Clearbit vs People Data Labs: Data Enrichment Tool Comparison
Compare Clearbit and People Data Labs side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Clearbit and People Data Labs both offer B2B data enrichment, but they differ on price and integration breadth. Clearbit starts at $45/mo and connects with 4 tools including HubSpot and Salesforce. People Data Labs offers a free tier, a $98/mo Self-Serve plan, and connects with 7 tools including Snowflake and Databricks. The right pick depends on budget and stack.
Key takeaways
- Clearbit's entry plan costs $45/mo for 100 credits per month, while People Data Labs offers a free Testing tier for up to 100 credits per month.
- People Data Labs' Self-Serve plan starts at $98/mo with as few as 350 credits per month.
- Clearbit lists 8 features including real-time lead scoring, IP intelligence for visitor identification, and buyer intent signals.
- People Data Labs lists 8 features including Job Posting Data, Data License Feeds, and SSO/SAML support.
- People Data Labs integrates with 7 tools such as Make, Zapier, Snowflake, and Databricks, compared to Clearbit's 4 integrations with HubSpot, Segment, Marketo, and Salesforce.
Reviewed and updated September 2, 2026
Clearbit vs People Data Labs: Data Enrichment Tool Comparison
Sales teams evaluating B2B lead data and contact enrichment tools often narrow their shortlist to Clearbit and People Data Labs. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, Clearbit lists global data coverage and lead, contact, and account enrichment, while People Data Labs lists person data and company data. A capability both offer can appear under different names, so read both feature lists below.
People Data Labs offers a lower entry point at $0/mo compared to Clearbit at $45/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Clearbit is B2B data enrichment platform (now Breeze Intelligence by HubSpot) with real-time enrichment and visitor identification.
People Data Labs is B2B person and company data provider that collects, standardizes and refreshes workforce datasets and delivers them through enrichment and search APIs, licensed data feeds and cloud data platforms.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Entry
Testing
Clearbit Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Entry | $45/mo | 100 credits/month | N/A |
| Business | $1667/mo | Custom | N/A |
| Enterprise | Contact Sales | Custom | N/A |
Source: Clearbit Pricing
People Data Labs Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Testing | Free | Up to 100 credits/mo |
| Self-Serve | $98/mo | Start with as few as 350 credits/mo |
| Bulk Data | Contact Sales | Custom volume |
Source: People Data Labs Pricing
Pricing Analysis
People Data Labs offers the lower entry point ($0/mo vs $45/mo). Teams watching their budget will appreciate the savings, especially when starting out.
People Data Labs includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Global data coverage
- Lead, contact, and account enrichment
- Real-time lead scoring and routing
- IP intelligence for visitor identification
- Dynamic form shortening
- Corporate hierarchy mapping
- and 2 more listed below
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- and 2 more listed below
Clearbit Key Features
- Global data coverage
- Lead, contact, and account enrichment
- Real-time lead scoring and routing
- IP intelligence for visitor identification
- Dynamic form shortening
- Corporate hierarchy mapping
- Industry categorization
- Buyer intent signals
People Data Labs Key Features
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Clearbit
- Global data coverage
- Lead, contact, and account enrichment
- Real-time lead scoring and routing
- IP intelligence for visitor identification
- Dynamic form shortening
- Corporate hierarchy mapping
- Industry categorization
- Buyer intent signals
Listed only by People Data Labs
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
Integration Ecosystem
Clearbit Integrations
Clearbit connects with: HubSpot, Segment, Marketo, Salesforce.
People Data Labs Integrations
People Data Labs connects with: Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, Salesforce.
Shared Integrations
Both tools integrate with: Salesforce.
Integrations listed only by Clearbit: HubSpot, Segment, Marketo.
Integrations listed only by People Data Labs: Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks.
Use Case Recommendations
Best Fit for Clearbit
- Budget-conscious teams looking for an affordable data enrichment tool
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Best Fit for People Data Labs
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (7 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Clearbit | People Data Labs |
|---|---|---|
| Starting Price | $45/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 4 | 7 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clearbit and People Data Labs both serve the B2B lead data and contact enrichment market. People Data Labs offers a more accessible entry point, while Clearbit starts at $45/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Clearbit and People Data Labs for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Clearbit and People Data Labs?
- Clearbit is a B2B data enrichment platform, now branded Breeze Intelligence by HubSpot, focused on real-time enrichment and visitor identification. People Data Labs is a B2B person and company data provider that collects, standardizes, and refreshes workforce datasets, delivering them through enrichment APIs, licensed data feeds, and cloud data platforms.
- Which tool is cheaper, Clearbit or People Data Labs?
- People Data Labs has the lower entry point, offering a free Testing tier for up to 100 credits per month, compared to Clearbit's Entry plan at $45/mo for 100 credits per month. People Data Labs' next tier, Self-Serve, costs $98/mo starting at 350 credits per month.
- Does Clearbit or People Data Labs have more integrations?
- People Data Labs lists 7 integrations, including Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, and Salesforce. Clearbit lists 4 integrations: HubSpot, Segment, Marketo, and Salesforce. Salesforce is the only integration both tools share.
- Is Clearbit still called Clearbit?
- Clearbit is now branded as Breeze Intelligence by HubSpot, though it still operates as a B2B data enrichment platform with real-time enrichment and visitor identification features.
- Who should choose People Data Labs over Clearbit?
- People Data Labs suits budget-conscious teams that want to start free and scale up, as well as organizations with complex tech stacks needing broad integration support across 7 connected tools. It is also a fit for enterprise buyers who prefer custom pricing and dedicated support.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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