for enterprise teams, Clay or Surfe?
- Clay is recommended for mid-market to enterprise teams with established budgets, since it offers a wider feature set with 9 listed capabilities and broader integration support with 14 listed integrations. Both Clay and Surfe offer custom Enterprise pricing for buyers who want dedicated support.
- What integrations do Clay and Surfe share?
- Clay and Surfe both integrate with Salesforce, HubSpot, Pipedrive, and Lemlist. Beyond these shared connections, Clay also lists integrations with Close, Apollo.io, Clearbit, ZoomInfo, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, and Notion, while Surfe lists Aircall, Clay, n8n, Outreach, and Salesloft.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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