Clay vs UserGems: Data Enrichment Tool Comparison

Clay vs UserGems: Data Enrichment Tool Comparison

Clay and UserGems are both data enrichment tools. Choosing between them depends on your team size, budget, and specific B2B lead data and contact enrichment requirements. Here is what each vendor publishes about pricing, features, and integrations.

The Quick Answer

By each vendor's own wording, Clay lists 150+ data provider integrations and ai-powered enrichment (claygent), while UserGems lists build list (create & enrich) and account & contact scoring. A capability both offer can appear under different names, so read both feature lists below.

Clay offers a lower entry point at $185/mo compared to UserGems at $3333/mo.

If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.

Understanding the Core Difference

Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).

UserGems is Surfaces companies and buyers showing buying signals, then discovers, enriches and scores the matching accounts and contacts. Deploys AI agents to run outbound and account-based marketing from those signals.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

$185/moClay entry plan

Launch

$3333/moUserGems entry plan

Core

Clay Pricing (as of September 2026)

Source: Clay Pricing

UserGems Pricing (as of September 2026)

Source: UserGems Pricing

Pricing Analysis

Clay is more affordable at the entry level ($185/mo vs $3333/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment, this price difference matters.

Features Breakdown

Clay lists

• 150+ data provider integrations
• AI-powered enrichment (Claygent)
• Unlimited users on all plans
• Credit rollover
• Workflow automation
• Data waterfall enrichment
• and 3 more listed below

UserGems lists

• Build List (create & enrich)
• Account & Contact Scoring
• Automated Campaigns
• Writing Agent
• Research Agent
• AI Co-pilot Chrome Extension
• and 2 more listed below

Clay Key Features

• 150+ data provider integrations
• AI-powered enrichment (Claygent)
• Unlimited users on all plans
• Credit rollover
• Workflow automation
• Data waterfall enrichment
• Custom API key support
• HTTP API integration
• Webhooks

UserGems Key Features

• Build List (create & enrich)
• Account & Contact Scoring
• Automated Campaigns
• Writing Agent
• Research Agent
• AI Co-pilot Chrome Extension
• Contact-level Intent & Web Deanonymization
• CRM Hygiene

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by Clay

• 150+ data provider integrations
• AI-powered enrichment (Claygent)
• Unlimited users on all plans
• Credit rollover
• Workflow automation
• Data waterfall enrichment
• Custom API key support
• HTTP API integration
• Webhooks

Listed only by UserGems

• Build List (create & enrich)
• Account & Contact Scoring
• Automated Campaigns
• Writing Agent
• Research Agent
• AI Co-pilot Chrome Extension
• Contact-level Intent & Web Deanonymization
• CRM Hygiene

Integration Ecosystem

Clay Integrations

Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.

UserGems Integrations

UserGems connects with: Salesforce, Hubspot, Outreach, Salesloft, Gong Engage, Linkedin, Meta, Google.

Shared Integrations

Both tools integrate with: Salesforce, HubSpot.

Integrations listed only by Clay: Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.

Integrations listed only by UserGems: Outreach, Salesloft, Gong Engage, Linkedin, Meta, Google.

Use Case Recommendations

Best Fit for Clay

• Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
• Teams that need a wide feature set (9 capabilities listed)
• Organizations with complex tech stacks needing broad integration support (14 integrations)
• Enterprise buyers who prefer custom pricing and dedicated support

Best Fit for UserGems

• Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
• Revenue operations teams building targeted prospect lists
• Marketing teams enriching CRM data for segmentation
• Sales teams researching target accounts

Feature Comparison Summary

Getting Started Checklist

1. Define your B2B lead data and contact enrichment requirements and monthly budget
2. Estimate your expected data credits or contact lookups to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

Clay and UserGems both serve the B2B lead data and contact enrichment market. Clay offers a more accessible entry point at $185/mo, while UserGems starts at $3333/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit Clay and UserGems for current information.