Clay vs Zeekeo: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare Clay (data enrichment tool) and Zeekeo (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Clay is a data enrichment tool for B2B lead data and contact enrichment, while Zeekeo is a sales engagement platform for multi-channel outreach and engagement tracking. Clay starts at $185 per month, Zeekeo starts at $149 per month. Choose Clay for accurate contact data and Zeekeo for coordinating outreach across email, LinkedIn, and phone.
Key takeaways
- Clay's entry-level Launch plan costs $185 per month and includes 15,000 actions per month.
- Zeekeo's entry-level DIY plan costs $149 per month, priced per seat with volume discounts available.
- Clay lists 150+ data provider integrations, while Zeekeo lists five named integrations including HubSpot, Salesforce, and Zapier.
- Clay offers three pricing tiers, Launch, Growth, and Enterprise, compared to Zeekeo's two tiers, DIY and Done-For-You.
- Clay and Zeekeo share only two listed integrations by name: Salesforce and HubSpot.
Reviewed and updated September 5, 2026
Clay vs Zeekeo: Data Enrichment Tool vs Sales Engagement Platform Comparison
Sales teams building an outbound stack often weigh Clay, a data enrichment tool for B2B lead data and contact enrichment, against Zeekeo, a sales engagement platform for multi-channel sales outreach and engagement tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Clay is a data enrichment tool for B2B lead data and contact enrichment; Zeekeo is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Clay lists 150+ data provider integrations and ai-powered enrichment (claygent), and Zeekeo lists email + linkedin outreach and ai-powered messaging & sequences.
Zeekeo offers a lower entry point at $149/mo compared to Clay at $185/mo.
If your priority is finding accurate contact data for target accounts, Clay is the one built for it; for coordinating outreach across email, phone, and social channels, that is Zeekeo. Many teams run one of each.
Understanding the Core Difference
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
Zeekeo is Outbound platform that runs email and LinkedIn campaigns from one system, with prospecting and data enrichment, AI-powered messaging and sequences, A/B testing and reply intelligence. Sold either as self-serve seats or as a managed service where Zeekeo builds and runs the outbound motion.
Both platforms offer workflow automation. Where they diverge is in their approach to pricing tiers and advanced capabilities.
Pricing Comparison
Launch
Zeekeo DIY
Clay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Launch | $185/mo | From 15,000 actions/month |
| Growth | $495/mo | From 40,000 actions/month |
| Enterprise | Contact Sales | Custom |
Source: Clay Pricing
Zeekeo Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Zeekeo DIY | $149/mo | Per seat; volume discounts on more seats | Not published |
| Zeekeo Done-For-You | Contact Sales | Managed service | Not published |
Source: Zeekeo Pricing
Pricing Analysis
Zeekeo offers the lower entry point ($149/mo vs $185/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Clay offers 3 pricing tiers compared to Zeekeo's 2, giving you more granularity as you scale.
Features Breakdown
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Data waterfall enrichment
- Custom API key support
- and 2 more listed below
- Workflow automation
- Email + LinkedIn outreach
- AI-powered messaging & sequences
- Smart campaign automation
- A/B testing & optimization
- Analytics & performance dashboards
- AI-generated responses & insights
- and 3 more listed below
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Zeekeo Key Features
- Email + LinkedIn outreach
- AI-powered messaging & sequences
- Smart campaign automation
- A/B testing & optimization
- Analytics & performance dashboards
- AI-generated responses & insights
- LinkedIn post creation & scheduling
- Image & GIF personalization
- Workflow automation
- Targeted calling & appointment setting
Shared Capabilities
Both Clay and Zeekeo include:
- Workflow automation
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Listed only by Zeekeo
- Email + LinkedIn outreach
- AI-powered messaging & sequences
- Smart campaign automation
- A/B testing & optimization
- Analytics & performance dashboards
- AI-generated responses & insights
- LinkedIn post creation & scheduling
- Image & GIF personalization
- Targeted calling & appointment setting
Integration Ecosystem
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Zeekeo Integrations
Zeekeo connects with: HubSpot, Salesforce, Zapier, Google, Microsoft.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot.
Integrations listed only by Clay: Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Integrations listed only by Zeekeo: Zapier, Google, Microsoft.
Use Case Recommendations
Best Fit for Clay
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Zeekeo
- Mid-market to enterprise teams with established multi-channel sales outreach and engagement tracking budgets
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Clay | Zeekeo |
|---|---|---|
| Starting Price | $185/mo | $149/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 9 | 10 |
| Integrations | 14 | 5 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clay serves the B2B lead data and contact enrichment side of an outbound stack and Zeekeo the multi-channel sales outreach and engagement tracking side. Zeekeo offers a more accessible entry point at $149/mo, while Clay starts at $185/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Clay and Zeekeo for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Clay and Zeekeo?
- Clay is a data enrichment tool for B2B lead data and contact enrichment, while Zeekeo is a sales engagement platform for multi-channel sales outreach and engagement tracking. They cover different parts of the outbound workflow rather than competing directly, which is why many teams end up using both.
- How much does Clay cost compared to Zeekeo?
- Clay's entry plan, Launch, costs $185 per month and includes 15,000 actions per month. Zeekeo's entry plan, DIY, costs $149 per month, priced per seat with volume discounts available for more seats, making Zeekeo the lower entry point of the two.
- Which integrations does Clay support?
- Clay lists integrations with Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, and Notion. That totals 14 named integrations, compared with the five that Zeekeo lists.
- Can Clay and Zeekeo be used together?
- Yes, many teams run both. Clay is built for finding accurate contact data for target accounts, while Zeekeo is built for coordinating outreach across email, phone, and social channels, so together they cover data enrichment and outbound engagement.
- Does Zeekeo offer a managed service option?
- Yes, Zeekeo is sold either as self-serve seats starting at $149 per month or as a Done-For-You managed service where Zeekeo builds and runs the outbound motion, with pricing for that option available by contacting sales.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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