Clay vs UserGems: Data Enrichment Tool Comparison
Compare Clay and UserGems side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Clay and UserGems are both data enrichment tools, but they differ sharply in price and focus. Clay starts at $185/mo with 150+ data provider integrations and AI enrichment via Claygent. UserGems starts at $3333/mo and centers on buying-signal detection, account scoring, and AI agents for outbound campaigns.
Key takeaways
- Clay's entry plan costs $185/mo for 15,000 actions per month, while its Growth plan is $495/mo for 40,000 actions.
- UserGems' entry plan, Core, costs $3333/mo for 4,000,000 credits, rising to $12500/mo for 25,000,000 credits on the Elite plan.
- Clay lists 14 integrations including Salesforce, HubSpot, Apollo.io, ZoomInfo, and OpenAI, while UserGems lists 8 including Salesforce, HubSpot, Outreach, and Salesloft.
- Clay lists 9 total features such as 150+ data provider integrations and Claygent AI enrichment, compared to 8 features listed by UserGems such as Account and Contact Scoring and a Research Agent.
- Salesforce and HubSpot are the only integrations shared by both Clay and UserGems, according to each vendor's published integration list.
Reviewed and updated September 4, 2026
Clay vs UserGems: Data Enrichment Tool Comparison
Clay and UserGems are both data enrichment tools. Choosing between them depends on your team size, budget, and specific B2B lead data and contact enrichment requirements. Here is what each vendor publishes about pricing, features, and integrations.
The Quick Answer
By each vendor's own wording, Clay lists 150+ data provider integrations and ai-powered enrichment (claygent), while UserGems lists build list (create & enrich) and account & contact scoring. A capability both offer can appear under different names, so read both feature lists below.
Clay offers a lower entry point at $185/mo compared to UserGems at $3333/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
UserGems is Surfaces companies and buyers showing buying signals, then discovers, enriches and scores the matching accounts and contacts. Deploys AI agents to run outbound and account-based marketing from those signals.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Launch
Core
Clay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Launch | $185/mo | From 15,000 actions/month |
| Growth | $495/mo | From 40,000 actions/month |
| Enterprise | Contact Sales | Custom |
Source: Clay Pricing
UserGems Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Core | $3333/mo | 4,000,000 credits |
| Advanced | $6250/mo | 10,000,000 credits |
| Elite | $12500/mo | 25,000,000 credits |
Source: UserGems Pricing
Pricing Analysis
Clay is more affordable at the entry level ($185/mo vs $3333/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment, this price difference matters.
Features Breakdown
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- and 3 more listed below
- Build List (create & enrich)
- Account & Contact Scoring
- Automated Campaigns
- Writing Agent
- Research Agent
- AI Co-pilot Chrome Extension
- and 2 more listed below
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
UserGems Key Features
- Build List (create & enrich)
- Account & Contact Scoring
- Automated Campaigns
- Writing Agent
- Research Agent
- AI Co-pilot Chrome Extension
- Contact-level Intent & Web Deanonymization
- CRM Hygiene
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Listed only by UserGems
- Build List (create & enrich)
- Account & Contact Scoring
- Automated Campaigns
- Writing Agent
- Research Agent
- AI Co-pilot Chrome Extension
- Contact-level Intent & Web Deanonymization
- CRM Hygiene
Integration Ecosystem
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
UserGems Integrations
UserGems connects with: Salesforce, Hubspot, Outreach, Salesloft, Gong Engage, Linkedin, Meta, Google.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot.
Integrations listed only by Clay: Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Integrations listed only by UserGems: Outreach, Salesloft, Gong Engage, Linkedin, Meta, Google.
Use Case Recommendations
Best Fit for Clay
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for UserGems
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Feature Comparison Summary
| Feature | Clay | UserGems |
|---|---|---|
| Starting Price | $185/mo | $3333/mo |
| Top Tier Price | Contact Sales | $12500/mo |
| Total Features Listed | 9 | 8 |
| Integrations | 14 | 8 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clay and UserGems both serve the B2B lead data and contact enrichment market. Clay offers a more accessible entry point at $185/mo, while UserGems starts at $3333/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Clay and UserGems for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Clay or UserGems?
- Clay is cheaper at the entry level, starting at $185/mo compared to UserGems' Core plan at $3333/mo. Clay's Growth plan is $495/mo, while UserGems' top-tier Elite plan reaches $12500/mo. This price difference matters most for teams with tight budgets or those just starting with enrichment.
- What is the main difference between Clay and UserGems?
- Clay is a data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment called Claygent. UserGems surfaces companies and buyers showing buying signals, then enriches and scores matching accounts and contacts, and deploys AI agents to run outbound and account-based marketing from those signals.
- What integrations does Clay offer compared to UserGems?
- Clay connects with 14 integrations listed on its site, including Salesforce, HubSpot, Pipedrive, Apollo.io, ZoomInfo, and OpenAI. UserGems connects with 8 integrations, including Salesforce, HubSpot, Outreach, Salesloft, Gong Engage, and LinkedIn. Salesforce and HubSpot are the only integrations both tools share.
- Who should use UserGems instead of Clay?
- UserGems fits revenue operations teams building targeted prospect lists, marketing teams enriching CRM data for segmentation, and sales teams researching target accounts. It is best suited to mid-market to enterprise teams with established budgets for B2B lead data and contact enrichment, given its higher starting price of $3333/mo.
- How many features does each tool list?
- Clay lists 9 total features, including 150+ data provider integrations, AI-powered enrichment via Claygent, and workflow automation. UserGems lists 8 total features, including Build List, Account and Contact Scoring, a Writing Agent, and a Research Agent. Some capabilities may overlap under different naming between the two vendors.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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