Clay vs Tomba: Data Enrichment Tool Comparison
Compare Clay and Tomba side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Clay and Tomba are both B2B data enrichment tools, but Clay charges from $185/mo for 15,000 actions per month while Tomba starts free with 75 searches per month and offers an $89/mo Growth plan. Clay lists 150+ integrations and AI-powered enrichment, while Tomba focuses on email validation and verification. Choice depends on budget and feature needs.
Key takeaways
- Clay's Launch plan starts at $185/mo for 15,000 actions per month, while Tomba's free tier offers 75 searches per month with no credit card required.
- Tomba's Growth plan costs $89/mo for 10,000 total credits per month, split between finder, search, and free verification credits.
- Clay lists 150+ data provider integrations and 9 named features, including AI-powered enrichment called Claygent.
- Tomba connects with 10 named integrations including Zapier, Make, n8n, Mailchimp, Claude, Apify, and Maltego.
- Clay and Tomba share only three named integrations: HubSpot, Pipedrive, and Airtable.
Reviewed and updated September 4, 2026
Clay vs Tomba: Data Enrichment Tool Comparison
If you are comparing B2B lead data and contact enrichment tools, Clay and Tomba will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.
The Quick Answer
By each vendor's own wording, Clay lists 150+ data provider integrations and ai-powered enrichment (claygent), while Tomba lists native & exclusive email validation and advanced catch-all verification. A capability both offer can appear under different names, so read both feature lists below.
Tomba offers a lower entry point at $0/mo compared to Clay at $185/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
Tomba is Email finder and verifier with domain search, LinkedIn and author email lookup, phone finding, company enrichment and bulk processing, charged per valid result.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Launch
Free
Clay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Launch | $185/mo | From 15,000 actions/month |
| Growth | $495/mo | From 40,000 actions/month |
| Enterprise | Contact Sales | Custom |
Source: Clay Pricing
Tomba Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 75 free searches per month, no credit card required |
| Growth | $89/mo | 10,000 total credits per month (5,000 finder and search plus 5,000 free verification) at the entry step of a 5,000 to 2,000,000 credit selector |
| Pay as you go | Usage-based | Credits valid for 12 months |
| Enterprise | Contact Sales | Custom data source onboarding, named account manager, custom SLA |
Source: Tomba Pricing
Pricing Analysis
Tomba offers the lower entry point ($0/mo vs $185/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Tomba offers 4 pricing tiers compared to Clay's 3, giving you more granularity as you scale.
Tomba includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- and 3 more listed below
- Native & Exclusive Email Validation
- Advanced Catch-All Verification
- Company Name to Domain Matching
- Company Data Enrichment
- Real-time API
- Browser Extensions
- and 2 more listed below
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Tomba Key Features
- Native & Exclusive Email Validation
- Advanced Catch-All Verification
- Company Name to Domain Matching
- Company Data Enrichment
- Real-time API
- Browser Extensions
- Spreadsheet Add-ons
- Official SDKs
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Listed only by Tomba
- Native & Exclusive Email Validation
- Advanced Catch-All Verification
- Company Name to Domain Matching
- Company Data Enrichment
- Real-time API
- Browser Extensions
- Spreadsheet Add-ons
- Official SDKs
Integration Ecosystem
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Tomba Integrations
Tomba connects with: Hubspot, Pipedrive, Zapier, Make, n8n, Airtable, Mailchimp, Claude, Apify, Maltego.
Shared Integrations
Both tools integrate with: HubSpot, Pipedrive, Airtable.
Integrations listed only by Clay: Salesforce, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Notion.
Integrations listed only by Tomba: Zapier, Make, n8n, Mailchimp, Claude, Apify, Maltego.
Use Case Recommendations
Best Fit for Clay
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Tomba
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Clay | Tomba |
|---|---|---|
| Starting Price | $185/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 9 | 8 |
| Integrations | 14 | 10 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clay and Tomba both serve the B2B lead data and contact enrichment market. Tomba offers a more accessible entry point, while Clay starts at $185/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Clay and Tomba for current information.
Frequently asked questions.
Frequently asked questions- Which tool is cheaper, Clay or Tomba?
- Tomba offers the lower entry point at $0/mo with a free tier including 75 searches per month, compared to Clay's Launch plan at $185/mo. Tomba's paid Growth plan is $89/mo, still below Clay's starting price. Budget-conscious teams may prefer Tomba's structure.
- What integrations does Clay support?
- Clay lists integrations with Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, and Notion. This totals 14 named integrations, which the article notes suits organizations with complex tech stacks needing broad integration support.
- What integrations does Tomba support?
- Tomba connects with HubSpot, Pipedrive, Zapier, Make, n8n, Airtable, Mailchimp, Claude, Apify, and Maltego. This is 10 named integrations total, with Zapier, Make, n8n, Mailchimp, Claude, Apify, and Maltego listed only by Tomba and not by Clay.
- Is there a free plan for either tool?
- Yes, Tomba offers a free tier with 75 free searches per month and no credit card required. Clay does not offer a free plan; its lowest tier, Launch, starts at $185/mo for 15,000 actions per month.
- Which tool is better suited for enterprise teams?
- Clay is positioned as the better fit for mid-market to enterprise teams with established budgets, a wide feature set of 9 listed capabilities, and broad integration support across 14 named tools. Both Clay and Tomba offer custom enterprise pricing with dedicated support for larger buyers.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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