Clay vs Wiza: Data Enrichment Tool Comparison
Compare Clay and Wiza side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Clay and Wiza are both B2B contact data enrichment tools, but they serve different budgets and workflows. Clay starts at $185/mo with 150+ data provider integrations and AI-powered enrichment (Claygent), aimed at mid-market to enterprise teams. Wiza starts free, offering unlimited email reveals and AI research, better suited for budget-conscious teams scaling up gradually.
Key takeaways
- Clay's entry plan, Launch, costs $185/mo and includes from 15,000 actions per month.
- Wiza offers a free tier with 20 valid emails and 5 phone numbers, plus paid tiers up to $199/mo for its Email + Phone plan.
- Clay lists 9 total features and 14 integrations, including Salesforce, HubSpot, Pipedrive, ZoomInfo, and OpenAI.
- Wiza lists 8 total features and 10 integrations, including Salesforce, HubSpot, Pipedrive, Outreach, and Zapier.
- Wiza has 5 pricing tiers compared to Clay's 3 pricing tiers.
Reviewed and updated September 2, 2026
Clay vs Wiza: Data Enrichment Tool Comparison
Sales teams evaluating B2B lead data and contact enrichment tools often narrow their shortlist to Clay and Wiza. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, Clay lists 150+ data provider integrations and ai-powered enrichment (claygent), while Wiza lists unlimited email reveals and ai research. A capability both offer can appear under different names, so read both feature lists below.
Wiza offers a lower entry point at $0/mo compared to Clay at $185/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
Wiza is B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Launch
Free
Clay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Launch | $185/mo | From 15,000 actions/month |
| Growth | $495/mo | From 40,000 actions/month |
| Enterprise | Contact Sales | Custom |
Source: Clay Pricing
Wiza Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 20 valid emails and 5 phone numbers |
| Starter | $49/mo | 100 valid emails per month and 100 phone numbers per month |
| $99/mo | 500 valid emails per month | |
| Email + Phone | $199/mo | 500 valid emails per month and 500 phone numbers per month |
| Team Plan | Contact Sales | 3+ users, unlimited valid emails and unlimited phone numbers |
Source: Wiza Pricing
Pricing Analysis
Wiza offers the lower entry point ($0/mo vs $185/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Wiza offers 5 pricing tiers compared to Clay's 3, giving you more granularity as you scale.
Wiza includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- and 3 more listed below
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- and 2 more listed below
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Wiza Key Features
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Listed only by Wiza
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
Integration Ecosystem
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Wiza Integrations
Wiza connects with: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Pipedrive.
Integrations listed only by Clay: Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Integrations listed only by Wiza: Outreach, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Use Case Recommendations
Best Fit for Clay
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Wiza
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Clay | Wiza |
|---|---|---|
| Starting Price | $185/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 9 | 8 |
| Integrations | 14 | 10 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clay and Wiza both serve the B2B lead data and contact enrichment market. Wiza offers a more accessible entry point, while Clay starts at $185/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Clay and Wiza for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Clay and Wiza?
- Clay is a data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment called Claygent. Wiza is a B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export plus CRM push functionality.
- Which tool is cheaper, Clay or Wiza?
- Wiza is cheaper at the entry level, offering a free tier compared to Clay's $185/mo Launch plan. Wiza's paid tiers range from $49/mo to $199/mo before reaching its custom-priced Team Plan, while Clay's Growth plan costs $495/mo.
- Does Clay or Wiza have more integrations?
- Clay lists 14 integrations compared to Wiza's 10. Both tools share integrations with Salesforce, HubSpot, and Pipedrive, but Clay adds tools like ZoomInfo, Apollo.io, and OpenAI, while Wiza adds tools like Outreach, Salesloft, Attio, and Zapier.
- Which tool is better for enterprise teams, Clay or Wiza?
- Clay is positioned as the better fit for mid-market to enterprise teams with established budgets, a wide feature set of 9 capabilities, and broad integration support across 14 tools. Both Clay and Wiza offer custom Enterprise pricing for buyers who prefer dedicated support.
- Does Wiza offer a free plan?
- Yes, Wiza offers a free entry tier that includes 20 valid emails and 5 phone numbers. This makes it useful for teams that want to evaluate the platform without any upfront cost before scaling into paid tiers like Starter at $49/mo or Email + Phone at $199/mo.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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